Sat.Jan 13, 2018 - Fri.Jan 19, 2018

Price Matching Pros and Cons for Online Retailers

Webbiquity

Guest post by Alex Walker. Every business or product needs a unique value proposition, something that sets their brand or product apart from the rest and attracts a particular segment of the market.

5 Customer Success Secrets to Increase Renewal Rates

Act-On

SaaS companies can increase renewal rates and see predictable growth with a detailed customer success journey map and a game plan for proactive engagement. Customer Marketing

Trending Sources

Empathy, Web & People: Improving The B2B Customer Experience

Type A Communications

January 16, 2018 by Carlos Hidalgo Some businesses make it hard to work with them. It seems at times that many B2B organizations have made it so complex and uncomfortable to work with that customers are forced to find an alternative even if their current provider offers a better product or solution.

4 Hot Digital Marketing Trends to Warm Up Your Leads in 2018

Marketing Insider Group

Marketing operates on a foundational set of principles that shift with turns in technology and society. Think about it; when society relied on newspapers for information, marketing gravitated towards print advertising – but now with people looking to search engines and social media for their news, digital marketing has gained traction. With the close of […]. The post 4 Hot Digital Marketing Trends to Warm Up Your Leads in 2018 appeared first on Marketing Insider Group. Content Marketing

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

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35 Marketing Automation Tools To Personalize Your Customer’s Journey

Marketing Insider Group

One of the most empowering abilities marketers have gained from the digitization of the marketing function is marketing automation. Today, every organization out there is using some form of software as a service (SaaS) platform to share content (CMS), to streamline their communications with customers (CRM and Marketing Automation), and to draw insights (Analytics) from […].

CRM 2

13 Smart Brands Using Technology to Power Their Content

Content Marketing Institute

It’s a new year, and I bet you picked up a few shiny tech gadgets to play with over the holidays.

Visionary briefings: How to lead with exponential growth

Biznology

Lesson for leaders. As many technologies start exponential growth and combine with each other, your opportunities multiply. Here’s your briefings on how to use this to take the lead: the briefings below guide you in acquiring customers and markets from slower competitors. Do this repeatedly to make yourself an expert in using advances to make business gains. When do you want to make yourself the leader? Then how will you grow your leadership? Opportunities arrive frequently.

How Can B2B Social Media Best Fit Into Your Demand Generation Plan?

emedia

Social media and lead generation: two worlds that were not traditionally associated with each other. But, today companies like LinkedIn are trying harder than ever to connect with you and find a place in your marketing plan.

Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.

How to Manage Relationships with Your Customers Effectively

Marketing Insider Group

Last year Forbes wrote an article titled “Why Is Customer Relationship Management So Important?” ” It mirrored a question asked by many entrepreneurs who can sometimes get too tied up in the many details they have to consider and so fail to take that one into account until the negative impact is felt. The article goes […]. The post How to Manage Relationships with Your Customers Effectively appeared first on Marketing Insider Group. Marketing Strategy

5 Time Management Tips From an Expert*

Modern B2B Marketing

*Full Disclosure: no one has really ever called me an expert. But I did manage to complete two full-time degree programs while working full time, worked 80-100 hour weeks for five years, and somehow have not completely lost my mind along the way (I think).

27 Reasons Why Your Content Sucks

Content Marketing Institute

Nobody thinks their content sucks – or, in other words, is weak and not deserving to be believed. After all, why would someone intentionally create something that’s utterly useless for their organization or their audience? And yet, a lot of content sucks. We’ve all seen (and sometimes created) it.

After A Stroke, My Sales Skills Helped Me Recover. Here’s How.

Outreach

This post is part of Outreach's new blog series, Beyond the Number. We believe that salespeople are more than the number they carry, and that by celebrating the human side of sales, we help salespeople win bigger. Join the movement by sharing this post with the hashtag #beyondthenumber.

7 Common Marketing Mistakes and strategies to avoid them

This white paper addresses the 7 most common challenges marketers hit when marketing products, solutions, or services and offers proven advice on how to avoid these missteps and improve the success of your marketing efforts.

How To Manage Multiple Marketing Channels in Today’s Dynamic Landscape

Marketing Insider Group

Marketing managers have two ways to perceive the ever-increasing number of marketing channels available today. Chaos or opportunity. From video marketing and gamification to in-person events and blog content, not only are there more ways to reach customers, there are more channels that consumers are accustomed to and therefore are willing to engage with. More […]. The post How To Manage Multiple Marketing Channels in Today’s Dynamic Landscape appeared first on Marketing Insider Group.

Being Different B2B Marketers

TaylorMadeIn KEW

In my most recent posts, I’ve explored why and how we can think and do differently in B2B marketing. Yet, have we ever considered why we became B2B marketers in the first place?

How Marketers Can Nurture Buyer Trust, and Why That Matters

B2B Marketing Directions

B2B buyers are conditioned to view vendor-provided information with a healthy dose of skepticism, and this makes lack of trust an elephant-in-the-room issue for B2B marketers. Lack of trust produces a major drag on marketing performance.

Got Grit? An NCAA Athletic Trainer on What Star Athletes Can Teach Salespeople About Getting Their Head in the Game

Outreach

This post is part of Outreach's new blog series, Beyond the Number. We believe that salespeople are more than the number they carry, and that by celebrating the human side of sales, we help salespeople win bigger. Join the movement by sharing this post with the hashtag #beyondthenumber.

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.

The Purpose and Significance of Finance in Business Operations

Altitude Branding

Finance is the solution that helps in the production of new businesses and enables enterprises to take advantage of possibilities to expand, hire more local workforce and in turn help other companies and local, as well as the federal government over the payment of income taxes.

The value of unstructured learning

Heinz Marketing

If you want to learn how to play the piano, you take piano lessons. If you want to become a better writer, you study the best practices of others and dedicate more time to writing yourself. But what if you want to become a better marketer? A smarter business leader? There isn’t a single, specific learning path for that. The smartest people I know, and some of the most successful people in history, are voracious readers and learners.

Top Agency Tips – Mobile Retargeting: Six Tips for a Successful Campaign

Bluetext

Top digital marketing agencies are quickly learning that mobile retargeting is now a key element in any successful campaign. But moving our clients to this strategy is not always an easy sell, as the many challenges that mobile presents can be intimidating. In spite of the roadblocks, mobile retargeting can increase reach and engagement far beyond other channels.

Leaning Sideways: A Director-turned-AE Reflects on Her Decision to Prioritize Family, Flexibility and Fresh Alpine Air

Outreach

This post is part of Outreach's new blog series, Beyond the Number. We believe that salespeople are more than the number they carry, and that by celebrating the human side of sales, we help salespeople win bigger. Join the movement by sharing this post with the hashtag #beyondthenumber.

30 Ways to Get Inside the Mind of Your Target Buyer

Trust, support, and transparency: that's what your target buyer really wants. These 30 findings show the path from respect, to relationship, to business win.

What Is GDPR and How It Affects B2B Marketers

Oktopost

Unless you’ve been living under a rock, by now you should have heard, read or watched something about the General Data Protection Regulation (GDPR) and how it’s going to profoundly affect your future B2B marketing. If you’re still in the dark, let us cover some of the basics that you need to know. We promise […]. B2B Marketing GDPR

B2B 0

Sales Pipeline Radio, Episode 99: Q&A with Jen Spencer

Heinz Marketing

By Matt Heinz, President of Heinz Marketing. Late in 2015 we started producing a bi-weekly radio program called Sales Pipeline Radio , which runs live every other Thursday at 11:30 a.m. Pacific. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We’ve already featured some great guests and have a line up of awesome content and special guests into 2016.

Documentum – How to make it better – 2018 Blog Series

Technology Services Group

Based on feedback from multiple clients, TSG will be conducting a 2018 blog series on how to make Documentum better based on our 20+ years of client experience. Over the course of the next several weeks, we will be sharing best practices with both new posts as well as some of refreshed versions of our […]. Amazon Case Study Consumer Interface Portal Documentum Open Text

5 Top Tips for Getting Guest-Published

Leadspace

Content marketing just keeps getting harder. The more content out there, the harder it is to get noticed, the harder we try to produce better content, the greater the volume of attention-grabbing content increases, the harder it is to get noticed… You get the point. That’s why rather than focusing on quantity, it’s quality and placement that matter most.

9 Experts Rethinking Demand Generation

How to strategically target your content and lead generation campaigns to disrupt the status quo and facilitate the sale.

Customer Experience Is A Team Sport

VisumCX

90% of B2B leaders believe that customer experience is key to their companies’ strategic priorities and 75% of those believe that importance will increase over the next two years according to a 2017 study published by Accenture.

Matt’s App of the Week: Astro

Heinz Marketing

This is the latest in a series of weekend posts highlighting a wide variety of applications we think are pretty cool. Most have to do with sales, marketing and productivity. Check out past featured apps here. I have developed a detailed set of habits and hacks for how I use email, but most of them exist because of the inherent inefficiencies of how email typically works. For example, I get way too much email so have set up rules to auto-sort email into different folders.

AI, Predictive Content, and the Customer Experience

Kapost

How often do you get coupons via email (and snail mail) based on your previous purchases? How many times do you find ads popping up on your screen based on. The post AI, Predictive Content, and the Customer Experience appeared first on Kapost Content Marketing Blog. Customer Experience

What’s the Difference Between a B2B Demand Generation and Lead Generation Strategy?

Overground

Many marketers often find it difficult to understand the difference between B2B Demand Generation and lead generation strategy. We break it down for you

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Increase Marketing ROI 10X and Prove It

See how a marketing team demonstrated 10X ROI and increased sales by 35% with marketing automation.