Sat.Nov 10, 2007 - Fri.Nov 16, 2007
SAS Adds Real Time Decisioning to Its Marketing Systems
Customer Experience Matrix
NOVEMBER 15, 2007
I’ve been trying to pull together a post on SAS for some time. It’s not easy because their offerings are so diverse. The Web site lists 13 “Solution Lines” ranging from “Activity-Based Management” to “Web Analytics”. SAS being SAS, these are indeed listed alphabetically.) The “Customer Relationship Management” Solution Line has 13 subcategories of its own (clearly no triskaidekaphobia here), ranging from “Credit Scoring” to “Web Analytics”.
Buzz Marketing for Technology
NOVEMBER 14, 2007
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Email Personalization Tip: Improve Response Rates
Anything Goes Marketing
NOVEMBER 11, 2007
I have a great email marketing tip for everyone this week based on a real email campaign. As part of this campaign, an email was sent out to all customers asking them to fill out a survey. The first email used a generic personalization method. This meant that the email came from a VP which only some of the recipients may know. After achieving a decent response after the first email, a follow up email a week later to those who had yet to fill out the survey.
Lessonâ€™s learned from Podcasting
B2B Lead Generation Blog
NOVEMBER 16, 2007
If you plan on entering the world of podcasting or want to make yours better, you can read what I've learned in my MarketingProfs article, " Lessons Learned from Podcasting." " Similar to blogging, podcasting is a medium that B2B marketers remain on the fence about. Are they worth the time investment? Should you start a podcast to generate leads? I would say probably not, at least if that's your only motivation. Podcasts work because they have an appeal of authenticity.
7 Inspiring B2B Marketing Campaigns
Must-See Examples of Marketing Success That You Can Replicate.
How to Select an SEO Firm
NOVEMBER 15, 2007
Search engine optimization (SEO) is about as close to a no-brainer as any marketing investment gets: you've made a significant investment in designing and building an attractive, easy-to-navigate, content-rich website, so why not invest just a bit more to make sure it's easy to find?
Generating B2B Website Traffic Through Social Tagging: Follow Up
NOVEMBER 13, 2007
Back in May of this year, I reported the results of a test of the impact on B2B website traffic growth using Web 2.0 social tagging.