Mon.Oct 23, 2017

Don't Freak Out, but Facebook Added a New Kind of Feed

Hubspot

When Facebook makes any change to its algorithm or News Feed, the standard response is that it's cause for panic.

8 Creative Examples of the Use of Color Psychology in Marketing

Marketing Insider Group

Color psychology is one of the more fascinating sides of marketing. Reds to motivate. Blues to build trust. Oranges for confidence. The visual light spectrum has the power to play our emotional responses like a violin. The use of color for brand building is far from a perfect science. After all, every group, let alone every individual, […]. The post 8 Creative Examples of the Use of Color Psychology in Marketing appeared first on Marketing Insider Group. Content Marketing

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Buying MarTech on a Budget in 2018: How Brands Navigate a Spending Crunch

Content Standard

With more than 5,000 businesses selling their own marketing technologies, there’s far more martech out in the world than any one company can afford.

5 Best Tactics for Quickly Boosting the Digital Presence of your Business

Marketing Insider Group

What does the term “online presence” encompass? It is the sum of everything that your current and potential customers and clients can find about your business on the Internet. These data points are, unfortunately, neglected more often than they should be, even though they require nothing more than a time investment and a systematic approach […]. The post 5 Best Tactics for Quickly Boosting the Digital Presence of your Business appeared first on Marketing Insider Group.

Increase Marketing ROI 10X and Prove It

See how a marketing team demonstrated 10X ROI and increased sales by 35% with marketing automation.

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Terminus Account-Based Marketing Names Cathy Chandler as Chief Financial Officer

Terminus

Terminus is proud to announce Cathy Chandler has joined our executive leadership team as Chief Financial Officer. Before joining Terminus, Cathy previously served as CFO at Clearleap during its acquisition and transformation into IBM Cloud Video.