Wed.Jul 20, 2011

How much is that Facebook Fan worth anyway?

Buzz Marketing for Technology

Vitrue a social media marketing platform determined that the average value of a Facebook ‘fan’ is about $3.60 when it comes to a Media Equivalent Value (MEV) per year.

Gamification of the Sales Process

Sales Intelligence View

What is Gamification? One of the trending topics in business is gamification.

Trending Sources

22 Essential Mobile Apps for Your CMO

Modern Marketing

by Joe Chernov | Tweet this Let’s face it, your CMO is busy, and as marketing becomes increasingly accountable for revenue performance , the workload will only intensify. When it comes to “managing up,” the challenge you face is not an easy one: How do you get more of your CMO’s attention when the demands on her time are multiplying? The solution: Help your CMO manufacture more time.

CMO 28

What Killed Borders? A Loss of Passion

B2B Memes

The announcement this week that Borders Group will liquidate its remaining bookstores by the end of the summer puts an end to my hopes for its unlikely revival. But though I’m sad to see it go, I don’t worry about the future of books or reading. What killed Borders wasn’t some irresistible economic or cultural force, but the loss of an essential resource businesses need to survive in times of change: passion.

Mail 18

Increase Marketing ROI 10X and Prove It

See how a marketing team demonstrated 10X ROI and increased sales by 35% with marketing automation.

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Countdown to digital marketing success


Image by Getty Images via @daylife. by Tim Peter. "T-minus T-minus 9 minutes and holding." I watched the final launch of Space Shuttle Atlantis recently with a bittersweet mixture of delight, sadness and surprise. The delight, because, dude. Spaceflight!

Why Spelling and Grammar Matter in Marketing


It seems like an obvious statement: Spelling and grammar matter in marketing. But in a day when we’re doing 700 things at once and our messages are often sent out to hundreds, maybe thousands, in a matter of seconds it’s a statement that needs repeating.

Shark Search 2011


Oh yes, it’s getting to be that time of year again, that time when you start to hear the familiar and thrilling Jaw’s theme sound lurking in the background of your TV (and Twitter page). Discovery Channel’s Shark Week will … Continue reading → The post Shark Search 2011 appeared first on Fathom. Keyword Research SEO keyword search search engine shark week

What is HubSpot?


Most companies spend way too much time trying to tell people what their product or service does and way too little time trying to attract more people using inbound marketing by creating content that their prospective customers care about. If you know anything about HubSpot, you know that we spend the majority of our time using inbound marketing to attract YOU to us, so we can limit the number of annoying cold calls, junk mail and automated-spammy emails in the world.

2017 CMO Survey

The 2017 CMO Survey can provide you with the latest insights into marketplace dynamics, spending, and trends.

Boston's Best Marketing Week Ever


These days, there are hundreds of self-proclaimed marketing gurus online. But a lot fewer have actually earned that title by providing us with actionable marketing advice and insightful ideas. One week in September will bring you closer to these people.