November, 2011

Fearless Competitor

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How to Do Great Marketing with (Almost) Zero Money

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This post originally ran at SaneraPDC.com as part of March Marketing Madness. You can find the original post at [link] We wish to share it with our readers here. Or watch this Slideshare: _. You’re in for a treat!

Sunday Learning | Using our practical wisdom with Barry Schwartz

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At Find New Customers , we have a tradition of delivering great educational content on Sunday. Not about B2B demand generation , but about ideas to improve business and lives. Joe Pulizzi (@juntajoe) of the Content Marketing Institute, who is joining me for Mad. Joe Pulizzi and Robert Rose.

Laugh and Learn with Find New Customers | Beer

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In our weekly B2B marketing show, Jeff Ogden, President of Find New Customers (and host of Mad Marketing TV) shares a key marketing lesson in a fun and engaging video. In this episode, he laments boring, repetitive advertising and shows how one company does it differently.

Mad Marketing TV premiers tomorrow

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Just 24 hours days to the Premier of Mad Marketing TV. Thursday at 9am PT and Noon ET you will find the premier at Mad Marketing TV on YouTube and at www.madmarketing.tv. Here are some facts about the show: Host is Jeff Ogden, the Fearless Competitor, of Find New Customers.

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

Find New Customers Fan of the Month – Arthur Germain

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B2B Lead Generation | Find New Customers Fan of the Month. Each month we recognize a special fan of Find New Customers - someone who demonstrates strong support for our company. This month our fan of the month is none other than Arthur Germain of the Communication Strategy Group. Arthur is an expert in company messaging and he’s based on Long Island. He can be reached at agermian at gocsg.com. He is also on Twitter at @arthurgermain. Why don’t you follow him?

The top 50 in sales lead management: Whon do you pick to be on the list?

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Don’t miss your opportunity to vote for your top three candidates to be among the “50 most influential people in sales lead management” in 2011.

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The Marketing Dashboard imperative

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B2B Demand Generation | The Marketing Dashboard Imperative. Today it’s imperative that marketers have metrics on the results of their marketing spend. Not only does it allow them to prove their value, but it also enables them to refine their allocations of spend as they see results. This is why every company ought to develop a marketing metrics dashboard. In my podcast interview (go to the iTunes Store and search on “ demand generation.”)

Laugh and Learn with Find New Customers | Episode 51 – The Beard

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In his weekly B2B marketing show, Jeff Ogden , President of the B2B lead generation company , Find New Customers ([link] shares a key marketing take-away using wit and humor. In this episode entitled “The Beard”, he explains how marketers can can use the element of surprise to engage in a noisy world. Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

The top 50 in sales lead management: Times almost up. Whom do you pick?

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TIME IS ALMOST UP! Don’t miss your opportunity to vote for your top three candidates to be among the “50 most influential people in sales lead management” in 2011. . Because the Sales Lead Management Association (SLMA) closes the polls at Midnight Pacific Time ( UTC-8 ) tomorrow.

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Mad Marketing TV – Buyer Personas with Adele Revella

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Here is the premier episode of Mad Marketing TV featuring my interview of Adele Revella of the Buyer Persona Institute, the show I host and sponsored by Act-On Software. Mad Marketing TV runs every Thursday at 9am PT/Noon ET at the Mad Marketing TV channel at YouTube and MadMarketingTV.

MadMarketingTV

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This show, hosted by yours truly, went live on Thursday. Click the logo to watch it. Please note that only Act-On Software has a show like this. Marketo may have just raised $50MM, and they have some kind of a show, but nothing like Mad Marketing TV. Nor does Eloqua nor Silverpop.

Thought Leadership Interview #8 – Brian Kardon, CMO of Eloqua

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I’m pleased to bring back a series of interviews with thought leaders in B2B Sales and Marketing from earlier this year. We interviewed a great marketing expert, Brian Kardon , Chief Marketing Officer of Eloqua.

7 B2B Marketing Strategies You Need to Know About

As B2B marketers, we know that our buyers' needs are ever-evolving, but it's not just our buyers that are changing.

Under Construction

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This blog is being upgraded this week – from the public service WordPress.com to a hosted platform, WordPress.org. For you this means a better blog with plugins, new templates, new commenting capabillities and much more. With over 77,000 life-time readers, this is long overdue. Please bear with us on Wednesday and Thursday. Filed under: Fearless Competitor. Fearless Competitor

The BIG problem in job search – finishing second…and what to do about it

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I usually write about B2B demand generation and marketing, but I’m sick of hearing the lament from senior level job seekers. They tell me about a great opportunity, and then weeks later I learn they lost out. Usually they say they thought they were in good shape, but they finished second. I want to put a stop to this. The advice everyone has told you about job interviews is WRONG. This post is about using a different strategy – one learned in the book, Pitch Anything , by Oren Klaff.

My Review of the Book “Managing Content Marketing” by Robert Rose and Joe Pulizzi

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4 1/2 stars out of 5. “ B2B marketers are in an arm’s race around content. The winners will be those with the best content. ” Paul Dunay, Buzz Marketing for Technology. Read the written review below or, if you prefer, watch my video review on YouTube. I recently finished the book Managing Content Marketing by Robert Rose ( @Robert_Rose ) and Joe Pulizzi.

Sunday Post | The Real Reason for Brains

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At Find New Customers , we believe Sundays are for learning. And there is no better way to learn that to watch one of these awesome TED videos. Deep informative and funny – they are superb. in this one, Neuroscientist Daniel Wolpert starts from a surprising premise: the brain evolved, not to think or feel, but to control movement. In this entertaining, data-rich talk he gives us a glimpse into how the brain creates the grace and agility of human motion.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

The top 50 in sales lead management: Whom do you pick to be on the list?

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Don’t miss your opportunity to vote for your top three candidates to be among the “50 most influential people in sales lead management” in 2011. Because the Sales Lead Management Association (SLMA) is closing the polls at Midnight Pacific Time (UTC-8) on Wednesday, November 30th. Both members and non-members can vote. So why don’t you click this link to cast your votes right now? . link].

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What is the ROI of Social Media?

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Scott Stratten of Unmarketing created a compelling case in his post. THINGS WE SHOULD ASK THE ROI QUESTION ABOUT BEFORE SOCIAL MEDIA. Social media is about conversations. So why do you need ROI, when you don’t need ROI for other things, like?: Meetings – massive time wasters. Company coffee cups – where’s the revenue? Telephone systems – when the phone rings, we answer it. Copiers and fax machines. Commuting time and cost.

SLMA Polls Close in a Few Hours

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You can vote till Midnight tonight – so time is running short. Voting is up 30% this year, so let your voice be heard. Vote here – whether or not you are a member. Jeff Ogden of Find New Customers is honored to receive your vote. Demand Generation

Find New Customers Fan of the Month – Arthur Germain

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B2B Lead Generation | Find New Customers Fan of the Month. Each month we recognize a special fan of Find New Customers. This month our fan of the month is none other than Arthur Germain of the Communication Strategy Group. Arthur is an expert in company messaging and is based on Long Island. He can be reached at agermain at gocsg.com. He is also on Twitter at @arthurgermain. Why don’t you follow him?

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

4 Great “Cheat Sheets” on B2B demand generation from Find New Customers – no registration needed

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B2B Demand Generation | Four free cheat sheets. Find New Customers is pleased to share free “cheat sheets” on important topics in B2B demand generation. They all are 100% free with no registration needed. Just click the links below. 7 Keys to Social Media Success. A simple 2 page guide to getting results from social media. 7 Keys to B2B Lead Nurturing Success. A simple 2 page guide to critical elements in lead nurturing. 7 Keys to B2B Lead Scoring Success.

Lies, Damned Lies, and Statistics

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This article also ran at Digital Brand Marketing. Don’t believe everything that companies tell you. Sometimes vendors get an inch and take a mile. Check out the claims in this email. Editor’s note:: I was once a guest on this company’s weekly video show. Wonderful people, but…). Very impressive email, HubSpot. You obviously worked hard on it. One small problem – it’s not true. Those numbers are fabricated.

16 Marketing Terms to Ban Today

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B2B Demand Generation | 16 Marketing Terms to Dump Now + Bonus. A good friend, Paul Dunay , who writes the popular blog Buzz Marketing for Technology once told me that B2B marketers are in an “Arms Race around Content.” ” This means that companies are one-upping each other on content. One of the keys to great b2b lead generation content is to make it engaging for your reader. This means to use terms readers use – not terms your industry uses. But what words are the worst?

Find New Customers Fan of the Month – Arthur Germain

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B2B Lead Generation | Find New Customers Fan of the Month. Each month we recognize a special fan of Find New Customers. This month our fan of the. month is none other than Arthur Germain of the Communication Strategy Group. As Fan of the Month, he is featured every Friday morning. Arthur is an expert in company messaging (which he calls “Brand-Telling) and is based on Long Island. He can be reached at agermain at gocsg.com. He is also on Twitter at @arthurgermain.

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

How big should our marketing budget be?

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B2B Lead Generation | Size of the Marketing Budget. I was recently asked this question by the VP of Marketing at a young software company. “ For a software company, what percentage of revenue should represent our marketing budget? “ Good question, but instead of a rough rule of thumb, Find New Customers suggests you do a few calculations to arrive at more specific outcomes. What is your revenue goal for the next 12 months?

Happy Thanksgiving from Find New Customers

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Find New Customers wishes you and yours a happy and healthy Thanksgiving holiday. This blog is taking a few days off and Mad Marketing TV does not publish on Thanksgiving. It returns on Thursday, December 1st. However, our annual Lincoln Thanksgiving address runs tomorrow. and every Thanksgiving).

The top 50 in sales lead management: Whom do you pick to be on the list?

Fearless Competitor

Don’t miss your opportunity to vote for your top three candidates to be among the “50 most influential people in sales lead management” in 2011.

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How Online Video Drives Innovation

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“Sundays are for learning.” ” – that’s our belief.

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all.

Inbound Marketing vs. Outbound Marketing [INFOGRAPHIC]

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B2B Demand Generation | The Move from Outbound (Traditional) to Inbound (New) Marketing. Superb infographic by Voltier Digital that ran at Mashable that I HAVE to share today with our great fans. More and more good lead generation programs have larger and larger inbound components. Enjoy! __.

Why People Don’t Believe Advertising

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3 out of 4 People don’t believe advertising | Here’s why. T-Mobile is a very heavy advertiser on TV. They spend millions to tout 4G speed and low costs. So should you switch to T-Mobile based on their advertising? Apparently, not. The Wall St. Journal reported that they lost 850,000 contract customers this year. You don’t lose those big numbers unless your service is very, very bad. What good is a cheap phone that doesn’t work?

Find New Customers welcomes its newest client

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Find New Customers is pleased to announce our newest client, Silverpop – who has hired us for a new white paper and guest blog contributions. Silverpop joins other great clients like Act-On Software, Haller-Zaremba Insurance, and Keyedin. The latter company has retained the services of Find New Customers to help them design and deploy a best-practices demand generation program for their fast-growing software company.

How to Find Real Talent (Go Beyond the Resume)

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Resumes are poor predictors of people performance. “ Even the most rigorous interview process and entrance exams can only provide a small snapshot of how a person performs in an organization. ” Christopher Collins, Cornell University School of Industrial and Labor Relations. (in in an article in the WSJ about how companies try to lure back former employees.). LeadershipIQ found the vast majority of new hires were so-so and almost as many failed.

The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey.