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DSA Annual Meeting 2017: 5 Can’t Miss Events

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The DSA Annual Meeting 2017 is just around the corner, and this year Distribion, a Belo + Company brand will be there for the action as a proud exhibitor.

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See You At The 2017 LIMRA Marketing Conference

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Plane tickets booked? Check. Hotel rooms reserved? Yup, thanks to Captain Obvious. Ready to meet inspiring, dedicated financial service professionals in all areas of marketing? You betcha. Nashville, Tennessee here we come!

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Creating a 2017 Marketing Roadmap for Success

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It is the dawn of a new year, and with it comes a new lease on life, new gym memberships and new plans that will surely make this year better than the last. No matter your region, gender, ethnicity or job title, there will always be a level of hopeful optimism when looking to the new year.

How to Use Multiple Marketing Technologies Together for Optimal Results

distribion

How can you use multiple marketing technologies together to effectively reach your target audience and streamline your business for optimal results? The answer is marketing automation.

The Content Marketing Pyramid

The Ultimate Framework To Develop & Execute Your Content Marketing Strategy

Three Signs You are in Need of White Label Marketing Automation

distribion

What does white label mean, and why is white labeled marketing automation a vital technology for so many businesses? According to Drew Gainor of the Young Entrepreneur Council , white label refers to “a fully supported product or service that’s made by one company but sold by another.

See You at the 2017 LIMRA Distribution Conference

distribion

Opportunities ahead. We are pleased to announce we will be joining other top brands at the 2017 LIMRA Distribution Conference for Financial Services.

Attracting New Customers with Targeted Multi-Channel Marketing

distribion

Adjust your stance. Check. Hold the club using the correct grip. Check. Swing through the ball after impact. Check. Golf can be a challenging sport to play, but with the proper training, and lots of patience, you can be successful.

2017 Marketing Trends to Watch

distribion

Where did the year go? As 2016 comes to a close, all of us here at Distribion would like to wish you a joyous holiday season and a very happy New Year. We hope that you take in all of the cheer of the season and that your endeavors in 2017 come with great happiness and success.

Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.

What Does Employee Engagement Have to Do With Marketing?

distribion

Have you ever encountered service at a store or restaurant so horrible that you never went back? If so, you’ve witnessed a perfect example of the impact employee engagement can have on both the customer experience and the bottom line.

Create. Captivate. Engage. The Art of Interactive Experiences

distribion

The past few years have witnessed a dramatic shift in the way marketers operate to be successful. Businesses are ditching old school marketing and lead-generation strategies for experiential, interactive techniques.

How to Create Customer-Centric Email Campaigns

distribion

This year, LIMRA ’s Social Business Conference and the Marketing & Research Conference combined to become the 2017 Marketing Conference. The event brought together top marketers to discuss digital initiatives, consumer insights, customer experience and marketing strategy.

Email Marketing Trends and Stats

distribion

Email marketing consistently ranks among the highest ranking channels producing revenue and a strong return on investment.

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3 Steps to Increasing Email Deliverability Performance

distribion

Email marketing is consistently positioned among the highest ranking channels producing revenue and a strong return on investment.

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

Marketing Automation Trends Report 2017

distribion

This year’s Marketing Automation Trends Report has arrived. Marketing automation is growing at a rapid pace.

3 Rules to Email Marketing

distribion

Email marketing drives more conversions than any other marketing channel, including search and social. Yet, many companies find it challenging for their emails to reach their target audience who would convert in the first place.

Kick Up Your Content

distribion

Is your content boring? Good news, it doesn’t have to be! B2B content gets a bad rap for being lifeless and limiting. However, with different channels playing intricate roles with one another, content is only boring if you build it that way.

The One 2017 New Year’s Marketing Resolution You Must Keep

distribion

It’s a month into the New Year already! Did you know that you could have been maximizing your branded communications with a marketing automation platform this whole time?

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

How to Incorporate Webinar Promotion into Your Multi-channel Marketing Mix

distribion

Leading organizations are discovering how effective it is to run webinars as part of their marketing strategy for increased brand awareness and lead generation.

4 Ways to Revolutionize Your Content with Personalized Marketing

distribion

The biggest missed opportunity in content marketing is playing it too safe. Compelling content is only possible when it’s rooted in strategy and insight.

The Difference Between Distributed Marketing & Multi-Level Marketing

distribion

Though they sound remarkably similar, distributed marketing and multi-level marketing are completely different concepts. One is a widely used marketing model, while the other is a controversial business model often compared to a pyramid scheme.

Automating Your Healthcare’s Referral Marketing

distribion

When it comes to marketing your healthcare business, there are two primary goals: to attract new clients to your practice and to acquire referral patients from other healthcare professionals.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

How to Respond to Negative Customer Feedback on Social Media

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Transform negative social media feedback to positive relationships. How you respond to negative customer feedback online is key — don’t blow it! As far as hobbies go, I’m a bit of a makeup geek.

Killer Content Marketing

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We are pleased to announce that Distribion has been selected as a finalist for the 2017 Killer Content Awards for our work on our latest ebook, Reply All. The winning finalists will be presented during the 2017 B2B Marketing Exchange in late February.

Automating Marketing When Your eCommerce Shop Gets Busy

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You’ve built your shop from the ground up, making new products you think people need or want, and satisfying an ever-growing niche market. Everything is going great, and you just keep getting busier and busier. But then, you start to get overwhelmed.

5 Things Marketers are Thankful for This Year

distribion

Get your comfortable pants because Thanksgiving has arrived. Yes, this weekend can be chaotic for shoppers brave enough to fight the urge to hit the snooze button and decide to battle it out for Black Friday or Cyber Monday deals.

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

The M.E.R.R.Y. List of Holiday Email Marketing Tips

distribion

Is your brand ready for the holiday season madness? eMarketer estimates that overall retail sales grew by 3.5% last year during the core holiday season months of November and December, and eCommerce purchasing has grown between 13-16% year over year in the past five years.

National Trivia Day 2017

distribion

Marketing has changed. As cliche as that may sound, marketing has evolved from what was once a one-way shouting match between brands competing for customer attention to a two-way discussion, interaction and relationship between a brand and its unique customers.

A Digital Marketing Metamorphosis: Turn Social Media Followers into Loyal Customers

distribion

Technology allows marketers to communicate with their customers in many ways. The ability to engage with customers by managing and building a social media presence is important.

How to Build a B2B Marketing Team

Webbiquity

One of the most critical aspects of creating a roadmap for business growth is staff planning. Other than cash flow analysis, it may be the most crucial element. Without cash, you don’t have a business. Without people, nothing gets done.

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5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

The Best Content Marketing Examples

B2B Marketing Insider

Last year we published 99 Amazing Content Marketing Examples. There were actually 106 examples there but “99+” felt better. This year, the list has almost doubled. So I’m giving up on counting them (You can count them below.)

How The Content Illusion Is Leading Marketing Astray In The Era Of Digital Transformation

Tony Zambito

Illustration by Hea Poh Lin. In the past five years, the often-unquestioned hymnal has been that to succeed in today’s digital world, businesses must produce content. Produce high-quality content, yes. But, produce massive amounts of it to get in front of customers.

Beware the Siren Call of Pre-Qualified Leads

The Point

There is a growing trend in the content syndication space, and among Cost Per Lead (CPL) programs in general, for media vendors to offer B2B clients the option of pre-qualified leads.

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Customer Lifecycle Optimization: Why It Matters And How To Improve It

Act-On

Customer lifecycle optimization is thinking of your sales funnel as a whole, not just disparate parts. Target the weakest parts to deliver outsized results. Advocacy & Loyalty Customer Marketing customer lifecycle customer lifecycle optimization customer marketing

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.