Thu.Jul 20, 2017

How to Brief a Marketing Agency [SlideShare]

Tomorrow People

Getting the most from your marketing agency comes down to one thing: a strong campaign brief. Find out what you need to write an awesome agency brief in this SlideShare. Digital Marketing Agency Content Marketing

When and Why to Use Landing Pages

Modern B2B Marketing

Marketers have started to realize that most web pages have a major fault: They’re not designed to win customers. Mostly, they’re distracting, they’re overwhelming, and they’re bad at guiding prospects through the marketing funnel.

Trending Sources

How Long Should Your Videos Be? Ideal Lengths for Facebook, Instagram, Twitter, and YouTube [Infographic]

Hubspot

When a video pops up on your Facebook feed, what do you usually do first? My guess is that you take a peek at its length, ponder whether it's worth your time, and let that thought process influence whether or not you press play.

What Path is Your Sales Team On?

Akoonu

Most B2B Sales organizations concentrate on their Sales Process without mapping the process to how their buyers buy. Yet, how the Sales Process aligns—or doesn’t—to the Buyers Journey is essential to understanding the logistics, timing and needs involved in winning deals.

The Content Marketing Pyramid

The Ultimate Framework To Develop & Execute Your Content Marketing Strategy

More Trending

When It Comes To Customer Experience, More Is More

Modern Marketing

Customer experience is the perception the customer has of your brand. However that perception is shaped by many things other than the simple purchase transaction. Imagine a bakery. A customer experience is not purely shaped by the transaction of a customer buying a muffin.

How to Use the Power of Storytelling in B2B Ads

Act-On

Create greater impact in your B2B advertising with powerful storytelling strategies. B2B Marketing Content Marketing b2b ads b2b advertising b2b content marketing b2b storytelling storytelling content

The True Power of Contextual Marketing

B2B Marketing Insider

In marketing, the primary goal is to send the right message to the right people at the right time using the right channel. This is what “marketing context” is all about. According to the Harvard Business Review, the four Ps of traditional marketing (price, placement, promotion, and product) needs to be shaken up and. The post The True Power of Contextual Marketing appeared first on PureB2B. The post The True Power of Contextual Marketing appeared first on Marketing Insider Group.

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Can Marketing Content Have an Expiration Date?

Content Standard

A few months ago, it seemed every time I logged onto Netflix or Hulu, I found another announcement that a TV show—often dating back at least ten years—was set to come back.

Aging 13

Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.

Video Success Starts with a Strong Video Strategy

Vidyard

Most businesses are investing in video as a way to improve marketing and sales performance and deliver a better customer experience. Yet most companies are still taking a reactive approach to video production instead of a proactive approach to a video strategy.

The 10 Biggest SEO Myths & Misconceptions to Watch for

KoMarketing Associates

It’s no secret that there are many myths and misconceptions when it comes to search engine optimization. The first whisper starts with a Google announcement and it’s then passed into the ears of search marketers across the industry until, finally, it reaches the last player of the game. This could be your client asking a question about SEO best practices or your CMO looking for answers. It’s important to know the truths and falsehood of SEO.

CTR 12

Millennials are finally taking action in brand support

Biznology

Marketers and political leaders have been frustrated for years with the reluctance of millennials to actually follow up on their complaints and take real action on brand issues. As the first digital generation, their values and perceptions are quite different from previous generations.

Competitive Differentiation: A Playbook for Winning in a Congested Marketplace

Hinge Marketing

I talk with professional services clients every day, and I hear a lot of confusion and anxiety around the concept of differentiation. Top executives at firms small and large have heard that differentiating their business is important, but many don’t believe they have any competitive levers to pull that will make them stand out. Others have tried out some so-called differentiators in the past but saw no results. They quickly lost faith.

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The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

How Does a Brand Judge Your Pitch?

Hubspot

May’s talk on #modernwaystogrowanagency came from Dave Parkinson - a 26 year veteran of Nissan and digital - from IT Manager to EMEA Head of Digital. From managing a digital transformation to initiating the social media plan (and launching the Qashqai on the way) Dave knows the brand person’s world.

Improve your email marketing with automation [webinar]

Vertical Response

Email Automation, which VerticalResponse recently added to its powerful toolkit , increases the impact and reduces the costs of email marketing.

Tracking and Tweaking the Critical KPIs of Marketing Agency Performance

Hubspot

The importance of revenue attribution is just one of a number of factors that marketing agencies need to track in order to measure their performance.

Why CMOs Never Last and How to Set Up for Success

Type A Communications

July 20,2017 by Carla Johnson Read the full article. About Carla Johnson Carla Johnson is a world-renowned storyteller, an entertaining speaker, and a prolific author. Over the last two. read more. C-Suite Leadership Marketing Carla Johnson CMO Harvard Business Review Kim Whitler Type A Communications

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

Outbound vs. Inbound Marketing? What You Should Know

KEO Marketing

Every day, potential buyers see more than 5,000 advertisements and brand exposures. They watch television commercials, pass by billboards, look at banner ads, read branded blogs, receive email newsletters, and more. These inundated audiences cannot keep up with all the messages coming at them.

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Report: Customers Challenge Marketers to Deliver Omni-Channel Experiences

KoMarketing Associates

Marketers are connecting with their customers and prospects in multiple ways today, but is one method of contact more effective than others? The “Customer in Context” report from the CMO Council found that 47 percent of customers engage with businesses across several platforms, and 42 percent like to mix it up depending on where they are or what they want. About 58 percent say they turn to a company’s website when they want to engage, while 52 percent prefer email.

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What is a Complimentary Marketing Audit?

KEO Marketing

Have you ever had a marketing audit performed? An audit is a comprehensive, systematic analysis and evaluation of your marketing strategies. If your response is “not in a while” or “never,” it is time to schedule a complimentary marketing audit.

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Developer Advocacy: Why Brands Must Go Deeper Than Developer Evangelism

Influitive b2b

This is the third post in a developer relations and advocacy series. In my previous posts, I touched on the concept of developer advocacy—AKA turning developers into brand advocates. In this post, I’ll cover how developer advocates are different from developer evangelists, and where growing a community of advocates (and shifting the mindset of your.

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Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

Interactive Content: The Next Frontier for SEO

SnapApp

The role that content marketing plays in SEO has become more and more evident within the last five years. In order to be truly successful in SEO, you need a content marketing strategy in place. . But, not just any run-of-the-mill content marketing strategy will work. .