Sat.Feb 20, 2010 - Fri.Feb 26, 2010

Nine mistakes to avoid in writing online B2B lead-generation copy

EMagine B2B Blog

Ambal Balakrishnan has done us a great service by collecting the thoughts of several experts on the subject above, then posting the collection in ClickInsights. His experts: Michael Stelzner, Stephanie Tilton, Cindy King, Michele Linn, Jonathan Kranz. We’ve picked out a “top nine” here; for the rest – plus more depth – just click on [.].

Three reasons why the “experts” are wrong about social media measurement

grow - Practical Marketing Solutions

. There is an argument around the blogosphere that is DRIVING ME CRAZY. .

Stats 15

Trending Sources

10 Reasons I Won’t Follow You on Twitter


Before I start this rant, let me make it clear that I love gaining new followers on Twitter and I’m honored by (almost) every one—I’m grateful that you want to hear what I have to say!

Be a Strategic Planning Action Hero with Micro-Strategies

B2B Marketing Traction

Tweet. Dave Logan, Co-Founder/Senior Partner of Culture Sync, Professor at the Marshall School of Business at USC, and C0-Author of the book Tribal Leadership , presented the opening keynote at the Association for Strategic Planning annual conference in Pasadena, California.


25 Content Marketing Questions Answered

Featuring LinkedIn's Jason Miller & Curata's Pawan Deshpande

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Going Mobile with B2B Marketing

Buzz Marketing for Technology

As I mentioned in my Top 10 predictions for 2010 – I think the Mobile Marketing in 2010 will become more mainstream. As a marketer I always like to play the “odds not the lottery&# and to me when you have a market of 3.3


Lead Gen Companies Should Not Dictate Your Pace

Smashmouth Marketing

On a recent sales call, the prospect told me he is working with a pay-for- performance appointment setting company like Green Leads. The difference, and the reason for the call, is that he wants more meetings per month, but the other vendor is " dictating the pace " at which he gets them.

The NEW “Four P’s” of marketing

grow - Practical Marketing Solutions

Place, product, price and promotion. We all learned these basic marketing principles in college and they still stand up today. But the social web is a true shift in the way we communicate and go to market.

Blog with Discipline to Get Marketing Results

B2B Marketing Traction

Tweet. A recent Hubspot survey showed that most business bloggers write no more than one blog entry a week. In 2010 2-3% write multiple blog entries per day, 8% write one per day, 29% write 2-3 per week. 38% write once a week, 17% monthly and 6% less than once a month.

The Content Marketing Pyramid

The Ultimate Framework To Develop & Execute Your Content Marketing Strategy

How to Answer a Question: 5 Tips for Making the Most of LinkedIn

The Point

One of the biggest clients of my 15+ year agency career was won as a direct result of a question to which I responded on LinkedIn , the popular business networking site.

Buyer Persona 2.0 – Part 7 – Buyer Personas Segmentation

Tony Zambito

Over the past few years, our firm Goal Centric has engaged with high profile organizations that place a high value on performing market segmentation.   Where buyer personas fit in the scheme of segmentation has been a source of confusion since the early days of design personas.

Weekly Contest - Win a high-level website SEO review!

Ambal's Amusings

Our expert contributors to ClickPredictions 2010 eBook are giving away many exciting and wonderful prizes this week. Win eBook version of Jonathan Kantor's new book Crafting White Paper 2.0.

A tweet fit for a queen

grow - Practical Marketing Solutions

Today I’m privileged to feature a wonderful social web success story from my friend Imad Naffa. He recently told me about being re-tweeted by Queen Rania of Jordan and how he increased his business by 25 percent in six months through Twitter alone.

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

How social media will change lead generation in B2B

Chris Koch

The era of the sales process beginning with a lead is over. The number of B2B buyers who are ready to buy as soon as they engage with our marketing is small—and social media will make it even smaller. We have to come to terms with the fact that there is a stage of the buying process that comes before the buyers we are pursuing are ready to become leads. We call it the epiphany stage.

Social Media: It Has To Have Strategy

The Content Factor

Chris Koch wrote an excellent blog post, "There is No Social Media Strategy, Only Marketing Strategy," in which he states: read more.

B2B 2

Business Marketing Association Renames its Marketing Awards Competition the B2s

Sales Lead Insights

Before I get to sharing my opinion about the Business Marketing Association (perhaps better known as the BMA) changing the name of its Pro-Comm Awards to the B2s, let me point out that I’m a long-time member and big-time fan of the organization.

Spring is in the air

grow - Practical Marketing Solutions

It’s going to be 66 degrees and sunny in Tennessee today. Discuss. Share this on Digg this! Stumble upon something good? Share it on StumbleUpon. Share this on Facebook. Tweet This! Subscribe to the comments for this post? Share this on Linkedin.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

Going Mobile with B2B Marketing – Part II

Buzz Marketing for Technology

So in my last blog post – Going Mobile with B2B Marketing we discussed the basics of the mobile market and where to focus our attention as a B2B Marketers. Now we want to move into the content. I would say that if “ Content is King &# on the internet “ Context is Queen &# on mobile. With only 160 characters for a mobile message you better be on target 100% of the time.

Your Database: No Longer Your Enemy


Like it or not, data fuels the engine of your business. Your sales teams need it to prospect, cross-sell and upsell. And your marketing teams need it to create viable campaigns so your sales team has a message to sell. With that in mind, what exactly are you doing with

B2B e-newsletters: Three bits of advice

Sales Lead Insights

A client just asked me, "What are the three best pieces of advice to give to companies that embark on an e-newsletter for the first time?" " Here’s my answer: Useful, relevant content is essential to get readership, and to avoid opt-outs. (I I recommend aiming for 80 percent or more useful content and 20 percent or less promotional content.). Make sure compelling copy is visible in the upper left corner.


Best Business Blogging Tips of 2009, Part 2


How can you develop a steady stream of new topic ideas to write about on your blog? Attract more blog traffic? Which WordPress plugins are most essential? Which highly successful blogs should you emulate, and what can you learn from them? What common blogging mistakes should you avoid? How do blogging and other “real time&# activities like social media posting affect Google search results?

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

Lead Generation Checklist - Part 4: Clear and Universal Lead Definition

Everything Technology Marketing

In part 4 of the lead generation checklist, we take a look at a critical component of lead generation efforts: a universal lead definition. This will get sales and marketing on the same page to share a common understanding and treatment of the leads in your funnel. The definition of the lead dimensions also acts as the standard for rating leads and determining whether they are sales ready or need more nurturing by marketing.

Is your database in a complete state of lawlessness?


You have an HR handbook, departmental training materials, and documented procedures. But do you have standards and rules for your marketing and sales database? You should. Without some law and order, your database will start looking like the wild West of marketing and sales data. Here are some of our

What is Lead Generation?


Does your site provide too much stuff, but too little information?

EMagine B2B Blog

Perhaps it’s because B2Bs are getting the message that they need substantial content in order to make their sites adequately visible to the search engines. Or maybe it’s just a feeling that “bigger is better.” Whatever the reason, we’re noticing lately that some clients are throwing lots of content up on their sites, though perhaps not [.].

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

Reengineering the White Paper - How to Build a Lead Stream by Shifting Tactics from “Send and Sell” to “Entice and Engage”

Everything Technology Marketing

As you might remember, the first article in the "Reengineering the White Paper" series by The Bloom Group was about how to develop compelling content. Great white papers are not so because the writing is great – they are great because the core ideas are.)

Is Your B2B Company REALLY Ready for Social Media?

Modern B2B Marketing

Social media holds tremendous opportunities for B2B companies looking to drive new business and increase revenue, but only if you first develop a solid foundation and an understanding of what makes the world of social media tick. Even those who have already started should review to see if their efforts are receiving the attention it should be making sure they have the right pieces in place.

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Targeted Lead Generation – Mad Men won't cut it anymore!


The thrill of victory, the agony of re-tweet

grow - Practical Marketing Solutions

I had two very contrasting social web experiences in the past 24 hours that I wanted to share. The first came from one of my students, who is urgently trying to learn how the social web can benefit her business. Yesterday, she had exciting news to share: “We just had out first re-tweet!

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.