Fri.Apr 28, 2017

Trending Sources

7 B2B Marketing Principles For CMOs and Directors

bizible

Time and resources are always lacking for big initiatives. Yet, this is common reality for B2B marketing leaders. What’s not lacking is data. But marketing organizations struggle with understanding how to use that data to make decisions.

35
35

3 Things Customers Expect from Your Videos for Customer Support

Vidyard

When’s the last time you actually read a “read-me” document or browsed a manual before using a product? For most of us, it’s rare.

SMS 40

When Is a Corporate Blog Not a Blog? Why I’m Calling It a Digital Publication

Content Standard

I was over the moon when I got the call: I was offered a job at Skyword as the managing editor of the Content Standard. After a solid year of job hunting and all its attendant woes, I was exactly where I wanted to be. My hard work had paid off. Until, of course, my husband burst my bubble.

Marketers: Are You Preparing to Take the Summer Off?

ViewPoint

An embolism is a blockage caused by one or more bubbles of air in the circulatory system. These bubbles can travel to your brain, heart, or lungs and cause a heart attack, stroke, or respiratory failure. Stopping or slowing down lead generation, qualification and nurturing programs creates what I call a “bubble-in-the-funnel.” It may not kill you, like an air embolism could, but it can be dangerous to the health of your company.

34
34

7 Inspiring B2B Marketing Campaigns

Must-See Examples of Marketing Success That You Can Replicate.

More Trending

9 Link Building Email Outreach Templates That Actually Work

Hubspot

Thanks for joining me here on the HubSpot Marketing Blog today. I wanted to take this opportunity to tell you all a few things you might not know about me.

Working Well With Distributed Teams

Akoonu

Are you on the same page as your remote colleagues? It can be challenging to execute consistent, aligned marketing across global teams, dispersed freelancers, agencies and employees working from home.

9
9

How to Check The Quality of Backlinks

B2B Marketing Insider

Search engines around the clock are watching the manipulation at the websites and sometimes hit with the penalty even the fairest sites. If this is happening, even Google webmasters can’t give the exact answer why.

11
11

10 Tips for Editing Your Own Content

Kapost

If writing is a big part of your work, editing your own content should be, too. Between grammar snafus, typos, and sentences that don’t jive, each element impacts how people perceive content quality and a brand.

7
7

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

5 Ways to Use Earned Media to Increase SEO

Act-On

Trust is one of the hardest things for marketers to earn. Even with a great product, a solid brand, and a group of loyal customers, businesses need much more in order to grow. They need sales forces comprising their most talented assets: influencers.

Why I told a client to quit blogging: finding your “One Thing”

Biznology

Here’s a question: what’s the ONE content marketing tactic that drives the majority of your revenue? Is it blogging? Webinars? Teaching small classes? Or is your answer, “Hmm, I’m not quite sure, but does it really matter?

6
6

Expert Interview Series: Jenay Sellers of Brandfolder on Digital Asset Management

Reachforce

Jenay Sellers runs Marketing at Brandfolder, a visual platform for storing, sharing and showcasing your brand assets. We recently asked Jenay for her insight on digital asset management. Here’s what she shared: Can you tell us about the mission behind Brandfolder?

2
2

Marketing Automation Rocks But Let’s Not Forget the Human Elements

Modern Marketing

Marketing automation has been a game changer in terms of the time, money, and human error savings. It’s allowed us to learn more, do more, react faster, and target more effectively.

3
3

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

How To Turn A Sleepy B2B Support Portal Into A Thriving Advocate Community

Influitive b2b

The role of B2B communities is shifting. In the past, they tended to devolve into quiet support portals (or, at worst, ghost towns). However, as customer engagement and retention become increasingly important in a subscription-based world, marketers and community managers are focusing on leveraging communities to impact these metrics instead. This focus on customer experience is.

2
2

Reaching Millennials With Social Media: A Healthcare Case Study

Fathom

Missed our webinar? Check it out now and learn how to engage millennials with a modern, comprehensive digital media plan. Millennials are coming of age and, accordingly, they are taking on the lion’s share of buying power in the United States.

1
1

Understanding The Difference Between a CRM and MAP

ActiveDEMAND

CRM and MAP : Similar on the Surface Only. There are some things in life that look or sound alike, but are quite different. To illustrate, consider crocodiles and alligators.

1
1

Top 5 Demand Generation Strategies

KEO Marketing

Demand generation is a critical part of the sales process. It is the first step in the sales cycle, so a shortage of qualified prospects will affect the entire process and negatively impact revenue.

1
1

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

This is the week that was in B2B: from CMO insights to smart farming

Earnest about B2B

This is The Week That Was in B2B: All the news you didn’t think you needed until now from the world of B2B marketing and beyond: CMO insight of the week. Do you want to be a super high-powered CMO for a leading tech brand like Intel?

1
1

Too Many Content Marketers Are Making This Metrics Mistake

Contently

The more time you spend on production, the higher the costs. That’s just basic economics. Marketers, however, seem to ignore this simple rule. According to a new Contently survey, 69 percent of senior marketers are not tracking metrics related to the speed and efficiency of content creation.

0
0

Capitol Hill’s Filter Bubble: Most Americans Believe Social Media Impacts Public Policy

Contently

Capitol Hill has been full of unprecedented news for months, but on March 20, something truly strange happened. As FBI Director James Comey and NSA Director Mike Rogers faced questions on the Trump administration’s ties to Russia, the hearing took an unexpected turn.

0
0

Survey: Brands Aren’t Ready to Commit to Native Publishing

Contently

Back in 2015, Facebook introduced Instant Articles. It was a seminal moment—or at least, it was supposed to be. After years of hot takes and hand-wringing, including from yours truly , what was once supposed to revolutionize digital content has instead been something of a dud.

0
0

7 B2B Marketing Strategies You Need to Know About

As B2B marketers, we know that our buyers' needs are ever-evolving, but it's not just our buyers that are changing.