The proof is in the pudding – The essential benchmarks for all B2B Marketer’s
Earnest about B2B
APRIL 28, 2011
Every good marketing strategy needs a good set of performance indicators to back it up. However, more often than not, determining these targets can be as big a stab in the dark as a game of pin the tail on the donkey. So here are a few figures from Earnest to turn your wild guestimate into an educated estimate. It’s not the size that matters it’s what you do with it. Let’s start with the big picture – marketing budgets.