October, 2017

How to save your content marketing strategy from self-destruction

Tomorrow People

Brands are jumping on content marketing as a cash cow — but the yield will be poor unless you can stand out from the herd. Don’t kill your content marketing with mediocrity. Here’s how to differentiate and kill the competition. Guess what?

Infographic: An ABM Planning Checklist

The Point

Planning for a successful Account-Based Marketing (ABM) initiative requires much more than simply investing in new software and asking the sales team for a list of top target accounts.

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Trending Sources

Digital marketing requires millennial marketers

Biznology

I have been talking to more and more clients lately who are up in arms about these entitled millennials that are so hard to work with. Yeah, the complainers are baby boomers like me, or maybe Gen Xers. How did you know?)

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Content Marketing for the Multitasking Age

Content Standard

Before you go any further in this article, I want you to count a couple things. First, how many objects are currently within your reach or line of sight that could deliver a marketing message to you?

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Increase Marketing ROI 10X and Prove It

See how a marketing team demonstrated 10X ROI and increased sales by 35% with marketing automation.

More Trending

How Much Can You Automate Your Business in 2017?

Navigate the Channel

Automation is seen as generally positive in business – computers cost less than humans over time, they do not take sick days, and they work from a quantifiable perspective with no emotional content to get in the way of decision making.

How to Use Drip Campaigns to Nurture Existing Customers

Modern B2B Marketing

Many marketers understand the power of implementing automated drip campaigns to turn leads into customers by moving them through the sales cycle. Truly successful marketers know the best bang for your marketing buck comes from using drip campaigns to nurture existing customers.

In the Future of Social Media, Will Every Platform Look the Same?

Content Standard

Facebook is stealing features from Snapchat. So is Instagram. And Snapchat is trying to steal things from Facebook. Meanwhile, everyone has already stolen Twitter’s hashtags. And Twitter?

Attribution Will Be Critical for AI-Based Marketing Success

Customer Experience Matrix

I gave my presentation on Self-Driving Marketing Campaigns at the MarTech conference last week. Most of the content followed the arguments I made here a couple of weeks ago, about the challenges of coordinating multiple specialist AI systems.

2017 CMO Survey

The 2017 CMO Survey can provide you with the latest insights into marketplace dynamics, spending, and trends.

When It Comes To Cross Channel Marketing, Mobile Is Not A Channel

Modern Marketing

Ok you may be thinking, based on the title: "This guy is crazy, of course mobile is a channel! " Yes, of course mobile is a channel. But marketers need to realize that is more than. Much more than that. Mobile is a way of life. And no that is not hyperbole. Not by a long shot. It is fact.

Content marketing en MaaS: 8 reasons why your content marketing agency is your new competitive advantage

Tomorrow People

How to build meaningful competitive advantage with your content marketing agency to differentiate your offering and stand out from the crowd. Remember 2010?

4 Marketing Attribution Trends For 2018

bizible

If you haven’t listened yet, Analytics Today is a marketing podcast focused on technology, big data, and digital marketing. It's hosted by Jeremy Roberts , Senior Director of Marketing at Claimatic, and Sameer Khan , Director of Marketing Operations & Analytics at Alert Logic.

Finding your CMO 2.0: 5 Attributes for Longevity in the C-Suite | Traackr

Traackr

In response to Harvard Business Review’s The Trouble with CMOs, Traackr’s CEO divulges five attributes companies should seek in a long-lasting CMO

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

The Secret Digital Marketing Ingredient: Whimsy

Content Standard

When a colleague gushed about her latest shoe obsession, she mentioned the great fit and unique materials. But what really got her excited? The shipping confirmation email. “Isn’t it cool?” ” she said, her phone flashing an image of an animated, anthropomorphic sheep.

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Snapchat Use Among Influencers Is Down 33% [New Data]

Hubspot

We've been following the competition heating up between Snapchat and Instagram since Instagram launched Stories last August. And in the year since, we've been keeping track of the changing tides of disappearing messages and stories -- and Instagram is the one to beat.

Evolution not Revolution: The Future of Marketing Automation

Modern Marketing

I order an Uber on my smartphone, use an app to make sure my cappuccino (skinny, hold the sugar) is ready for me to pick up without waiting in the queue, and stream an episode of Stranger Things on Netflix using mobile data all on my way to work.

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Why Augmented Reality and Virtual Reality Will be Important for Your Business

Kaon

Image credit: Sylvain Sonnet | Getty Images. By Gavin Finn | originally published on Entrepreneur.com , September 12, 2017. Got a product your customer wants to try out (virtually) first? This technology makes that possible.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

How to Do ABM at Scale with Account-Based Demand

bizible

As B2B marketers, we look for frameworks and models to help improve how we run marketing. Unfortunately, frameworks often fall short of our needs. Frameworks usually come in two flavors, they are either based purely on inbound strategies, or they are based purely on outbound strategies.

B2B Marketing Tactics & Goals: How to Focus on Fundamentals

Marketri

We hear it every weekend during football season: “The losing team did not execute the fundamentals.” But oddly, we don’t hear it all the time in marketing. Strategic Marketing Plans B2B Strategy Strategic Marketing Consulting B2B Marketing Best Practices

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Influencer Marketing: How to Measure Your Success and ROI

Onalytica B2B

Measuring the success and ROI (return on investment) of marketing in general has been notoriously difficult. The whole point of marketing is to evoke action in your target audience.

Dear CEO: Find out how well your team is nurturing its B2B sales leads

ViewPoint

Standard B2B lead-generation programs produce an average 5% lead rate while advanced lead-generation programs (which include lead nurturing) produce an average 15% lead rate—three times higher. When you and your team are focused exclusively on “lead” outcomes, immediate costs are misleading and long-term costs increase dramatically. Here is why: You have heard the expression that to a hammer everything looks like a nail.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

11 Marketing Books Every CMO Should Read

Modern Marketing

It’s safe to say that marketing isn’t the same industry it was even five years ago. If you’re a CMO, you know how crucial it is to stay ahead of industry trends — and how challenging that can be when the industry is constantly evolving.

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Moving from Volume to Value with Artificial Intelligence (AI) Built for Marketers

Modern B2B Marketing

As a modern marketer, you know all too well how challenging it is to satisfy today’s demanding buyers. You’re doing your best to meet their ever-growing expectations for personalized and relevant experiences in the moment.

One Question to Ask When Selecting a B2B Marketing Agency

The Mx Group

Over the last 25 years, I’ve seen companies go through countless scenarios when selecting a B2B marketing agency — from detailed RFPs to chance meetings at networking events.

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Should you stop (organic) social media activity?

Biznology

Is your boss wondering why engagement is down and people don’t share your posts? Do you feel disappointed when your carefully-crafted article doesn’t get many (or any) likes?

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

Top 5 Content Marketing Trends for 2017

Navigate the Channel

Content marketing trends change often due to advances in technology, search engine preferences and changes in advertising. While the primary goals remain the same, strategies and techniques vary dependent on audience and industry.

How to Write Well: 10 Timeless Rules From Legendary Ad Exec David Ogilvy

Hubspot

Writing is easy. Most people can do it. If you’re reading this, you can write. But can you write well ? Does your writing connect with people? Does it engage readers, compelling them down the page? Does your writing inspire action, selling things or services or ideas?

For Cross Channel Marketing Success, Don’t Sit On Data; Act On It

Modern Marketing

I know, I know you have all the data you could ever need, blah, blah blah. And I know you know that ours is a cross channel world where a whole lot of us use multiple channels as we make our way to the checkout line - be it a real checkout line or of the digital/online variety.

Martech and the modern marketing org (study results)

chiefmartech

At the MarTech conference in Boston earlier this month, we unveiled the winners of The Stackies: Org Edition.

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.