May, 2006

To blog or not to blog, this is the question for execs

Anything Goes Marketing

Businesses are still not getting it - people don't want to read your corporate BS. They want to get to know your company and not your marketing fluff and "salesy spin".

Blogger: Redirecting

Buzz Marketing for Technology

You're about to be redirected. The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has

Trending Sources

B2B Lead Generation Blog: Book Cover and Advanced Praise for Lead Generation for the Complex Sale

B2B Lead Generation Blog

leadgenerationcovernew we're quickly approaching the official release of my book, lead generation for the complex sale : boost the quality and quantity of leads to increase your roi. also, my book got a new cover


Everybody's Watching.You


This is still a marketing blog, not a political one, but topics where the two areas intersect are fair game. So it is with the recent flap over the NSA searching for suspicious patterns in the phone records of Americans, which is even less shocking than the revelation that professional athletes sometimes chemically enhance their performance. The fact is, we have very little privacy left, from either the public or private sector. Ever checked your credit report ? You may not want to.)

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More Trending

I Made it to One Month! WOOHOO!!

Anything Goes Marketing

Let's break out the beer! It's my one month anniversary. I think it's been a great month and I've enjoyed blogging on a consistent basis. My blog has evolved from a storage place to stash good articles that I find into a place that I can really voice my opinions on marketing.

Using SEO when building your website navigation

Anything Goes Marketing

Here's a good article on ClickZ that explains that checking out how keywords do in Yahoo and Google can affect how well your website navigation will resonate with users. In this case using pet products was better then pet supplies as more people searched for pet products. This is another cheap way to get good advise on building a website without using full blown usability tests, Chad H. Technorati tags: SEO , Navigation , website , pet supplies.

Top 10 Home Page Tips

Anything Goes Marketing

Since my wedding on May 21 I haven't been basking in the glory of marriage but rather have been working my bum off catching up and planning for my future. I've also started to catch up on some of my millions of email newsletters and blog feeds that I get. While this was overwhelming at first, I make sure that I only subscribe to the what I feel is the most useful to keep my ear to the technology highway and what will help me sponge up all I need to know.


For Sony Ericsson "Anything Goes" for their e-newsletters

Anything Goes Marketing

In a recent article in MarketingSherpa , Sony Ericsson's Agnes Gawel reveals that for their global e-newsletter campaigns, they typically don't worry about ethnically appropriate images for each of their regions: "It's based on local feedback. You might not think, for example, we'd use an African consumer image for Asian emails, but it's not the case. We've been using everything all over the place. In the end results, we don't really see a difference." This is a small point but an important one.

2017 CMO Survey

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Blogger: Redirecting

Buzz Marketing for Technology

Buzz Factor – HIGH – The last number I've seen published by Apple on iPod sales is 42 million sold since 2004. And a recent Forrester report says that 29% of the 42 millions buyers have downloaded a podcast. Another 27% said they were

5 Tips to Help Your Blog "Soar" in the Search Engines

Anything Goes Marketing

Looking for some quick tips to improve your blog SEO rankings ? Check out this article from Marketing Profs called 10 Tips to Help Your Blog Soar in the Search Engines. I wasn't aware of some of these so I will definitly try some of them out. It's too bad they didn't offer the first 5 tips for free. :( Have you tried any of these? Do they actually work? Chad H. TrackBack URL for this entry Technorati tags: marketing profs , SEO , Blog SEO


Bookmarklets Discovered

Anything Goes Marketing

As always, Easton on Business Blogwire keeps me updated on some of the latest trends out there. This time I was introduced to bookmarklets which are these neat links that you can drag and drop at the top of on your Firefox browser (or into your favourites in IE). Steve Rubel has some great ones! I'm using Wikipedia look-up and Alexa this. Try it out! Chad H. Technorati tags: bookmarklets , micro persuasion , businessblogwire

Bad Customer Experience: Happy Ending 2

Anything Goes Marketing

It turns out that banks do care about you (yes, banks!). If you may recall from my previous post on a bad customer experience , I had written about how I was dispensed a torn $20 bill from a Soctia Bank ATM machine. After I sent emails to both Shell and the Bank of Nova Scotia I recently heard back from Shell. I also just received an email from the Scotia Bank. Here is the letter: Dear Mr. Horenfeldt, We welcome the opportunity to address your concerns with respect to a torn $20.00

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

Did you find the Ex-Spot? Consumer-Generated Media

Anything Goes Marketing

Herre's a good article on Click Z about how to create a good " consumer-generated media " campaign. What is a CGM? Have look atthe article and find out how to spread the word about your business by using your customers. This is definitely something to think about - you have customers that are really enjoying the experience with your business. How can you turn these people into advocates and help the spread the message about the great work you are doing?

SEO made too simple

Anything Goes Marketing

Danny Sullivan on Click Z has "redeemed" himself in my mind. After I cut him up in an earlier post (rightly deserved I say!) he has pointed out a few key things in his recent post : He has 10 years in the search biz He has outlined some simple SEO tips to keep in mind in a recent Click Z article. He has a written a ton of crap on search. Thanks for your simple SEO tips that I didn't know already. Maybe a 10 year old mght not know these tips. Pick keywords" - realy??

B2B, Ya You Know Me

Anything Goes Marketing

I need to give a shout out to Karen Gedney who has a very good article on success in the B2B marketing area. If you're into sending out email and you're a B2B company, you need to at least read the article to undertand how you can get greater visibility into what your prospects are thinking. Chad H. Technorati tags: B2B , email marketing , Karen Gedney.

Bad Customer Experience: Happy Ending

Anything Goes Marketing

In an earlier post on Bad Customer Experiences I told you all about my tragic experience at a Shell gas station a week ago. Well Shell responded to my email and has sent me this note: Dear Mr. Horenfeldt, Thank you for taking the time to forward your concerns to the Shell Helps Centre. Pleas accept my apology for the delay in responding. Customer feedback is something I take very seriously and appreciate you having taken the time to email us.

B2C 2

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

Importance of Good Subject Lines

Anything Goes Marketing

Anne at Marketing Sherpa has pointed out yet again the importance of good email subject lines. In her most recent email, she explains the results of a study done on email subjects. In turns out that those not written in "marketingeze" (i.e. BS) did better. It alos helpoed to have the company name in them. Here's and example of good subject lines: - Eye on Company Name Update - Company Name Newsletter February 2006 - Invitation from Company Name - Company Name May 2005 News Bulletin!

Seth Godin: "You are not in charge"

Anything Goes Marketing

Seth Godin weighs in on the world of marketers with his " 5 Things Every Marketer Should Realize ". It's sombre, no punches pulled approach. Do you agree that as a marketer " You are not in charge. " and that " You can't bury the truth"? I don't. If you're working at Microsoft or Google, I think that as a marketer, you are in charge as most of your marketing campaigns get eaten up by their target audience and people do care what they have to say.

8 Email Marketing Tips

Anything Goes Marketing

Need to get a refresher on best practices for email marketing? Check out the article " 8 Email Marketing Tips " that includes industry "notables" such as Seth Godin. There are some useful tips here for novice emarketers. Most of these are pretty basic. Chad H. Technorati tags: email marketing , Seth Godin

Blog Promotion: It Never Ends!

Anything Goes Marketing

There's some good discussion going on the blog " Internet Marketing Blog " on how to promote your blog. Check it out! Chad H. Technorati tags: blog promotion , blog SEO


Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

Making Money Blogging?

Anything Goes Marketing

As I delve deeper and deeper into marketing I was bound to keep stumbling on some really interesting sites that have turned me upside down. On ProBlogger , Darren Rowse discusses how he has made some pretty good coin off of his blog by partnering with an e-book publisher and using affiliate marketing. Interesting stuff but does this cross the lines of what blogging should really be? The mreo we get into ad-related blogs, aren't we taking away a key component of blogging?

B2B Lead Generation Blog: Podcast: The Innovative Marketer

B2B Lead Generation Blog

Steve Gershik of the Innovative Marketer Blog interviewed me for his podcast on the subject of lead generation. During the interview I talk about my early roots in marketing, some of my philosophy, my upcoming book, and what marketers

B2B Lead Generation Blog: Why CEOs Must Be Actively Involved in Lead Generation

B2B Lead Generation Blog

jeff thull, author of mastering the complex sale, recently published an article, "sales and the ceo," that puts ceos at the head of the sales department. i like the article because it emphasizes the key role that ceos play in developing

B2B Lead Generation Blog: Personal lead generation tools

B2B Lead Generation Blog

If you do lead generation (aka prospecting) for yourself you may want to read the WSJ article, "End of the Cold Call?" by Jeanette Borzo. The article features tools that will aid sales people, entrepreneurs, and professionals with their

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

Marketing Wisdom for 2006


Marketing Sherpa recently published Marketing Wisdom for 2006: 110 Marketers and Agencies Share Real-Life Tips , its annual compendium of practical marketing knowledge. As always, the report features a mix of the off-beat and on-target, but provides enough creative and useful ideas to keep marketing practicians busy until next year's report is published.

More on Blogging for Business


George Dixon of the Minneapolis-based virtual marketing agency KC Associates recently put together a concise but helpful summary of the pros and cons of business blogging titled To Blog, or Not to Blog. The conclusion is "yes," despite the fact that, as George points out, "there's no real business model for turning corporate blogging into a tangible return on investment."

The ROI Guy - Untitled Article

The ROI Guy

I received a question recently regarding VoIP: How do I do an analysis for VoIP on my network? The client had 24 sites, of which 5 were bigger sites (200-300 users) and the rest had 10-20 users. Management wanted a cost saving analysis and the team prepared a brief 2 month benefit calculation on thier own, but they needed more in order to get approval, and management was pushing back.

Forrester on Blogging


Charlene Li at Forrester Research has put together a nice report on how businesses can effectively utilize blogging (free, but registration is required for non-clients), titled "Blogging: Bubble or Big Deal? " The report describes the growing popularity of blogs; why companies should consider blogging; how companies can take advantage of blogs; and best practices in corporate blogging.

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.