Sat.Feb 20, 2010 - Fri.Feb 26, 2010

Nine mistakes to avoid in writing online B2B lead-generation copy

EMagine B2B Blog

Ambal Balakrishnan has done us a great service by collecting the thoughts of several experts on the subject above, then posting the collection in ClickInsights. His experts: Michael Stelzner, Stephanie Tilton, Cindy King, Michele Linn, Jonathan Kranz. We’ve picked out a “top nine” here; for the rest – plus more depth – just click on [.].

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10 Reasons I Won’t Follow You on Twitter


Before I start this rant, let me make it clear that I love gaining new followers on Twitter and I’m honored by (almost) every one—I’m grateful that you want to hear what I have to say!

Trending Sources

Be a Strategic Planning Action Hero with Micro-Strategies

B2B Marketing Traction

Tweet. Dave Logan, Co-Founder/Senior Partner of Culture Sync, Professor at the Marshall School of Business at USC, and C0-Author of the book Tribal Leadership , presented the opening keynote at the Association for Strategic Planning annual conference in Pasadena, California.

Conversen Simplifies Complex Messages Through Multi-Channel Dynamic Content

Customer Experience Matrix

Summary: Conversen makes it easy to generate dynamic messages across multiple channels. It's more a supplement than a replacement for conventional campaign management but should save a lot of work for marketers and their agencies.

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

More Trending

How to Answer a Question: 5 Tips for Making the Most of LinkedIn

The Point

One of the biggest clients of my 15+ year agency career was won as a direct result of a question to which I responded on LinkedIn , the popular business networking site.

Buyer Persona 2.0 – Part 7 – Buyer Personas Segmentation

Tony Zambito

Over the past few years, our firm Goal Centric has engaged with high profile organizations that place a high value on performing market segmentation.   Where buyer personas fit in the scheme of segmentation has been a source of confusion since the early days of design personas.

Lead Gen Companies Should Not Dictate Your Pace

Smashmouth Marketing

On a recent sales call, the prospect told me he is working with a pay-for- performance appointment setting company like Green Leads. The difference, and the reason for the call, is that he wants more meetings per month, but the other vendor is " dictating the pace " at which he gets them.

Weekly Contest - Win a high-level website SEO review!

Ambal's Amusings

Our expert contributors to ClickPredictions 2010 eBook are giving away many exciting and wonderful prizes this week. Win eBook version of Jonathan Kantor's new book Crafting White Paper 2.0.

Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.

How social media will change lead generation in B2B

Chris Koch

The era of the sales process beginning with a lead is over. The number of B2B buyers who are ready to buy as soon as they engage with our marketing is small—and social media will make it even smaller. We have to come to terms with the fact that there is a stage of the buying process that comes before the buyers we are pursuing are ready to become leads. We call it the epiphany stage.

What is Lead Generation?


Social Media: It Has To Have Strategy

The Content Factor

Chris Koch wrote an excellent blog post, "There is No Social Media Strategy, Only Marketing Strategy," in which he states: read more.

B2B 2

Business Marketing Association Renames its Marketing Awards Competition the B2s

Sales Lead Insights

Before I get to sharing my opinion about the Business Marketing Association (perhaps better known as the BMA) changing the name of its Pro-Comm Awards to the B2s, let me point out that I’m a long-time member and big-time fan of the organization.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

Going Mobile with B2B Marketing – Part II

Buzz Marketing for Technology

So in my last blog post – Going Mobile with B2B Marketing we discussed the basics of the mobile market and where to focus our attention as a B2B Marketers. Now we want to move into the content. I would say that if “ Content is King &# on the internet “ Context is Queen &# on mobile. With only 160 characters for a mobile message you better be on target 100% of the time.

Your Database: No Longer Your Enemy


Like it or not, data fuels the engine of your business. Your sales teams need it to prospect, cross-sell and upsell. And your marketing teams need it to create viable campaigns so your sales team has a message to sell. With that in mind, what exactly are you doing with

Best Business Blogging Tips of 2009, Part 2


How can you develop a steady stream of new topic ideas to write about on your blog? Attract more blog traffic? Which WordPress plugins are most essential? Which highly successful blogs should you emulate, and what can you learn from them? What common blogging mistakes should you avoid? How do blogging and other “real time&# activities like social media posting affect Google search results?

B2B e-newsletters: Three bits of advice

Sales Lead Insights

A client just asked me, "What are the three best pieces of advice to give to companies that embark on an e-newsletter for the first time?" " Here’s my answer: Useful, relevant content is essential to get readership, and to avoid opt-outs. (I I recommend aiming for 80 percent or more useful content and 20 percent or less promotional content.). Make sure compelling copy is visible in the upper left corner.


7 Common Marketing Mistakes and strategies to avoid them

This white paper addresses the 7 most common challenges marketers hit when marketing products, solutions, or services and offers proven advice on how to avoid these missteps and improve the success of your marketing efforts.

Targeted Lead Generation – Mad Men won't cut it anymore!


Is your database in a complete state of lawlessness?


You have an HR handbook, departmental training materials, and documented procedures. But do you have standards and rules for your marketing and sales database? You should. Without some law and order, your database will start looking like the wild West of marketing and sales data. Here are some of our

Lead Generation Checklist - Part 4: Clear and Universal Lead Definition

Everything Technology Marketing

In part 4 of the lead generation checklist, we take a look at a critical component of lead generation efforts: a universal lead definition. This will get sales and marketing on the same page to share a common understanding and treatment of the leads in your funnel. The definition of the lead dimensions also acts as the standard for rating leads and determining whether they are sales ready or need more nurturing by marketing.

Is Your B2B Company REALLY Ready for Social Media?

Modern B2B Marketing

Social media holds tremendous opportunities for B2B companies looking to drive new business and increase revenue, but only if you first develop a solid foundation and an understanding of what makes the world of social media tick. Even those who have already started should review to see if their efforts are receiving the attention it should be making sure they have the right pieces in place.

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.

Does your site provide too much stuff, but too little information?

EMagine B2B Blog

Perhaps it’s because B2Bs are getting the message that they need substantial content in order to make their sites adequately visible to the search engines. Or maybe it’s just a feeling that “bigger is better.” Whatever the reason, we’re noticing lately that some clients are throwing lots of content up on their sites, though perhaps not [.].

Reengineering the White Paper - How to Build a Lead Stream by Shifting Tactics from “Send and Sell” to “Entice and Engage”

Everything Technology Marketing

As you might remember, the first article in the "Reengineering the White Paper" series by The Bloom Group was about how to develop compelling content. Great white papers are not so because the writing is great – they are great because the core ideas are.)

Is Your B2B Company REALLY Ready for Social Media?

Modern B2B Marketing

Social media holds tremendous opportunities for B2B companies looking to drive new business and increase revenue, but only if you first develop a solid foundation and an understanding of what makes the world of social media tick. Even those who have already started should review to see if their efforts are receiving the attention it should be making sure they have the right pieces in place.