Sat.Jan 20, 2007 - Fri.Jan 26, 2007

Viral Marketing in B2B - It Works!

Anything Goes Marketing

When comparing B2B marketing to B2C, many see B2B as having very generic campaigns that lack the excitement and creativity of B2C. For example, you rarely have celebrity endorsements or crazy contests that reach millions that you typically see with brands such as Nike or Coke.

Why RFPs Are Not Right for Everyone (and When You Still Need Them)

Customer Experience Matrix

The traditional process for selecting software involves gathering requirements, embedding these in a Request for Proposal, sending the RFP to qualified vendors, and making a decision based on the replies. I don’t know where the process got started; I suspect in government procurement but perhaps it was large corporate bureaucracies. In any event, RFPs are widely detested by vendors who often do huge amounts of work without knowing whether their efforts will be rewarded or even taken seriously.

Trending Sources

Blogger: Redirecting

Buzz Marketing for Technology

Wanna see the future of mobile phones, check out Japan; wanna see the impact of broadband internet connections, check out South Korea, wanna see the future of online advertising, check out Britain. Why Britain

B2B Lead Generation Blog: Podcast: Use Feedback to Boost Lead Generation

B2B Lead Generation Blog

ever feel like the results of your lead generation efforts aren't being fully utilized? you're not alone. without a solid process in place an astonishing eighty percent of marketing expenditures on lead generation are wasted because the

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

More Trending

B2B Lead Generation Blog: Podcast: What Sales Really Needs From Marketing

B2B Lead Generation Blog

john jantsch, small business marketing expert and author of duct tape marketing recently interviewed me and sales expert jill konrath, author of selling to big companies about what sales really needs from marketing

Two New Web Marketing Concepts


Going beyond search ads, pop-ups, banners, email marketing, white paper postings, podcasts, webcasts, video, even social networking, web marketing innovations -- of sorts -- continue to be developed. One new offering is browser branding from Brand Thunder.

Nuances in Customer Experience Management Methodologies (Is that a catchy title or what?)

Customer Experience Matrix

I’ve been looking at customer experience management methodologies recently. All seem similar at first, but after a while you begin to pick up on the nuances that distinguish them. Here are some of the differences I’ve noticed. focus on function vs. emotion. The general idea of customer experience management boils down to identifying and meeting customer needs.

E-mail overload costs organizations over $5,000 per user per year

The ROI Guy

E-mail has grown to be one of the most important communication and collaboration tools for business. As a result of its utility, according to IDC e-mail volume has doubled over the past 5 years to over 40 billion person to person e-mails daily. Moreover, the volume is expected to continue to grow over 18% in each of the next five years.

Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.

Customer Experience Frameworks

Customer Experience Matrix

One of the interesting things about writing this blog is seeing how visitors find it. I use a simple page-tagging service called StatCounter that tells me which Web page visitors come from. Often these are Google searches for terms that have been used in my posts. When I have a few minutes to spare, I often click on those searches myself to see what else is coming up. Yesterday someone did one of those searches on “customer experience framework”.

Sterling Commerce Focuses Retailers on Total Customer Experience

Customer Experience Matrix

Sterling Commerce, which provides software for sharing data across organizations, recently (well, last August) published “The Four Rules for Ensuring Customer Loyalty in a Competitive Retail Climate” available here (registration required). You won’t be surprised that all four rules relate to sharing data. But this perspective does lead to past the usual corporate boundaries towards the complete customer experience.