Trending Articles

Empathy, Web & People: Improving The B2B Customer Experience

Type A Communications

January 16, 2018 by Carlos Hidalgo Some businesses make it hard to work with them. It seems at times that many B2B organizations have made it so complex and uncomfortable to work with that customers are forced to find an alternative even if their current provider offers a better product or solution.

7 Tips to Create Your 2018 Trade Show Budget

Navigate the Channel

Creating a trade show budget for 2018 is a skill that pays off in a better use of company resources. By following the tips below when making the budget for this crucial aspect of marketing your business, you’ll be able to develop a more accurate template of the necessary costs.

2

Trending Sources

Emerging Types of Innovative Digital Content

Content Standard

Just like that super old box of cereal in the back of your cupboard, your brand’s digital content can grow stale over time. You know the story: After honing your content marketing strategy, content production starts to run on autopilot.

The most important time to build pipeline? When you’re already killing it

Heinz Marketing

It was years ago working with residential real estate agents that I learned first-hand about the sales pipeline roller coaster. The gist is this: You’re new to real estate so you start prospecting. The prospecting starts generating business, which makes you busy – so you stop prospecting. You work through that business, close a couple deals, but then have no pipeline of future business.

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

More Trending

The one thing everybody forgets about Gartner’s hype cycle, even in martech

chiefmartech

The Gartner hype cycle is one of the more brilliant insights ever uncovered in the history of technology. I rank it right up there with Moore’s Law and Christensen’s model of disruptive innovation from below. Gartner’s hype cycle describe a 5-stage pattern that almost all new technologies follow: A technology trigger introduces new possibilities — things like AI, chatbots, AR/VR, blockchain, etc.

How I Learned the Hard Way Not to Associate My Company With Buzzwords

Hubspot

"Ladder -- a growth hacking company" had a nice ring to it when I started my company a few years ago.

Brand 13

Make your life easier with social media marketing tools and apps

Biznology

It’s 2018! The new year is here and that means it is time for all those New Year’s resolutions. Most people make personal resolutions, but do you make resolutions about your work? One of the most popular work-related resolutions is to work more efficiently and make work easier. If you are a marketer, that is exactly what will happen if you take advantage of some of these social media marketing apps that are designed to help you work efficiently and make things much easier for you.

Study: Teenagers Are Now Facebook’s Kryptonite

Contently

Late last year, I wrote an article for Vice News about whether humans can fall in love with artificial intelligence. Spoiler alert: We can. Normally, I’d link you to the webpage so you can read it to learn more, but in this case, I can’t.

Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.

3 Simple Tools for Hiring Great Content Creators in Less Time

Content Marketing Institute

Your team has developed audience personas and knows which topics and keywords resonate with your audience. The content promotion plan is done and the KPIs are set. You begin assigning the content marketing work.

Self-Driving Cars Have Landed at #CES2018, and Marketers Really Need to Pay Attention

Hubspot

Here I am, on my fourth day at CES 2018, and man -- there has been a lot of content on emerging technologies. If I’m being completely honest, it’s been an interesting challenge to figure out which topics would be the most helpful to those of you reading. Emerging trends? Check.

5 Customer Success Secrets to Increase Renewal Rates

Act-On

SaaS companies can increase renewal rates and see predictable growth with a detailed customer success journey map and a game plan for proactive engagement. Customer Marketing

How to Approach your Data Strategy

Televerde

An effective data strategy goes way beyond having a good list. In the last part of this series of posts on how modern marketers get superior results, we focused on how an engagement strategy can help you understand your customers and send them the right messages at the right time.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

6 Mistakes Ruining Your Charts and Infographics

Content Marketing Institute

Want some tips guaranteed to result in bad charts? Of course you don’t. Yet sometimes we learn best from things gone wrong. That’s why, in this article, I offer some of Content Marketing World speaker Scott Berinato’s advice flipped on its head.

The Light Bulbs Have Ears: Why Listening Is Voice-Activated Devices' Most Important Skill

Customer Experience Matrix

If one picture’s worth a thousand words, why is everyone rushing to replace graphical interfaces with voice-activated systems? The question has an answer, which we’ll get to below. But even though the phrasing is a bit silly, it truly is worth asking.

Is This The End of Email Marketing? How to Survive the GDPR Regulations [Video]

Hubspot

Daily gdpr

Interview with Cory Munchbach

Onalytica B2B

Cory Munchbach – SVP of Strategy at BlueConic ?. Key Topics: Marketing Technology, Marketing Strategy, Startups, B2B Marketing, Women in Tech. Location: Boston, MA USA.

7 Common Marketing Mistakes and strategies to avoid them

This white paper addresses the 7 most common challenges marketers hit when marketing products, solutions, or services and offers proven advice on how to avoid these missteps and improve the success of your marketing efforts.

Voula Vasilopoulos on New Experiences

ScribbleLive

Culture is what makes an organization unique – the character, personality, sum of its values, and traditions. In our Culture Corner series, we’ll be raising the curtain on the company culture here at ScribbleLive and sharing our journey.

Five Ways to Keep Your Marketing Plan on Track

Type A Communications

January 11, 2017 by Dean Kaplan As a business owner, I really enjoy working with my marketing team. I find their creativity and flexibility to be inspiring and they work hard to develop great strategic plans with detailed timelines.

SEO Strategies and B2B Trends to Watch for in 2018

Act-On

In this Rethink Podcast interview, Webfor’s Kevin Getch discusses SEO strategies to watch for in 2018: voice search, digital assistants, and link-building. AI Marketing Strategy SEO Video

Quality and Quantity Content – Can You Really Have it All?

Marketing Insider Group

If you’ve read up on content marketing or you’re involved in the “industry” you’ve inevitably heard about this debate that’s been swirling through blogs and Twitter accounts for some time now: quantity versus quality. The idea is that you can’t possibly write quality content if you’re producing it frequently. It might be something you’ve thought […]. The post Quality and Quantity Content – Can You Really Have it All? appeared first on Marketing Insider Group. Content Marketing

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.

Tips and Hacks for Selling with Video: Reel Stories from Real Sellers

Vidyard

Want to learn what the best in the biz are doing to sell using video? Curious what results actual sales teams have seen after using video during the sales cycle? Well, then you’ll want to watch our latest video featuring 4 industry sales leaders who share with you some of the best stories and tactics to maximize your selling capabilities with video. Featuring Scott Ingram from Sales Success Stories , Ryan O’Hara from LeadIQ , Evan Ebert from Fannit , and Ellen Stafford from Vidyard.

2

The Value of Pi (Pie?) by Corporate Function

Webbiquity

No 1,000-plus words of wisdom this morning. Just the following graphic for your enjoyment. Gotta pay the bills somehow. There are lots of places to read to read reviews of marketing technology applications. There is one place to buy martech tools.

How CMOs Are Helping Healthy Food Brands Secure Market Share

Modern Marketing

Consumer demand for healthy food is at an all-time high, leading Chief Marketing Officers (CMOs) to think outside of traditional marketing channels to put healthy brands directly in front of their target markets.

2

5 Tips to Implement In Your Account-Based Marketing Strategy

Act-On

Marketers continue to invest in ABM because it is paying dividends. Here are five tips for implementing your account-based marketing strategy. Account-Based Marketing

30 Ways to Get Inside the Mind of Your Target Buyer

Trust, support, and transparency: that's what your target buyer really wants. These 30 findings show the path from respect, to relationship, to business win.

How to Uplevel Your Content Operations

Avitage

At some point B2B executives realize that adding resources and technology to the traditional content operations process produces only marginal improvements. Digital era content requirements are rising exponentially. They will not be addressed with the current process. This will become even more evident when marketing begins to adequately support B2B sales content requirements, as well as those of the sales channel. That’s the time to uplevel content operations.

2

6 Reasons Video Is A Star Player In Content Marketing

Vidyard

It’s no secret that the use of video in content marketing is on the rise. And, it’s certainly not a tactic to be taken lightly. In fact, YouTube is now the second largest search engine on the web and while video marketing is frequently an afterthought, its value demands a front-runner position in your content marketing plan. Here are the 6 reasons why video is a star player in the content marketing landscape and should be in your marketing plan, too. #6. Shift In Viewing Habits.

10 Infographics to Inform Your 2018 B2B Content Marketing Strategy

KoMarketing Associates

It can be argued that content marketing is the most important digital marketing strategy available today. Without new and fresh content, it’s almost impossible to achieve the results you’re striving for. Recent data from the Content Marketing Institute backs up this claim, as 91 percent of respondents to the “2018 Benchmarks, Budgets, and Trends” report say they use content marketing.

2

Why Next Year’s Marketing Success Will Always Follow Last Year’s Customer Experience

Modern Marketing

The measurement of customer sentiment has evolved over time. We are constantly searching for more accurate methods of understanding what customers will do in the coming days, months and years.

9 Experts Rethinking Demand Generation

How to strategically target your content and lead generation campaigns to disrupt the status quo and facilitate the sale.