Mon.Jan 15, 2018

B2B Marketers Look to Further Align Sales and Marketing in 2018

KoMarketing Associates

B2B marketers continue to show an interest in account-based marketing (ABM), and they are looking forward to aligning sales and marketing to achieve their objectives in 2018. Ascend2 recently conducted the “Account-Based Marketing Strategy Report” to hone in on the growing trends among B2B marketers who utilize ABM. The research showed that for half of marketers (50 percent), the top goal in 2018 will be to align sales and marketing initiatives.

How to Manage Relationships with Your Customers Effectively

Marketing Insider Group

Last year Forbes wrote an article titled “Why Is Customer Relationship Management So Important?” ” It mirrored a question asked by many entrepreneurs who can sometimes get too tied up in the many details they have to consider and so fail to take that one into account until the negative impact is felt. The article goes […]. The post How to Manage Relationships with Your Customers Effectively appeared first on Marketing Insider Group. Marketing Strategy

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Visionary briefings: How to lead with exponential growth

Biznology

Lesson for leaders. As many technologies start exponential growth and combine with each other, your opportunities multiply. Here’s your briefings on how to use this to take the lead: the briefings below guide you in acquiring customers and markets from slower competitors. Do this repeatedly to make yourself an expert in using advances to make business gains. When do you want to make yourself the leader? Then how will you grow your leadership? Opportunities arrive frequently.

How To Manage Multiple Marketing Channels in Today’s Dynamic Landscape

Marketing Insider Group

Marketing managers have two ways to perceive the ever-increasing number of marketing channels available today. Chaos or opportunity. From video marketing and gamification to in-person events and blog content, not only are there more ways to reach customers, there are more channels that consumers are accustomed to and therefore are willing to engage with. More […]. The post How To Manage Multiple Marketing Channels in Today’s Dynamic Landscape appeared first on Marketing Insider Group.

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

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Sales Pipeline Radio, Episode 99: Q&A with Jen Spencer

Heinz Marketing

By Matt Heinz, President of Heinz Marketing. Late in 2015 we started producing a bi-weekly radio program called Sales Pipeline Radio , which runs live every other Thursday at 11:30 a.m. Pacific. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We’ve already featured some great guests and have a line up of awesome content and special guests into 2016.

Documentum – How to make it better – 2018 Blog Series

Technology Services Group

Based on feedback from multiple clients, TSG will be conducting a 2018 blog series on how to make Documentum better based on our 20+ years of client experience. Over the course of the next several weeks, we will be sharing best practices with both new posts as well as some of refreshed versions of our […]. Amazon Case Study Consumer Interface Portal Documentum Open Text

5 Top Tips for Getting Guest-Published

Leadspace

Content marketing just keeps getting harder. The more content out there, the harder it is to get noticed, the harder we try to produce better content, the greater the volume of attention-grabbing content increases, the harder it is to get noticed… You get the point. That’s why rather than focusing on quantity, it’s quality and placement that matter most.

Customer Experience Is A Team Sport

VisumCX

90% of B2B leaders believe that customer experience is key to their companies’ strategic priorities and 75% of those believe that importance will increase over the next two years according to a 2017 study published by Accenture.

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Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.

AI, Predictive Content, and the Customer Experience

Kapost

How often do you get coupons via email (and snail mail) based on your previous purchases? How many times do you find ads popping up on your screen based on. The post AI, Predictive Content, and the Customer Experience appeared first on Kapost Content Marketing Blog. Customer Experience

What’s the Difference Between a B2B Demand Generation and Lead Generation Strategy?

Overground

Many marketers often find it difficult to understand the difference between B2B Demand Generation and lead generation strategy. We break it down for you