DSA Annual Meeting 2017: 5 Can’t Miss Events
MAY 17, 2017
The DSA Annual Meeting 2017 is just around the corner, and this year Distribion, a Belo + Company brand will be there for the action as a proud exhibitor.
Creating a 2017 Marketing Roadmap for Success
JANUARY 11, 2017
It is the dawn of a new year, and with it comes a new lease on life, new gym memberships and new plans that will surely make this year better than the last. No matter your region, gender, ethnicity or job title, there will always be a level of hopeful optimism when looking to the new year.
The Future of Financial Services Marketing
MARCH 8, 2017
Opportunities ahead. Exciting things are happening in the world of financial services marketing. We joined many top brands at the 2017 LIMRA Distribution Conference for Financial Services last week and discussed some of the most modern trends facing the industry.
Webinar: Marketing Automation at Every Stage
JANUARY 25, 2017
There are a vast number of marketing channels you have to consider each day. Managing the right mixture of marketing options and executing your efforts efficiently can leave you with a huge headache.
5 Key Aspects of Accurate Marketing Automation System Software Pricing
Simplify your software evaluation process with this free Marketing Automation Systems software pricing guide! Don't let price confusion keep you from selecting the best Marketing Automation software for your organization's needs. Download your free guide today!
Attracting New Customers with Targeted Multi-Channel Marketing
DECEMBER 28, 2016
Adjust your stance. Check. Hold the club using the correct grip. Check. Swing through the ball after impact. Check. Golf can be a challenging sport to play, but with the proper training, and lots of patience, you can be successful.
2017 Marketing Trends to Watch
DECEMBER 20, 2016
Where did the year go? As 2016 comes to a close, all of us here at Distribion would like to wish you a joyous holiday season and a very happy New Year. We hope that you take in all of the cheer of the season and that your endeavors in 2017 come with great happiness and success.
Create. Captivate. Engage. The Art of Interactive Experiences
MARCH 15, 2017
The past few years have witnessed a dramatic shift in the way marketers operate to be successful. Businesses are ditching old school marketing and lead-generation strategies for experiential, interactive techniques.
Three Signs You are in Need of White Label Marketing Automation
FEBRUARY 8, 2017
What does white label mean, and why is white labeled marketing automation a vital technology for so many businesses? According to Drew Gainor of the Young Entrepreneur Council , white label refers to “a fully supported product or service that’s made by one company but sold by another.
Effective B2B Marketing Content That Will Lead to Sales Growth
Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.
Email Marketing Trends and Stats
NOVEMBER 9, 2016
Email marketing consistently ranks among the highest ranking channels producing revenue and a strong return on investment.
Kick Up Your Content
MARCH 1, 2017
Is your content boring? Good news, it doesn’t have to be! B2B content gets a bad rap for being lifeless and limiting. However, with different channels playing intricate roles with one another, content is only boring if you build it that way.
What Does Employee Engagement Have to Do With Marketing?
FEBRUARY 22, 2017
Have you ever encountered service at a store or restaurant so horrible that you never went back? If so, you’ve witnessed a perfect example of the impact employee engagement can have on both the customer experience and the bottom line.
The One 2017 New Year’s Marketing Resolution You Must Keep
FEBRUARY 1, 2017
It’s a month into the New Year already! Did you know that you could have been maximizing your branded communications with a marketing automation platform this whole time?
Automating Your Healthcare’s Referral Marketing
MAY 10, 2017
When it comes to marketing your healthcare business, there are two primary goals: to attract new clients to your practice and to acquire referral patients from other healthcare professionals.
Stop Killing Your Content: 3 Reasons Your Content Falls Flat
Each year B2B organizations spend more than $5.2 billion on content creation.
3 Steps to Increasing Email Deliverability Performance
APRIL 12, 2017
Email marketing is consistently positioned among the highest ranking channels producing revenue and a strong return on investment.
The Difference Between Distributed Marketing & Multi-Level Marketing
APRIL 26, 2017
Though they sound remarkably similar, distributed marketing and multi-level marketing are completely different concepts. One is a widely used marketing model, while the other is a controversial business model often compared to a pyramid scheme.
Marketing Automation Trends Report 2017
APRIL 5, 2017
This year’s Marketing Automation Trends Report has arrived. Marketing automation is growing at a rapid pace.
4 Ways to Revolutionize Your Content with Personalized Marketing
DECEMBER 14, 2016
The biggest missed opportunity in content marketing is playing it too safe. Compelling content is only possible when it’s rooted in strategy and insight.
7 Inspiring B2B Marketing Campaigns
Must-See Examples of Marketing Success That You Can Replicate.
3 Rules to Email Marketing
NOVEMBER 30, 2016
Email marketing drives more conversions than any other marketing channel, including search and social. Yet, many companies find it challenging for their emails to reach their target audience who would convert in the first place.
How to Respond to Negative Customer Feedback on Social Media
MARCH 29, 2017
Transform negative social media feedback to positive relationships. How you respond to negative customer feedback online is key — don’t blow it! As far as hobbies go, I’m a bit of a makeup geek.
How to Incorporate Webinar Promotion into Your Multi-channel Marketing Mix
MARCH 22, 2017
Leading organizations are discovering how effective it is to run webinars as part of their marketing strategy for increased brand awareness and lead generation.
Killer Content Marketing
JANUARY 18, 2017
We are pleased to announce that Distribion has been selected as a finalist for the 2017 Killer Content Awards for our work on our latest ebook, Reply All. The winning finalists will be presented during the 2017 B2B Marketing Exchange in late February.
Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy
Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.
5 Things Marketers are Thankful for This Year
NOVEMBER 23, 2016
Get your comfortable pants because Thanksgiving has arrived. Yes, this weekend can be chaotic for shoppers brave enough to fight the urge to hit the snooze button and decide to battle it out for Black Friday or Cyber Monday deals.
The M.E.R.R.Y. List of Holiday Email Marketing Tips
NOVEMBER 2, 2016
Is your brand ready for the holiday season madness? eMarketer estimates that overall retail sales grew by 3.5% last year during the core holiday season months of November and December, and eCommerce purchasing has grown between 13-16% year over year in the past five years.
National Trivia Day 2017
JANUARY 4, 2017
Marketing has changed. As cliche as that may sound, marketing has evolved from what was once a one-way shouting match between brands competing for customer attention to a two-way discussion, interaction and relationship between a brand and its unique customers.
A Digital Marketing Metamorphosis: Turn Social Media Followers into Loyal Customers
MAY 5, 2017
Technology allows marketers to communicate with their customers in many ways. The ability to engage with customers by managing and building a social media presence is important.
7 B2B Marketing Strategies You Need to Know About
As B2B marketers, we know that our buyers' needs are ever-evolving, but it's not just our buyers that are changing.
Is Influencer Marketing B2B’s Golden Egg Opportunity?
Type A Communications
MAY 16, 2017
May 16, 2017 by Carla Johnson As much as we’d like to think we’re impartial buyers, everyone’s influenced by someone. When it comes to big-ticket purchases, it’s even more true. read more.
Beware the Siren Call of Pre-Qualified Leads
MAY 23, 2017
There is a growing trend in the content syndication space, and among Cost Per Lead (CPL) programs in general, for media vendors to offer B2B clients the option of pre-qualified leads.
How The Content Illusion Is Leading Marketing Astray In The Era Of Digital Transformation
FEBRUARY 5, 2017
Illustration by Hea Poh Lin. In the past five years, the often-unquestioned hymnal has been that to succeed in today’s digital world, businesses must produce content. Produce high-quality content, yes. But, produce massive amounts of it to get in front of customers.
The Best Content Marketing Examples
B2B Marketing Insider
JANUARY 9, 2017
Last year we published 99 Amazing Content Marketing Examples. There were actually 106 examples there but “99+” felt better. This year, the list has almost doubled. So I’m giving up on counting them (You can count them below.)
The 17 Best Social Media Management Tools
MARCH 27, 2017
Monitoring and managing even a moderately active business social media presence can be time-consuming. The number of people using social media continues to grow, usage is increasing, and more networks require attention.
Digital Transformation as an Expression of Business
Buzz Marketing for Technology
MAY 11, 2017
In much of industry, the idea of “Digital Transformation” has taken root. At the core of this process is the need to replace antiquated and “slow” processes, products, and service offerings with agile, automated, and “smart” processes, products, and service offerings.
5 Reasons Your Sales Reps Aren’t Getting Enough Qualified Leads
MARCH 29, 2017
Earlier this year, I talked to a CMO at a B2B tech company whose sales counterpart was lobbying strongly for the company to adopt Account-Based Marketing (ABM) as part of their demand generation strategy. The reason?
An Email is Not a Campaign: the Case for Integrated Marketing
FEBRUARY 16, 2017
The reality of life as a professional marketer is that there is rarely, ever, enough time, budget, resources or bandwidth to plan, design, build, launch and manage every campaign as we would if we could. I get that. We all make compromises.
Flip My Funnel - Guide To B2B Account Based Marketing
As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.