Mon.May 22, 2017

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7 Tips for Using Buyer Personas in Lead Nurturing

Act-On

Picture your customers. Not just their industries and business functions. Not just their geographic locations and levels of seniority — although all of those things are important. But picture them. What motivates them? What are their pain points? Who are they?

The Top 8 Ways B2B Brands Are Reaching Customers in 2017 [Infographic]

Hubspot

"Being a B2B marketer is a piece of cake," said no one, ever. "A A real walk in the park. Easy-peasy.". The truth is, no marketer has it easy -- but sometimes, it seems like B2B marketers have it especially tough.

10 Job Interview Questions to Stop Asking Candidates

Hubspot

When I get a job interview, there's a lot to prepare. I diligently research the company and my interviewers, pore over Glassdoor interview questions, and print out copies of my resume and portfolio. When I interview someone else, it’s easier to prepare.

Spot 19

15 Fashion Brands You Should Follow on Instagram for Marketing Inspiration

Hubspot

No other B2C industry has thrived on Instagram quite like the fashion industry. Between their carefully curated photos, expertly targeted ads, and decisive adoption of Instagram Stories, fashion and beauty brands have become masters of consumer engagement on the visual content platform.

7 Inspiring B2B Marketing Campaigns

Must-See Examples of Marketing Success That You Can Replicate.