Wed.Feb 08, 2012

Earnest about B2B

Trending Sources

Is social media contributing to political paralysis?

grow - Practical Marketing Solutions

I’m a student of history … probably half the books I read are biographies or something to do with a past era. So today I’d like you to oblige me while I connect the dots between the social media revolution and what appears to be increasing political paralysis in the U.S.,

The Naked Blog: Dress Up Your Words

Writing on the Web

What can you learn about blog writing and content marketing from the theater? As I’ve mentioned before, I’ve attended local theater productions, including performances on The Naked Stage. Photos courtesy Stuart Miles ).

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Utilizing Linkedin to Improve SEO and Organic Visibility

Modern B2B Marketing

by Jason Miller Your company and its employees are on Linkedin, but are you optimizing their presence? I read a recent article from Search Engine Land that talked about the link between Search Engine Optimization and Linkedin.

Key to Marketing Automation Success: Process First, then Campaigns

The Point

In a phone call this week I was swapping war stories with a well-known sales and marketing consultant, who, like us, works with B2B companies to improve their return on marketing automation.

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

How to Score Your Leads So Sales Works the Hottest Prospects

Hubspot

The good news about inbound marketing is that it can help you attract high volumes of leads. The challenge then becomes, how do you separate the good, quality leads from the people who are just starting to look around? That’s where lead management , and specifically, lead scoring comes in.

Gut Feeling or Analytics – which is better?

Buzz Marketing for Technology

So I was talking with a CMO buddy of mine the other day over dinner and this topic came up. Of course you know as a CMO of a leading Social Media analytics firm – I think you can guess which side of this argument I was on.

How to Optimize Your Marketing Database Strategy

Modern Marketing

by Anna Glushkovsky | Tweet this The most important question of any marketing database strategy is “What information is out there that I can access?”. The second is “And what will it cost me?”. The drive behind many demand generation campaigns is to collect valuable data on prospects, stuff like name, email, phone number, company and maybe title. Appended third-party data can provide deeper insight into the company with info like revenue, industry, number of employees, and more.

The Right Way to Use A Sweepstakes to Get More Fans [Webinar]

SnapApp

Thanks to everyone who joined us for our webinar today about how to run your own Facebook sweepstakes. In case you missed it, or if you attended and wanted to take a closer look at the presentation, check out the complete slide deck below. The Right Way to Use a Sweepstakes to Get More Facebook Fans. View more presentations from www.SnapApp.com.

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B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.