Wed.Aug 10, 2011

Is It Time To Reconsider Sentiment Scoring?

Buzz Marketing for Technology

5 Questions IT Will Ask About Marketing Automation

Modern Marketing

by Michael Martin | Tweet this Marketing and IT often talk past each other. You’re creative; they’re logical. You dream up campaigns, they’re caught up managing the daily minutiae of keeping the company running.

Trending Sources

How Google+, Facebook, Twitter, LinkedIn and Tumblr Compare [Infographic]


With new social networks and social media services popping up all the time, it's easy for us marketers to feel daunted. With each network often coining its own social media lingo, learning the ins and outs of new platforms can seem almost as difficult as learning a foreign language.

The CMO Corner – Big Data, Big Revenue Goals


Guest Post by Joe Cordo Or is it the other way around? I’m seeing enough trends crisscrossing marketing about how to drive revenue that it’s no wonder CMOs are looking for simple solutions. You hear it all the time – revenue performance management, revenue marketing, and even right-time revenue optimization

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

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Social Selling and the MBA Program

Sales Intelligence View

You go to college, get accepted into a MBA program and take all the core courses designed to introduce you to the various areas of business such as accounting, finance, marketing, human resources, operations management, etc. But where does social media fit into this?

3 On-Page SEO Mistakes and Tips for Franchisees


In the United States, the franchise industry accounts for almost 40% of all retail sales. Unfortunately, many franchise companies with large networks of franchisees spread throughout the country are not taking advantage of on-page search engine optimization (SEO) best practices.

Principles of Great Content Marketing

The Effective Marketer

Whether creating a Whitepaper, an eBook, a new Email Marketing campaign, a web page, or any other type of marketing content there are a few basic principles you should follow: Is it simple? Is it timely? Will it solve a problem? If you can answer “yes&# to all three questions above, you’re on the right path to coming up with great content. Three Key Questions for Creating Quality Content. Simple content wins all the time.

Discover Which Influencers Are Tweeting Your Content [Free Tool]


Looking for an easy way to identify some of your content's biggest evangelists? Or perhaps you just want to know how well your content is spreading. Well we have the perfect tool just for you!


Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

New White Papers in Online Video, Healthcare Marketing


Read the news release. Be Sociable, Share! Tweet. News Releases

3 Reasons to Attend Inbound Marketing Summit 2011 in Boston


This is a guest post by Paul Roetzer , founder and CEO of PR 20/20 , a Cleveland-based marketing agency and HubSpot VAR. His forthcoming book (December 2011, Wiley), The Marketing Agency Blueprint , serves as a guide for building tech-savvy, hybrid agencies.