Attracting New Customers with Targeted Multi-Channel Marketing


Adjust your stance. Check. Hold the club using the correct grip. Check. Swing through the ball after impact. Check. Golf can be a challenging sport to play, but with the proper training, and lots of patience, you can be successful.

B2B Vs B2C Marketing Automation [Infographic]


I love dogs. I love big dogs, small dogs, energetic dogs, and lazy dogs. One of the most interesting part of dogs is that every breed was made for a specific purpose. Before the days of dogs as house pets, they were used for various types of work. No two breeds were bred to do the same thing.

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Creating a 2017 Marketing Roadmap for Success


It is the dawn of a new year, and with it comes a new lease on life, new gym memberships and new plans that will surely make this year better than the last. No matter your region, gender, ethnicity or job title, there will always be a level of hopeful optimism when looking to the new year.

Three Signs You are in Need of White Label Marketing Automation


What does white label mean, and why is white labeled marketing automation a vital technology for so many businesses? According to Drew Gainor of the Young Entrepreneur Council , white label refers to “a fully supported product or service that’s made by one company but sold by another.

How a CMS Enables B2B Marketing Success

A CMS lies at the heart of a B2B marketing framework

3 Rules to Email Marketing


Email marketing drives more conversions than any other marketing channel, including search and social. Yet, many companies find it challenging for their emails to reach their target audience who would convert in the first place.

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How to Use Multiple Marketing Technologies Together for Optimal Results


How can you use multiple marketing technologies together to effectively reach your target audience and streamline your business for optimal results? The answer is marketing automation.

Marketing Automation Trends Report 2017


This year’s Marketing Automation Trends Report has arrived. Marketing automation is growing at a rapid pace.

Better Real Estate Leads with Marketing Automation


Sometimes it feels like all the stars have to align perfectly in order to make a sale, and more often than not, succeeding in the real estate business can be a challenge.

2018 B2B Marketing Mix Report

B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead.

Create. Captivate. Engage. The Art of Interactive Experiences


The past few years have witnessed a dramatic shift in the way marketers operate to be successful. Businesses are ditching old school marketing and lead-generation strategies for experiential, interactive techniques.

The Difference Between Distributed Marketing & Multi-Level Marketing


Though they sound remarkably similar, distributed marketing and multi-level marketing are completely different concepts. One is a widely used marketing model, while the other is a controversial business model often compared to a pyramid scheme.

Automating Marketing When Your eCommerce Shop Gets Busy


You’ve built your shop from the ground up, making new products you think people need or want, and satisfying an ever-growing niche market. Everything is going great, and you just keep getting busier and busier. But then, you start to get overwhelmed.

The One 2017 New Year’s Marketing Resolution You Must Keep


It’s a month into the New Year already! Did you know that you could have been maximizing your branded communications with a marketing automation platform this whole time?

How to Incorporate Webinar Promotion into Your Multi-channel Marketing Mix


Leading organizations are discovering how effective it is to run webinars as part of their marketing strategy for increased brand awareness and lead generation.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

Webinar: Marketing Automation at Every Stage


There are a vast number of marketing channels you have to consider each day. Managing the right mixture of marketing options and executing your efforts efficiently can leave you with a huge headache.

Automating Your Healthcare’s Referral Marketing


When it comes to marketing your healthcare business, there are two primary goals: to attract new clients to your practice and to acquire referral patients from other healthcare professionals.

2017 Marketing Trends to Watch


Where did the year go? As 2016 comes to a close, all of us here at Distribion would like to wish you a joyous holiday season and a very happy New Year. We hope that you take in all of the cheer of the season and that your endeavors in 2017 come with great happiness and success.

The Future of Financial Services Marketing


Opportunities ahead. Exciting things are happening in the world of financial services marketing. We joined many top brands at the 2017 LIMRA Distribution Conference for Financial Services last week and discussed some of the most modern trends facing the industry.

7 Common Marketing Mistakes and strategies to avoid them

This white paper addresses the 7 most common challenges marketers hit when marketing products, solutions, or services and offers proven advice on how to avoid these missteps and improve the success of your marketing efforts.

4 Ways to Revolutionize Your Content with Personalized Marketing


The biggest missed opportunity in content marketing is playing it too safe. Compelling content is only possible when it’s rooted in strategy and insight.

How to Create Customer-Centric Email Campaigns


This year, LIMRA ’s Social Business Conference and the Marketing & Research Conference combined to become the 2017 Marketing Conference. The event brought together top marketers to discuss digital initiatives, consumer insights, customer experience and marketing strategy.

What Does Employee Engagement Have to Do With Marketing?


Have you ever encountered service at a store or restaurant so horrible that you never went back? If so, you’ve witnessed a perfect example of the impact employee engagement can have on both the customer experience and the bottom line.

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The M.E.R.R.Y. List of Holiday Email Marketing Tips


Is your brand ready for the holiday season madness? eMarketer estimates that overall retail sales grew by 3.5% last year during the core holiday season months of November and December, and eCommerce purchasing has grown between 13-16% year over year in the past five years.

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.

How to Respond to Negative Customer Feedback on Social Media


Transform negative social media feedback to positive relationships. How you respond to negative customer feedback online is key — don’t blow it! As far as hobbies go, I’m a bit of a makeup geek.

A Digital Marketing Metamorphosis: Turn Social Media Followers into Loyal Customers


Technology allows marketers to communicate with their customers in many ways. The ability to engage with customers by managing and building a social media presence is important.

Kick Up Your Content


Is your content boring? Good news, it doesn’t have to be! B2B content gets a bad rap for being lifeless and limiting. However, with different channels playing intricate roles with one another, content is only boring if you build it that way.

See You At The 2017 LIMRA Marketing Conference


Plane tickets booked? Check. Hotel rooms reserved? Yup, thanks to Captain Obvious. Ready to meet inspiring, dedicated financial service professionals in all areas of marketing? You betcha. Nashville, Tennessee here we come!

9 Experts Rethinking Demand Generation

How to strategically target your content and lead generation campaigns to disrupt the status quo and facilitate the sale.

DSA Annual Meeting 2017: 5 Can’t Miss Events


The DSA Annual Meeting 2017 is just around the corner, and this year Distribion, a Belo + Company brand will be there for the action as a proud exhibitor.

Killer Content Marketing


We are pleased to announce that Distribion has been selected as a finalist for the 2017 Killer Content Awards for our work on our latest ebook, Reply All. The winning finalists will be presented during the 2017 B2B Marketing Exchange in late February.

See You at the 2017 LIMRA Distribution Conference


Opportunities ahead. We are pleased to announce we will be joining other top brands at the 2017 LIMRA Distribution Conference for Financial Services.

5 Things Marketers are Thankful for This Year


Get your comfortable pants because Thanksgiving has arrived. Yes, this weekend can be chaotic for shoppers brave enough to fight the urge to hit the snooze button and decide to battle it out for Black Friday or Cyber Monday deals.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

National Trivia Day 2017


Marketing has changed. As cliche as that may sound, marketing has evolved from what was once a one-way shouting match between brands competing for customer attention to a two-way discussion, interaction and relationship between a brand and its unique customers.

How Marketing Automation Makes Businesses Smarter


Today's advanced marketing automation platforms can become a company's primary engagement tool when integrated with their website, social media accounts, CRM, and a host of other applications. Marketing Automation

5 MarTech Trends That Will Evolve Marketing In 2018

Marketing Insider Group

If you want to know what will shape marketing in 2018, just look where marketing technology is heading. Today, technology is much more than a dynamic arm of marketing – a sea of thousands of tools and resources for marketers to pick and choose from and add to their bag of tricks. Martech, the merging […]. The post 5 MarTech Trends That Will Evolve Marketing In 2018 appeared first on Marketing Insider Group. Content Marketing

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27 Amazing Facts about B2B Content Marketing


Check out these 27 amazing facts about content marketing and how they impact your marketing and your B2B business this year. Content Marketing

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.