Digital B2B Marketing

JANUARY 31, 2012

Businesses turn to marketing to drive revenue, but are you really ready? Before investing in marketing you must ensure other key areas of your business are ready first. Your Product or Service. If your offering isn’t ready for the market, your marketing will not solve your problems. Your Sales Organization. If your sales organization is not ready to sell your new offerings, your marketing will not solve the problem.

Business 128

Business B2B Sales Paid Search Agency Startups 128

Digital B2B Marketing

JANUARY 26, 2012

Today, marketers are locked in a battle for attention. As individuals, we are flooded with more marketing messages than we can consume. Getting our attention requires something exceptional. To date, the currency that purchases our attention is content. Content that is useful and connects with our priorities, content that entertains, content that teaches.

Content Marketing 110

Content Marketing Planning Webcast Lock-In 110

Digital B2B Marketing

JANUARY 24, 2012

If cable and online video fragmented TV audiences, then audiences are shattered when everyone produces their own channel or subscribes to a handpicked list of channels produced by their friends, influencers, entertainers and chosen brands. Once upon a time (approximately 1,500 days ago) companies could reach out to influencers individually. They could brief them and spend time with them.

Peer-to-peer 114

Peer-to-peer Cable Outreach PR 114

Digital B2B Marketing

JANUARY 19, 2012

Google, Plus Your World was rolled out just over a week ago, and the online world has adopted the rallying call to get onto Google+ for the SEO benefits. Multiple articles point to brand pages as the solution. Publications from mainstream (Mashable wrote “ get your Google+ brand page into as many influential people’s circles as possible “) to niche (HelloBloggerz.com wrote “ brands need to invest more time into promoting their Google Plus brand pages “) are misleading mar

Google 167

Google SEO Brand Identity Branding 167

Digital B2B Marketing

JANUARY 12, 2012

Without marketing metrics, marketers cannot manage investments or show the value of marketing. However, without careful selection of metrics, diligent analysis and a clear overarching vision, those same metrics can become the biggest barrier to successful long-term marketing programs. Short term metrics are easily gamed, and it often happens unintentionally.

Enterprise Management 118

Enterprise Management Planning Cost per Lead Banner Ads 118

Digital B2B Marketing

JANUARY 10, 2012

Buying email marketing lists. It makes many think of the spam emails selling a database of millions of top executives. The challenge with buying email marketing lists is you don’t know if you are getting something worthwhile until it is too late and few marketers understand the email list market. This makes selling marketing lists, and email marketing lists in particular, fertile ground for scammers and many marketers have been burned by bad email lists.

Buy 110

Buy Email Marketing B2B Marketing Jigsaw 110

Digital B2B Marketing

JANUARY 5, 2012

Mark Schaefer posted an excellent article this morning: Your 2012 Marketing Plan: Tell Me What to Do. 2012 is the Year of More (credit to Mitch Joel ), but we are all overwhelmed by more. The opportunity for marketers is to enable less, in the face of the crushing volume of more. If you haven’t already, go read Mark’s post. I love the thought, but it isn’t that simple.

Amazon 110

Amazon Ideal Customer Profiles Paid Search Agency Social Networks 110