Mon.Dec 05, 2011

3 Developments that are Sabotaging the Social Media Movement

grow - Practical Marketing Solutions

By Stanford Smith, Contributing {grow} Columnist. I’m worried about the social media movement. Although in some ways the initial enthusiasm in social was overblown, we were right to place high expectations on the convergence of media, social networking, and collaboraton.

Bored to 3.4 Billion Tears

Modern Marketing

by Steven Woods | Tweet this In a sequence of events over the last few days, the best and the worst of the software culture and innovation were highlighted. SAP announce a pending acquisition of SuccessFactors for $3.4

Trending Sources

Six Ways to Search-Optimize a Blog


Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. But a blog also presents additional opportunities for search optimization beyond those that apply to standard websites (which is why Google loves blogs ). Take advantage of these six techniques to help get your blog ranked highly in relevant searches, and increase your overall web presence.

The A-Z Guide to B2B Lead Generation


I thought I’d have fun with this post and attempt to explain key principles of lead generation and inbound marketing in an A-Z glossary format. Feel free to challenge me with your own list or a replacement term for one of the letters. Here we go: A- Analytics. All activity of the lead generation process needs to be measured via a robust analytics program. Specific dashboards exist to manage each step of the funnel; from prospect attraction to conversion to lead close.

The Content Marketing Pyramid

The Ultimate Framework To Develop & Execute Your Content Marketing Strategy

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15 Blog Posts to Increase Sales Productivity

Sales Intelligence View

It’s not only sales managers that are interested in increasing sales productivity. Every sales rep that is serious about their career tries to be more productive and effective in their sales efforts. One of the best ways to learn to be more productive as a sales person is to learn what is working and what is not by other experts.

Your Complete Guide to Measuring Email Marketing Success


The following post is an excerpt from our new ebook, An Introduction to Inbound Marketing Analytics. Learn how to measure your entire marketing program by downloading the complete, free guide here.

CTR 12

50 Most Influential People in Sales Lead Management: 2011 Winners announced

Sales Lead Insights

The Sales Lead Management Association just announced the results of the voting for the Most Influential People in Sales Lead Management in 2011. I am grateful to all of you who voted me into the Top 10 of the list for 2011! Thank you!

B2B Marketing & Scientific Research: Why Online Relationships Matter

MLT Creative

Online relationships have become an integral part of your target audience’s lives, and must therefore be part of your B2B marketing. BtoB Magazine recently presented a webinar called From Caveman to Customer: What the Evolution of Storytelling Means to Marketers that helped explain why these online relationships are so important. Drive to Bond As humans we are driven by multiple factors, one of which is the drive to bond.

BtoB 10

Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.

7 Key Ways to Optimize Twitter for Search


Search engine optimization (SEO) is undeniably a crucial component of inbound marketing, but marketers often don't think about how it applies to social media.

Top Eight Reasons B2B Marketers Use Content Curation

delicious b2bmarketing

Reason 1: Many of the marketers who have stepped into curation on an enterprise basis are thinking about getting closer to their customers by providing an information service that draws people with similar interests and keeps them coming back.

82% of Businesses Are Unsatisfied With Daily Deal Sites [INFOGRAPHIC]


With 44% of online consumers using or searching daily deal sites like Groupon and LivingSocial, it's doubtful that the group buying craze will sizzle away any time soon.

Make 2012 Your Best Year EVER!

Your Sales Management Guru

Make 2012 Your Best Year EVER! Is the market going to be better for your products/services in 2012? Or will your sales team face another tough year to achieve their sales objectives? Recently I have been writing/talking about an issue facing everyone-your salespeople, your management team and your customers/prospects= sales fatigue.

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

4 Essential Steps to Sales Lead Follow-Up


This is a guest post written by Andy Paul, the CEO of Zero-Time Selling , Inc. and author of Zero-Time Selling, Ten Essential Steps That Every Company Should Take to Accelerate Their Sales.


Company Holiday Party Etiquette: 10 Tips for Being a Good Guest

Modern B2B Marketing

by Jason Miller ‘Tis the season for ugly sweaters, the big man in red, chestnuts roasting on an open fire, and of course the annual company holiday party. It’s that time of year when sales and marketing teams get together to relax, celebrate, and have some fun.

B2B 5

New Workbook: Estimating the Cost of Marketing Automation

Customer Experience Matrix

We released two more vendor selection workbooks last week, both sponsored by Eloqua and available for free on the RaabGuide Web site. One is about estimating the cost of a marketing automation system and the other is about evaluating vendor services.

How to Improve Your Marketing in 31 Days

Tomorrow People

How to make your marketing more effective in 2012. How would you like to make your marketing more effective in 2012? More profile? Better ROI? More sales leads ? Every business wants to make their marketing work harder for them. Here are just five ways to make your marketing more effective in 2012: Ask yourself what your competitors are neglecting to do in their marketing. What areas are they failing to cover that you can address for your target market?

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

Tom Cottrill To Decipher Web Development Mysteries at Software Freedom Day 2011


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