Sat.Feb 04, 2012 - Fri.Feb 10, 2012

Fearless Competitor

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5 Ways to Differentiate Your Company in a Highly Competitive Marketplace

Fearless Competitor

5 Ways to Differentiate Your Company in a Highly Competitive Marketplace (click on title to register for this webinar). Date: February 15, 2012 2:00 PM – 3:00 PM EST Presented by True Influence (“hand selected” Jeff as speaker for this event.). Overview.

The Mad Marketing TV 2012 Kick-Off Show

Fearless Competitor

If you missed it, here is the our awesome 2012 kickoff show featuring the Celebrity CMO Jeffrey Hayzlett. Compliments of the global marketing firm, Find New Customers. You can learn about the show host, Jeff Ogden, the Fearless Competitor, by visiting his AboutMe profile.

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Are You Alive? Why Your Blog is the Heartbeat of Your Business.

Fearless Competitor

As part of my day-to-day activities at the b2b demand generation and global marketing company Find New Customers , I research the websites of lots and lots of companies. I find typically a Resource Page with eBooks, white papers, webinars, etc. Nice stuff.

Almost 3 out of 4 B2B leads are NOT sales-ready. Better crank up Demand Generation

Fearless Competitor

In a Marketing Sherpa Case Study The Complex Sale: Lead scoring effort increases conversion 79% (click the link for the full case study) But we summarize here. It was found that almost 3 out of 4 leads (73%) being passed to sales are not sales-read y. This is a massive waste of time and money. Find New Customers needs to share this with top executives in B2B companies. By implementing Lead Scoring , the number of leads went down and revenues went up. Fewer leads means higher revenue.

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

Laugh and Learn with Find New Customers | Episode 59 – Obsolete TV’s

Fearless Competitor

In his weekly B2B marketing show, Jeff Ogden of Find New Customers and the host of Mad Marketing TV shares an important marketing lesson using wit and humor. We also invite you to check out our superb marketing show, Mad Marketing TV. What do you think of the show?

Mad Marketing TV with the “God-Father” of B2B demand generation – Mac McIntosh

Fearless Competitor

Mac McIntosh is one of the most highly respected and experienced practitioners of b2b demand generation and lead management. So the show host, Jeff Ogden , President of Find New Customers was thrilled to have him as our guest on Mad Marketing TV. sponsored by Act-On Software.).

5 Ways to Differentiate Your Company in a Highly Competitive Market – Webinar

Fearless Competitor

5 Ways to Differentiate Your Company in a Highly Competitive Marketplace (click on title to register for this webinar). Date: February 15, 2012 2:00 PM – 3:00 PM EST Presented by True Influence (“hand selected” Jeff as speaker for this event.). Overview.

The Future of Newspapers etc.is Digital

Fearless Competitor

The Movie, Music and Newspaper industry is missing the point. Let’s set them straight. As the President of Find New Customers , I’m now in my 50′s and I’ve read newspapers like the New York Times and Wall St Journal in print for decades, but the world is changing fast. The business models of the past are collapsing. Some say people only steal. Let’s look at the debate and share some insights.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

February Fan of the Month – Christine “CK” Kerley

Fearless Competitor

The B2B demand generatio n company Find New Customers is proud to announce our “Fan of the Month” winner for February 2012 – Mobile Marketing guru Christina “CK” Kerley. ( @cksays on Twitter)This young lady is a dynamo and passionate marketing expert.

Social Media Camp, February 16, 2012

Fearless Competitor

The B2B Demand Generation and global marketing company Find New Customers is sponsoring this event in NYC. Jeff Ogden of Find New Customers is also a featured speaker and the host of Mad Marketing TV. New Speaker Added! Corning’s YouTube video “A Day Made of Glass” has over 17.5

Social Media Camp, February 16, 2012

Fearless Competitor

The B2B Demand Generation and global marketing company Find New Customers is sponsoring this event in NYC. Jeff Ogden of Find New Customers is also a featured speaker and the host of Mad Marketing TV.

Sunday Learning | Why SOPA/PIPA is a bad idea

Fearless Competitor

Sundays are for learning. In less than 20 minutes, you can learn something new. This is our tradition on the blog belonging to the B2B demand generation and global marketing company, Find New Customers.

7 B2B Marketing Strategies You Need to Know About

As B2B marketers, we know that our buyers' needs are ever-evolving, but it's not just our buyers that are changing.

Does Outsourcing Demand Generation Make Sense for You?

Fearless Competitor

Marketing Outsourcing is growing fast. But does it really make sense for you? Why not hire an in-house person to head demand generation? The CMO of a West Coast software firm posted a job – VP of Marketing and Demand Generation. Undoubtedly, she is flooded with resumes. But is hiring the best approach? I think the answer is “No.” ” We believe there are huge advantages to outsourcing.

Replacing “Authentic” in Social Media

Digital B2B Marketing

Authentic. You can’t turn around in the social media echo chamber without bumping into this word. The problem is, beyond the social media land of unicorns, authentic isn’t relevant.

25 Non-Financial Benefits of Business Blogging

grow - Practical Marketing Solutions

While the use of blogging as a marketing and communications platform continues to grow for many organizations, you still might be facing this question from your boss — “Why are we doing this?”

The Single Buyer Model: A Dangerous Road Towards Competitive B2B Marketing

Tony Zambito

Building A Tribe Of Buyers ©All Rights Reserved Kenny Madden. Many B2B Marketers today are faced with the daunting tasks of connecting with buyers in new ways and using new mediums that are still in infancy.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

Eric Got Me Thinking About The Next Buyer Revolution

Tony Zambito

Image via Wikipedia. In my most recent article, Boost Demand Generation Using Target Ready Buyer Models , a comment was posted by the ever thoughtful Eric Wittlake, author of the blog B2B Digital Marketing and a member of the team at the Integrated B2B Marketing Agency – Babcock and Jenkins.

Will Content Marketing Destroy Social Media?

B2B Marketing Insider

There was a recent exchange on twitter where a prominent, intelligent and well-respected analyst predicted that content marketing will destroy social media. I mean “Whoa!”…The ”…The power of content marketing!

Teleprospecting Into The Mining Industry: There's Gold in Them Hills!

Sales Prospecting Perspectives

So you wanna start prospecting into the mining industry, huh (no pun intended)? Well, you came to the right place. Grab yourself something to drink and have a seat, because do I have a story for you. No seriously, this is going to take awhile. You might want to get a snack, too. To begin with, the most important thing to understand about the mining industry is that it has seen a lot of hardship in the past few years.

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. We’re all hungry for data. Marketers, we’re told, need to think like publishers. But which networks are most effective for spreading the content produced?

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

The evolution of a blogger

grow - Practical Marketing Solutions

By Srinivas Rao, Contributing {grow} Columnist. As I’ve observed bloggers from all walks of life, writing about every subject imaginable, and as I’ve taken the journey myself, I’ve found that there is an evolution that takes place.

Survey Results: Improving Content Marketing is the #1 Priority for 2012 Lead Generation.

NuSpark

I recently conducted a poll on LinkedIn asking respondents what they believe should be the #1 priority in 2012 for generating leads in B2B firms. The poll was promoted throughout LinkedIn Groups; a mix of b2b marketing and sales groups that I am a member of.

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4 Problems Killing Thought Leadership Marketing

Digital B2B Marketing

Chris Koch shared Four Reasons to Hate Thought Leadership earlier this week. He made some great points in his call to end the use of the phrase thought leadership, but ultimately I disagree with his conclusion. We don’t need to stop using the phrase, we need to start using it right. The problem is thought leadership has become a catchall for any marketing that includes content. Unfortunately, looking back, it isn’t surprising that this happened.

Social media truly levels the playing field

grow - Practical Marketing Solutions

If you can’t see this video, click here: Anne Reuss on social media and accessibility. Stop what you’re doing and watch this short video. In under two minutes, you will receive a very powerful message.

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Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

Are you prepared to deal with social media backlash?

grow - Practical Marketing Solutions

The democratization of publishing through the social web is probably the most significant political, economic, and sociological force of our generation. But we have only seen it begin to coalesce into a political force in the past 12 months.

The History of Marketing: An Exhaustive Timeline [INFOGRAPHIC]

Hubspot

Ever since people have had something to sell, we’ve been marketing. But the effectiveness of those marketing methods have waxed and waned over thousands of years, and as consumers and their technologies advanced at a more and more rapid pace, marketers have had to change their game.

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Is social media contributing to political paralysis?

grow - Practical Marketing Solutions

I’m a student of history … probably half the books I read are biographies or something to do with a past era. So today I’d like you to oblige me while I connect the dots between the social media revolution and what appears to be increasing political paralysis in the U.S.,

Four reasons to hate thought leadership

Chris Koch

You may have noticed that I’ve changed the name of my blog. I’ve changed it for two reasons. First, because I’ve left ITSMA and joined SAP , where I will focus on marketing the good ideas of the many subject matter experts there. I’m going to share my experiences in helping to build an engine for developing and disseminating good ideas for SAP (with names changed to protect the innocent and guilty alike).

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all.

The Key Question Marketers Forget to Ask

Conversionation

“What do we want?”. It is the question marketers (and managers) ask each time they consider launching a new project or solving a business question. Answering it is a must if you want to develop a proper strategy. Define the goals, analyze the best ways to achieve them, determine how to measure success, launch, [.]. Blog Customer-centricity customer-centric Kristin Zhivago touch points

Marketers, Managers and the Parable of the Monkey Tree

B2B Marketing Insider

Sometimes it seems like marketers in the trenches, marketing leaders and our agency partners are all talking different languages. We’re not on the same page… We should all be working toward the same goal of growing our businesses by meeting customer needs.

Week in Review - Feb 10th

Savvy B2B Marketing

Next week is Valentine's Day. While we're sharing a little love for some of our favorite blog posts today, we're also sending out some virtual XO's to all our fellow B2B bloggers, our clients, and everyone else who brightens our days. Wishing each of you an early warm & fuzzy Valentine's Day. Be good to your loved ones - and yourself! It’s Not What You Sell - It’s How You Sell It by @ InboundSales.

Taking B2B Marketing Mobile: The Pitfalls and Payback

B2B Lead Generation Blog

The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey.