Fri.Oct 14, 2011

Digital B2B Marketing

Trending Sources

Does integrity make you a social media loser?

Chris Koch

In three plus years of tweeting, I’ve picked up what I perceive to be the general etiquette for engaging on Twitter. I’ve also done research asking B2B marketers how they engage and how they educate their employees and SMEs to engage. I’ve rolled all that up into an approach that I doubt constantly. I don’t seem to be alone. Lots of people seem to be having Twitter identity crises these days.

How Buyer Perceived Risks (BPR) Affects Buyer Behavior and Purchase Decisions

Tony Zambito

Image by IceSabre via Flickr The notion that perceived risks influences purchasing behavior has been around for quite some time.

What You Ought to Know About Inbound Marketing

Industrial Marketing Today

Confused about Inbound Marketing? Never heard of it? View this hilarious and entertaining video from HubSpot and it will tell you everything you ought to know about inbound marketing. Click here to view the embedded video. In the past I’ve written about manufacturers such as Indium Corporation and Miller Electric Manufacturing Co. and their success stories of inbound marketing with content.

B2B Marketing: Content Mills… …really?!

B2B Marketing Traction

I get that the blog abandonment rate is 95%! It’s haaarrrd to think of messages to Tweet! …And that you need content to improve search engine performance and attract visitors to your website. But what happens when those visitors actually read the content on your site? Definition of Mill.

5 Key Aspects of Accurate Marketing Automation System Software Pricing

Simplify your software evaluation process with this free Marketing Automation Systems software pricing guide! Don't let price confusion keep you from selecting the best Marketing Automation software for your organization's needs. Download your free guide today!

Does integrity make you a social media loser?

Chris Koch

In three plus years of tweeting, I’ve picked up what I perceive to be the general etiquette for engaging on Twitter. I’ve also done research asking B2B marketers how they engage and how they educate their employees and SMEs to engage. I’ve rolled all that up into an approach that I doubt constantly. I don’t seem to be alone. Lots of people seem to be having Twitter identity crises these days.

How to Get the Best from Inbound Marketing?

Tomorrow People

The key to successful inbound marketing strategy is to apply a methodology consistently. Keep the following issues in mind to ensure that you apply inbound marketing effectively to your business: Every new lead starts with listening. Your potential customers have a great deal to tell you. Are you listening out - or missing out on vital insight that could help grow your customer-base and your business? Your content should generate profile - not confusion.

Friday Wrap-Up: This Week in B2B Marketing Tips

Reachforce

7 Tips for Developing Your Webinar Strategy Personally, I’m a big fan of webinars. What’s not to love? Webinars are typically fairly simple to execute, available with low-cost production options for tight budgets, and deliver a wealth of repurposing opportunities. More on the last in another post. This post from

5 Creative Ways to Recycle Content

Hubspot

During a time when being eco-friendly and "going green" is the concern of many, how can marketers make sure they're also doing their part? Easy! R-E-C-Y-C-L-E. Recycle content , that is.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

Blog Guest Posting: It’s a Privilege Not a Birthright

Biznology

Image by atduskgreg via Flickr. What I am writing here is not a reaction to the great posts that Chris Abraham wrote recently here at Biznology: How to pitch a blogger and How NOT to pitch a blogger.

Selling Power TV with Bill Binch

Modern B2B Marketing

by Rick Siegfried Recently our Senior Vice President of Sales, Bill Binch, was interviewed by Gerhard Gschwandtner, Publisher of Selling Power, on Selling Power TV. Below you can check out all 3 clips, which encircle all that is B2B sales success. Sales Success with the Changing B2B Buyer.

Takeaways from BtoB's NetMarketing Breakfast in Boston

ViewPoint

It's great to be home after a very productive trip to the Northeast. PointClear sponsored the October 11, 2011 breakfast featuring speakers from Intertek Group, Deltek, Hitachi Data Systems and OppenheimerFunds, Inc. The Westin in Waltham did a great job and the setting was conducive to a lively event. Here are just a few notes I jotted down during the event: By the end of 2012, at least 25% of the content on websites will be video. Mobile will eclipse standard browsers by 2013.

What I Learned From Steve Jobs

ViewPoint

Visionary, entrepreneur and leader, Guy Kawasaki is Managing Director of Garage Technology Ventures , a founder of Alltop , and the author of Enchantment: The Art of Changing Hearts, Minds, and Actions. As a member of the early Apple Macintosh team, an Apple evangelist and an Apple Fellow, Guy worked closely with Steve Jobs and is uniquely qualified to share these business lessons learned from him.

Top 5 Tips for Creating Effective Forms

Hubspot

This blog article is an excerpt from our newest ebook, 25 Website Must-Haves for Driving Traffic, Leads & Sales. You can grab your free copy of the full ebook here. Forms are the key to a landing page. Without them, there is nothing for the visitor to do on that page.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

3 Ways to Get the Most Out of Inbound Press Releases

Hubspot

Press releases were originally designed as a tool to generate media coverage and attention. Now, in the days of inbound marketing , press releases have a totally different purpose.

4 Tips for Truly Memorable Product Announcements

Hubspot

Who doesn't like a good product announcement? Done well, announcements add color to an otherwise static month. They give us something to look forward to, and something to gossip about. They can also catapult a company to a larger stage.