Sat.Sep 25, 2010 - Fri.Oct 01, 2010

Four Must-Have Metrics for Marketing Measurement

Customer Experience Matrix

Summary: Four critical metrics tell you most of what you need to show the value of your marketing efforts and to optimize your results. And, here's a funny picture.

Get the Most Out of Twitter Hashtags

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media MARKETING Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS OpenX Rackspace Hosting ConVerdge Communities About Us Submit a Tip!

Trending Sources

The 9 Worst Ways to Use Twitter for Business

Hubspot

Twitter is a fantastic network for businesses. You can monitor your brand to garner valuable feedback, keep tabs on the competition, engage your customers in conversation, or even choose to use Twitter as a customer service channel.

Social media and the big conversation “fail”

grow - Practical Marketing Solutions

I am feeling sad and a bit ashamed of myself. Something happened — a wake-up call about this notion of social media “community&# and “conversation.&# It’s making me pause and reflect on what we’re really all about here on the social web. What I’m about.

Skype 26

25 Content Marketing Questions Answered

Featuring LinkedIn's Jason Miller & Curata's Pawan Deshpande

More Trending

Social media and the big conversation “fail”

grow - Practical Marketing Solutions

I am feeling sad and a bit ashamed of myself. Something happened — a wake-up call about this notion of social media “community&# and “conversation.&# It’s making me pause and reflect on what we’re really all about here on the social web. What I’m about.

Skype 24

Social Media for the Boardroom

Buzz Marketing for Technology

At a recent BlogWell event I got a chance to hear Robert Raines from Chevron present his Social Media program and how he reports their activity into the Boardroom.

Integrate Social Networks with your Corporate Website with ‘Social Sign On’

delicious b2bmarketing

Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter A few years ago, critics said Blogging was a fad.

How To Align Marketing With Sales

B2B Marketing Insider

This is arguably the single most important topic for marketing: how to align with sales. If you are asking if we need to align with sales, go find a new profession. If you think marketing is much more important than sales

The Content Marketing Pyramid

The Ultimate Framework To Develop & Execute Your Content Marketing Strategy

13 questions about social media and thought leadership

Chris Koch

Earlier this week I participated in one of MarketingProfs’ TechChats (just do a Twitter search on the #TechChat hashtag to find the dialogue). It’s a warm-up for the great dialogues we’ll be having at MarketingProfs’ SocialTech conference later this month in San Jose, where I’ll be speaking about social media and the B2B buying process. If you’re in B2B marketing, you gotta go to this thing. All the top social media pros will be there and the focus will be all B2B. I can’t wait.

Methodology: Brainstorming Awesome Business Blog Posts

Hubspot

It can be very tricky to come up with ideas for new blog posts, especially if you’re just getting started and need inspiration. I have a brainstorming method that I love to use when helping teach new bloggers how to get started thinking about their keywords while creating good content.

How to Write a Social Media Policy

Webbiquity

Why is having a social media policy in place so critical? Because virtually 100% of companies are now involved in social media—whether they acknowledge it or not.

Customers Want Your Sales Efforts to Go Digital

Sales Intelligence View

Your customers are moving. Maybe not physically but their mental focus is, and has been changing for a while. As a sales person you have to adapt or die to the changing environment ahead of you. Your customers hardly have time to talk on the phone, check email and meet with vendors. Sure they make [.]. Prospecting Sales 2.0 socialprise Sales marketing insideview Enterprise 2.0 CRM twitter facebook linkedin Sales Data customer 2.0

Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.

Tom Pisello: The ROI Guy: Do White Papers Still Engage? They do if.

The ROI Guy

This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO

Does Your Company Focus on Lead Generation or Lead Management?

NuSpark

Where Are Your Leads Going? It’s a little troubling that so many companies don’t have an optimal lead management process, and thus are losing quality sales-ready leads to their competition. Consider the following statistics: 80% of companies have not aligned sales and marketing; leads are lost through the funnel; they are not followed-up. 10-25% of leads are sales-ready; 10-25% of leads are not; that means 50-80% of leads are wasted if … [ visit site to read more ].

What to Do When the Social Media Horse Has Already Left The Barn?

B2B Marketing Traction

Tweet. Organizations large and small are finding that employees, divisions and other factions have jumped into social media without guidelines or social media strategy from the central organization.

Finding the Mythical C-Level Exec

What Works - What Doesn't

Like the unicorn , whose horn was said to cure illnesses and neutralize poison, the C-level executive is a mythical creature, though long hunted by IT sales rep looking for a cure to their late-quarter sales slump. But, as Forrester Research points out in a recent report , “.no

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

Content Marketers Answer the $64,000 Question…

Writing on the Web

What does it mean to write content that “engages&# readers? What the heck is engaging content ? According to a recent survey by the Content Marketing Institute , this is the #1 challenge for people charged with creating content that markets businesses.

What Can CEO's Do To Raise Their Buyer Insight IQ?

Tony Zambito

Image by fkimman via Flickr. For anyone who has been in business planning for a while, it is not hard to figure out that executive management has a robust obsession for numbers and quantitative analysis. 

Have Digital Marketing and Social Media Killed the Industrial.

Industrial Marketing Today

Remember the very first music video ever played on MTV? It was called “Video Killed the Radio Star” by the British band The Buggles and was aired at 0001 hours on August 1, 1981, the day the cable station was launched in the US Every

Social media and the Rutgers suicide

grow - Practical Marketing Solutions

I’m sure you were disturbed, as I was, by the story of a young man who committed suicide when his sexual encounter was secretly captured on a video and posted on the Internet.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

Content Marketing with Blogs: What Do You Believe?

Writing on the Web

Here’s a key element for writing content that inspires clients to take action: What does your business believe in? More importantly, as an important part of your business, what do you believe is most important for your clients? What’s your true purpose?

Lead Gen Tip: Review The Basics, Even For Veterans

Smashmouth Marketing

pictured left to right: front row: Lisa, Linda, Cheryl, Amie, Stacey (holding Louie), Kathy, Josh, John T. second row: Kerry, Sarah, Gill, Mira, Bill, Gareth, Anna Marie, Mike S., Mike D. (me), me), Lenny, Levi. third row: Sam, Dawnia, Coleman, John V., Chris. missing: Tim, Ursula, Olivier, Vanessa, Ian and Joe. Some of the folks you see above have been appointment setting for over 10 years.

Pardot User Conference Proves They’re a Top Marketing Automation Vendor

LeadSloth

The past two days I attended the Pardot User Conference , and also presented a session on Lead Nurturing. Over 100 Pardot customers from all over North America attended this event. And that’s impressive. Learnings From The Conference. The conference had a nice balance of sessions. The sessions were about lead management, lead nurturing, content marketing, social media and Pardot product sessions. The Pardot team also showed how they are using Pardot within their own organization.

Social Media and the Start-Up (video)

grow - Practical Marketing Solutions

What would you think about starting a high-end coffee business — in a location that had already housed a failed high-end coffee business — in the teeth of a recession? Oh yeah … there’s a Starbucks down the street. Sound like a recipe for disaster?

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

Building Trust in the Digital Age of B2B Marketing

The Content Factor

According to this short piece on MarketingProfs last week , B2B marketers should get ready to move their entire sales process to the mobile phone. At least, that's what the synopsis at the end seems to say. Fortunately, the original post by Robert Lesser goes more in-depth. read more.

Content Marketing Blues: the Battle for Attention

Writing on the Web

Content marketing with blogs isn’t as easy as it used to be. But like you, I can complain all I want to. It doesn’t matter. The good news is there are more people going online to read things they need to know, to solve the problems they have. The bad news is there are more blogs, more competition for attention. What do you need to do to win the battle for attention and survive the WIIFM flter? Doug Kessler and the boys over at VelocityPartnersUK ask this question in the B2B Manifesto.

17 Compelling And Highly Usable B2B Marketing Statistics

Modern B2B Marketing

Knowing what’s happening in the B2B marketing industry is key to understanding current and future trends. One of the best sources of information is industry statistics.

B2C 1

This is why you will have a career in social media

grow - Practical Marketing Solutions

I’m about to make a prediction that surprises even me. Social media management will not be absorbed into most company marketing departments and instead will emerge as a stand-alone professional discipline.

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.