Trending Articles

What’s the Twouble with Twitter Marketing?

grow - Practical Marketing Solutions

By Mark Schaefer. My very wise friend Jay Baer wrote a thought-provoking post entitled Is Twitter in 2017 even worth the trouble? He points to research citing incredibly low brand engagement rates and suggests that perhaps Twitter has become a marketing afterthought.

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13 Things You Should Never Say in a Job Interview

Hubspot

I never used to understand what people mean when they say that they "interview well.". How was that possible? If you're too prepared, your answers sound robotic, and if you're too un prepared, you start most answers with a long sip of water to gather your thoughts.

Trending Sources

Why customer advocacy should be at the heart of your marketing

B2B Lead Generation Blog

Are you connecting with and empowering your customer advocates? If not, you should. Here’s why. Customer advocacy marketing programs help you increase revenue by improving customer acquisition and retention (and they’re your bes source of leads). Because you’re helping to encourage and motivate happy customers to speak about you positively to others. And delighted customers are your most powerful hidden sales force.

How to Attract B2B Buyers with Killer Content

B2B Marketing Insider

Content marketing is booming. According to the 2017 B2B Content Marketing Trends, 39% of companies are increasing investment in content marketing. And yet most companies are not creating effective content. Want proof? Two of the leaders in B2B funnel benchmarking, SiriusDecisions and Forrester, will tell you that inquiry-to-closed-won conversion ratios are often below two percent […]. The post How to Attract B2B Buyers with Killer Content appeared first on Marketing Insider Group.

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

More Trending

Give Your Content Marketing a Boost With Social Keywords

Modern Marketing

Keywords have long been the foundation of every content marketing strategy. Knowing the words and phrases that your audience is using to search for information helps guide your content creation efforts, and land a position at the top of search results.

Is Snapchat Marketing in Trouble, or Did the Platform Just Grow Up?

Content Standard

It wasn’t long ago that Snap was being hailed as Facebook’s greatest challenger. After turning down its rival’s offer to acquire the company for $3 billion just a few years ago, the company behind Snapchat was valued at more than $40 billion earlier this year.

How Frequently Should I Publish on Social Media? A HubSpot Experiment

Hubspot

Social media can be an overwhelming place -- even for the experts. Which networks should they use, what should they write, how frequently should they post, and does the time they post really matter?

Storytelling Will Never Work Without This One Thing

Type A Communications

September 14, 2017 by Carla Johnson Twenty years hasn’t faded Jayson Zoller’s memory much. At least when it came to one of his biggest learnings. When Jayson was in college, read more.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

The Real World: Marketing & Sales Alignment

Modern B2B Marketing

This is the true story…of two organizational functions…picked to share an office (work together)…and produce results…to find out what happens…when marketing and sales stop pointing fingers…and start getting aligned… The Real World: Marketing & Sales Alignment.

MQL 25

Creativity vs. productivity: AI to the rescue

Biznology

Throughout my career, I have noticed a tension between creativity and productivity. In my more productive times, I’m checking off items in my to-do list one at a time. For each item, I have a clear understanding of what I need to do. I can simply do it.

Considering a Change of Brand Story? Here’s What Geek Culture Can Teach You

Content Standard

Have you heard about this change of brand story? There’s a man who travels through time and space in a box—except when he’s not traveling through time or space, and except when he’s not a man. But he’s been doing it for 54 years—except when he wasn’t on air.

5 Ways the Chatbot Has Surpassed The Enterprise Computer From Star Trek

Modern Marketing

If you grew up watching Star Trek, you know about the Enterprise's computer. With the simplest voice command: “Computer”, anyone on the ship could ask a question and get an immediate reply. The answer didn’t come in the form of a computer printout or on a screen.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

Top 8 Mistakes People Make with Marketing Automation

B2B Marketing Insider

There is no definitive ‘right’ way to achieve success through marketing automation, but there certainly are quite a few wrong ways. I’ve compiled a few of the top marketing automation mistakes people make. Make sure you aren’t making any of them! Being inorganic One of the primary dangers of marketing automation is also one […]. The post Top 8 Mistakes People Make with Marketing Automation appeared first on Marketing Insider Group.

The Internet Had a Busy Week. Here's What You Missed.

Hubspot

The drama of this week’s Apple event is hardly over. Despite many of the announcements having been leaked in the days leading up to it, the tech world is still positively a-Twitter about what was unveiled, and what will come of it.

Basic Attention Token looks to re-invent online advertising

grow - Practical Marketing Solutions

By Kiki Schirr, {grow} Contributing Columnist. if you can’t see the video above, click here: Basic Attention Tokens Video. By Kiki Schirr, {grow} Contributing Columnist.

The Case for Bylines: Why “Posted by Admin” Does You No Favors

Content Standard

Truth: Many early news sources didn’t include a contributor byline because the anonymity made the newsroom seem bigger than it really was. Presenting readers only a story title before diving in was a way to say, “We have tons of qualified journalists, you wouldn’t even understand.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

B2B content marketing sans budget or bandwidth – hmm!

Exo B2B

You’ve heard a lot about B2B content marketing. You’ve read that it has to be researched, strategized, developed, optimized and promoted. Oh, and why not do an overhaul of company culture while you’re at it, turning internal experts into regular content contributors.

10 Customer Retention Influencers You Should Be Taking Notes On

B2B Marketing Insider

Here’s your virtual pat on the back for focusing on customer retention. You’re in the minority, my marketing friend. Most brands are still focusing more on acquisitions despite the fact that it costs 7 times more to acquire a new customer than it does to keep an old one. Have you yet determined, what are the most […]. The post 10 Customer Retention Influencers You Should Be Taking Notes On appeared first on Marketing Insider Group. Content Marketing

Engagement Insights Easily Delivers Marketing Metrics You Care About

Act-On

Act-On Engagement Insights offers easy-to-use templates to better understand your marketing metrics. Reports & Analytics b2b marketing metrics data analysis data insights data reporting insights marketing analytics marketing insights marketing metrics metrics reporting

Tips, Tricks, and Secrets to Create Great Landing Pages

Modern B2B Marketing

You don’t see great landing pages often. That’s not because they can’t be made, but because it’s extremely difficult to create them well. There are design rules to follow that keep people from leaving. There are tricks to use to get your button noticed.

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

Fast Talk and Funny Names: How Pharma Marketing Is Working to Repair Brand Trust

Content Standard

Before you continue to read ahead, please note that reading this article about pharma marketing is only a part of a whole therapeutic treatment for your brand, and should only be considered part of a whole treatment plan from your content marketer.

7 Baidu SEO Fundamentals B2B Marketers Need to Know

KoMarketing Associates

As of June 2017, there were 751 million internet users in China and 81.1 percent were search engine users. As one of the most important digital marketing practices, search engine optimization is essential to a B2B company’s success in China’s online marketplace. Baidu continues to dominate the search engine space in China and as such, companies need to know the best practices of Baidu SEO.

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Televerde’s Michelle Cirocco Appointed to Advisory Board of Arizona State University’s Center for Services Leadership

Televerde

(September 14, 2017 – Phoenix, AZ) – Televerde , the global demand generation company, today announced its affiliation with the prestigious Arizona. State University Center for Services Leadership (CSL).

The Millennials Are Here: Your Move, B2B Marketers

SnapApp

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

GET SH*T DONE: Building Buyer Personas in 3 Steps

Act-On

Get a head start on your marketing education with Act-On GET SH*T DONE eBooks, including how to build buyer personas in 3 steps. List Management Marketing Strategy buyer persona Buyer Personas marketing personas personas

Decentralizing Brand Authenticity: How Giant Companies Get Personal

Content Standard

Americans have a complex relationship with big businesses. Sure, we’ve seen our share of abuses, mishaps, and missteps. We’ve also grow up with iconic brands in our homes, on our clothes, and in our favorite entertainment.

3 Reasons to Join Us for the Marketing Nation Roadshow

Modern B2B Marketing

The Marketing Nation Roadshows are back! In just a few short weeks, we’re hitting the road, and we’re bringing the Marketing Nation with us! If you haven’t registered yet, I can assure you this year’s roadshow is not to be missed!

How to Structure Your Editorial Calendar in the Age of the Topic Cluster Content Model

Hubspot

Here on the HubSpot blog, we've been writing content for a long time -- more than 10 years.

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth.