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Attracting New Customers with Targeted Multi-Channel Marketing

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Adjust your stance. Check. Hold the club using the correct grip. Check. Swing through the ball after impact. Check. Golf can be a challenging sport to play, but with the proper training, and lots of patience, you can be successful.

Creating a 2017 Marketing Roadmap for Success

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It is the dawn of a new year, and with it comes a new lease on life, new gym memberships and new plans that will surely make this year better than the last. No matter your region, gender, ethnicity or job title, there will always be a level of hopeful optimism when looking to the new year.

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Email Marketing Trends and Stats

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Email marketing consistently ranks among the highest ranking channels producing revenue and a strong return on investment.

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3 Steps to Increasing Email Deliverability Performance

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Email marketing is consistently positioned among the highest ranking channels producing revenue and a strong return on investment.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Three Signs You are in Need of White Label Marketing Automation

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What does white label mean, and why is white labeled marketing automation a vital technology for so many businesses? According to Drew Gainor of the Young Entrepreneur Council , white label refers to “a fully supported product or service that’s made by one company but sold by another.

3 Reasons To Get Familiar With Marketing Storefronts

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Direct sellers today face many challenges. One major challenge is having complete control over a local sales force and how they represent the corporate brand.

Automating Marketing When Your eCommerce Shop Gets Busy

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You’ve built your shop from the ground up, making new products you think people need or want, and satisfying an ever-growing niche market. Everything is going great, and you just keep getting busier and busier. But then, you start to get overwhelmed.

A Digital Marketing Metamorphosis: Turn Social Media Followers into Loyal Customers

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Technology allows marketers to communicate with their customers in many ways. The ability to engage with customers by managing and building a social media presence is important.

Better Real Estate Leads with Marketing Automation

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Sometimes it feels like all the stars have to align perfectly in order to make a sale, and more often than not, succeeding in the real estate business can be a challenge.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Marketing Automation Trends Report 2017

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This year’s Marketing Automation Trends Report has arrived. Marketing automation is growing at a rapid pace.

How to Use Multiple Marketing Technologies Together for Optimal Results

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How can you use multiple marketing technologies together to effectively reach your target audience and streamline your business for optimal results? The answer is marketing automation.

2017 Marketing Trends to Watch

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Where did the year go? As 2016 comes to a close, all of us here at Distribion would like to wish you a joyous holiday season and a very happy New Year. We hope that you take in all of the cheer of the season and that your endeavors in 2017 come with great happiness and success.

The One 2017 New Year’s Marketing Resolution You Must Keep

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It’s a month into the New Year already! Did you know that you could have been maximizing your branded communications with a marketing automation platform this whole time?

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

Webinar: Marketing Automation at Every Stage

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There are a vast number of marketing channels you have to consider each day. Managing the right mixture of marketing options and executing your efforts efficiently can leave you with a huge headache.

How to Create Customer-Centric Email Campaigns

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This year, LIMRA ’s Social Business Conference and the Marketing & Research Conference combined to become the 2017 Marketing Conference. The event brought together top marketers to discuss digital initiatives, consumer insights, customer experience and marketing strategy.

The Difference Between Distributed Marketing & Multi-Level Marketing

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Though they sound remarkably similar, distributed marketing and multi-level marketing are completely different concepts. One is a widely used marketing model, while the other is a controversial business model often compared to a pyramid scheme.

4 Ways to Revolutionize Your Content with Personalized Marketing

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The biggest missed opportunity in content marketing is playing it too safe. Compelling content is only possible when it’s rooted in strategy and insight.

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

The Future of Financial Services Marketing

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Opportunities ahead. Exciting things are happening in the world of financial services marketing. We joined many top brands at the 2017 LIMRA Distribution Conference for Financial Services last week and discussed some of the most modern trends facing the industry.

Automating Your Healthcare’s Referral Marketing

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When it comes to marketing your healthcare business, there are two primary goals: to attract new clients to your practice and to acquire referral patients from other healthcare professionals.

The M.E.R.R.Y. List of Holiday Email Marketing Tips

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Is your brand ready for the holiday season madness? eMarketer estimates that overall retail sales grew by 3.5% last year during the core holiday season months of November and December, and eCommerce purchasing has grown between 13-16% year over year in the past five years.

What Does Employee Engagement Have to Do With Marketing?

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Have you ever encountered service at a store or restaurant so horrible that you never went back? If so, you’ve witnessed a perfect example of the impact employee engagement can have on both the customer experience and the bottom line.

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How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

How to Respond to Negative Customer Feedback on Social Media

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Transform negative social media feedback to positive relationships. How you respond to negative customer feedback online is key — don’t blow it! As far as hobbies go, I’m a bit of a makeup geek.

Kick Up Your Content

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Is your content boring? Good news, it doesn’t have to be! B2B content gets a bad rap for being lifeless and limiting. However, with different channels playing intricate roles with one another, content is only boring if you build it that way.

Killer Content Marketing

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We are pleased to announce that Distribion has been selected as a finalist for the 2017 Killer Content Awards for our work on our latest ebook, Reply All. The winning finalists will be presented during the 2017 B2B Marketing Exchange in late February.

See You At The 2017 LIMRA Marketing Conference

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Plane tickets booked? Check. Hotel rooms reserved? Yup, thanks to Captain Obvious. Ready to meet inspiring, dedicated financial service professionals in all areas of marketing? You betcha. Nashville, Tennessee here we come!

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!

DSA Annual Meeting 2017: 5 Can’t Miss Events

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The DSA Annual Meeting 2017 is just around the corner, and this year Distribion, a Belo + Company brand will be there for the action as a proud exhibitor.

See You at the 2017 LIMRA Distribution Conference

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Opportunities ahead. We are pleased to announce we will be joining other top brands at the 2017 LIMRA Distribution Conference for Financial Services.

5 Things Marketers are Thankful for This Year

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Get your comfortable pants because Thanksgiving has arrived. Yes, this weekend can be chaotic for shoppers brave enough to fight the urge to hit the snooze button and decide to battle it out for Black Friday or Cyber Monday deals.

How to Incorporate Webinar Promotion into Your Multi-channel Marketing Mix

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Leading organizations are discovering how effective it is to run webinars as part of their marketing strategy for increased brand awareness and lead generation.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

B2B Vs B2C Marketing Automation [Infographic]

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I love dogs. I love big dogs, small dogs, energetic dogs, and lazy dogs. One of the most interesting part of dogs is that every breed was made for a specific purpose. Before the days of dogs as house pets, they were used for various types of work. No two breeds were bred to do the same thing.

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