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B2B Vs B2C Marketing Automation [Infographic]

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I love dogs. I love big dogs, small dogs, energetic dogs, and lazy dogs. One of the most interesting part of dogs is that every breed was made for a specific purpose. Before the days of dogs as house pets, they were used for various types of work. No two breeds were bred to do the same thing.

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Attracting New Customers with Targeted Multi-Channel Marketing

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Adjust your stance. Check. Hold the club using the correct grip. Check. Swing through the ball after impact. Check. Golf can be a challenging sport to play, but with the proper training, and lots of patience, you can be successful.

Creating a 2017 Marketing Roadmap for Success

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It is the dawn of a new year, and with it comes a new lease on life, new gym memberships and new plans that will surely make this year better than the last. No matter your region, gender, ethnicity or job title, there will always be a level of hopeful optimism when looking to the new year.

Email Marketing Trends and Stats

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Email marketing consistently ranks among the highest ranking channels producing revenue and a strong return on investment.

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Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

Three Signs You are in Need of White Label Marketing Automation

distribion

What does white label mean, and why is white labeled marketing automation a vital technology for so many businesses? According to Drew Gainor of the Young Entrepreneur Council , white label refers to “a fully supported product or service that’s made by one company but sold by another.

3 Steps to Increasing Email Deliverability Performance

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Email marketing is consistently positioned among the highest ranking channels producing revenue and a strong return on investment.

Marketing Automation Trends Report 2017

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This year’s Marketing Automation Trends Report has arrived. Marketing automation is growing at a rapid pace.

3 Rules to Email Marketing

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Email marketing drives more conversions than any other marketing channel, including search and social. Yet, many companies find it challenging for their emails to reach their target audience who would convert in the first place.

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How to Use Multiple Marketing Technologies Together for Optimal Results

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How can you use multiple marketing technologies together to effectively reach your target audience and streamline your business for optimal results? The answer is marketing automation.

Create. Captivate. Engage. The Art of Interactive Experiences

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The past few years have witnessed a dramatic shift in the way marketers operate to be successful. Businesses are ditching old school marketing and lead-generation strategies for experiential, interactive techniques.

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

The One 2017 New Year’s Marketing Resolution You Must Keep

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It’s a month into the New Year already! Did you know that you could have been maximizing your branded communications with a marketing automation platform this whole time?

Webinar: Marketing Automation at Every Stage

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There are a vast number of marketing channels you have to consider each day. Managing the right mixture of marketing options and executing your efforts efficiently can leave you with a huge headache.

Better Real Estate Leads with Marketing Automation

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Sometimes it feels like all the stars have to align perfectly in order to make a sale, and more often than not, succeeding in the real estate business can be a challenge.

2017 Marketing Trends to Watch

distribion

Where did the year go? As 2016 comes to a close, all of us here at Distribion would like to wish you a joyous holiday season and a very happy New Year. We hope that you take in all of the cheer of the season and that your endeavors in 2017 come with great happiness and success.

How to Incorporate Webinar Promotion into Your Multi-channel Marketing Mix

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Leading organizations are discovering how effective it is to run webinars as part of their marketing strategy for increased brand awareness and lead generation.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

The Difference Between Distributed Marketing & Multi-Level Marketing

distribion

Though they sound remarkably similar, distributed marketing and multi-level marketing are completely different concepts. One is a widely used marketing model, while the other is a controversial business model often compared to a pyramid scheme.

How to Create Customer-Centric Email Campaigns

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This year, LIMRA ’s Social Business Conference and the Marketing & Research Conference combined to become the 2017 Marketing Conference. The event brought together top marketers to discuss digital initiatives, consumer insights, customer experience and marketing strategy.

Automating Marketing When Your eCommerce Shop Gets Busy

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You’ve built your shop from the ground up, making new products you think people need or want, and satisfying an ever-growing niche market. Everything is going great, and you just keep getting busier and busier. But then, you start to get overwhelmed.

Automating Your Healthcare’s Referral Marketing

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When it comes to marketing your healthcare business, there are two primary goals: to attract new clients to your practice and to acquire referral patients from other healthcare professionals.

Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

4 Ways to Revolutionize Your Content with Personalized Marketing

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The biggest missed opportunity in content marketing is playing it too safe. Compelling content is only possible when it’s rooted in strategy and insight.

The Future of Financial Services Marketing

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Opportunities ahead. Exciting things are happening in the world of financial services marketing. We joined many top brands at the 2017 LIMRA Distribution Conference for Financial Services last week and discussed some of the most modern trends facing the industry.

The M.E.R.R.Y. List of Holiday Email Marketing Tips

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Is your brand ready for the holiday season madness? eMarketer estimates that overall retail sales grew by 3.5% last year during the core holiday season months of November and December, and eCommerce purchasing has grown between 13-16% year over year in the past five years.

A Digital Marketing Metamorphosis: Turn Social Media Followers into Loyal Customers

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Technology allows marketers to communicate with their customers in many ways. The ability to engage with customers by managing and building a social media presence is important.

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy

What Does Employee Engagement Have to Do With Marketing?

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Have you ever encountered service at a store or restaurant so horrible that you never went back? If so, you’ve witnessed a perfect example of the impact employee engagement can have on both the customer experience and the bottom line.

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How to Respond to Negative Customer Feedback on Social Media

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Transform negative social media feedback to positive relationships. How you respond to negative customer feedback online is key — don’t blow it! As far as hobbies go, I’m a bit of a makeup geek.

Kick Up Your Content

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Is your content boring? Good news, it doesn’t have to be! B2B content gets a bad rap for being lifeless and limiting. However, with different channels playing intricate roles with one another, content is only boring if you build it that way.

Killer Content Marketing

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We are pleased to announce that Distribion has been selected as a finalist for the 2017 Killer Content Awards for our work on our latest ebook, Reply All. The winning finalists will be presented during the 2017 B2B Marketing Exchange in late February.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

See You At The 2017 LIMRA Marketing Conference

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Plane tickets booked? Check. Hotel rooms reserved? Yup, thanks to Captain Obvious. Ready to meet inspiring, dedicated financial service professionals in all areas of marketing? You betcha. Nashville, Tennessee here we come!

DSA Annual Meeting 2017: 5 Can’t Miss Events

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The DSA Annual Meeting 2017 is just around the corner, and this year Distribion, a Belo + Company brand will be there for the action as a proud exhibitor.

See You at the 2017 LIMRA Distribution Conference

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Opportunities ahead. We are pleased to announce we will be joining other top brands at the 2017 LIMRA Distribution Conference for Financial Services.

5 Things Marketers are Thankful for This Year

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Get your comfortable pants because Thanksgiving has arrived. Yes, this weekend can be chaotic for shoppers brave enough to fight the urge to hit the snooze button and decide to battle it out for Black Friday or Cyber Monday deals.

The Sales Enablement Handbook

In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.

National Trivia Day 2017

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Marketing has changed. As cliche as that may sound, marketing has evolved from what was once a one-way shouting match between brands competing for customer attention to a two-way discussion, interaction and relationship between a brand and its unique customers.

The Future of Digital Marketing: Content Marketing Predictions for 2019 and Beyond

Marketing Insider Group

The digital marketing landscape changes so much and so frequently that it’s almost impossible to imagine what the future of digital marketing may offer in terms of opportunities.

Why Are There So Many Types of Customer Data Platforms? It's Complicated.

Customer Experience Matrix

I spend much of my time these days trying to explain Customer Data Platforms to people who suspect a CDP could help them but lack clear understanding of exactly what a CDP can do. At the end of our encounter they’re often frustrated: a simple definition of CDP still eludes them.

Report: Marketers are Failing to Determine the ROI of Sponsorship Efforts

KoMarketing Associates

Marketers continue to invest in sponsorships to achieve their some of their top objectives, but research shows they are not adequately measuring and assessing the ROI of their efforts.

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Intent Data: No Tricks, all Treats

Speaker: Michael Ballard, Senior Manager of Digital Marketing, Lenovo

The modern era of MarTech is great, isn't it? Using social media, machine learning, lead scoring, and so much more, we can learn so much about our prospects. and then proceed to annoy the heck out of them with endless emails, ads, and other marketing messages. Wait a second - that wasn't part of the plan. Since when did a 1.5% conversion rate start looking "good"? Why aren't we tailoring our messages? Michael Ballard, Senior Manager of Global Digital Marketing at Lenovo, shows how marketers can reach the right contact, using the right channel, at the right time. Michael will take us through how Lenovo piloted three different intent programs to integrate intent data into their marketing strategy allowing them to trigger relevant and timely campaigns that any sized organization could emulate.