Wed.Aug 03, 2011

Is Sentiment Making Brands Stupid?

Buzz Marketing for Technology

I loved the article by Nick Carr a few years ago that asked the question – Is Google Making us Stupid? Nick likened the use of Google and other tools as training us how to “power browse” and not really read effectively.

Brand 79

B2B social media: Highlights from new benchmarking research

The B2B Research Blog

B2B social media; is it a case of the Emperor’s New Clothes? The latest B2B Marketing Benchmark Report – based on a survey of 274 client side B2B marketers conducted by us here at Circle Research – finally seems to provide a definitive answer.

Trending Sources

Future of Buyer Personas is Social - Part 5 (6 Essentials To Embedding Into Your Organization)

Tony Zambito

Image by Cristiano Betta via Flickr. This is the fifth and final part of a series of reflective articles on the future of buyer personas in the social age. 

4 Tools for Measuring Your Online Influence

Modern Marketing

by Jesse Noyes | Tweet this In the online marketing world, you’re only as good as the content you create and the network you share it with. It’s no wonder that so many B2B and B2C brands have intensified their efforts to grow online influence and reach influencers through social media. Measuring online influence is a difficult task at best. For the most part, marketers have been constrained to piecemeal metrics like page views, followers and likes.

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

More Trending

6 Ways to Make Marketing Content Snackable


As both participants and observers of the 21 st century, we all know that time is becoming increasingly commoditized. 3:30pm rolls around and we’re lucky if we can spare the 80-second walk to the vending machine for Cheetos.

The Value of Qualitative Results in a Case Study


There are times when you have what seems to be an ideal case study: a happy, willing, and talkative customer; a prestigious company name; a story for an application or industry that you want to target.

People Still Buy from People, but How We Sell Needs to Change

Modern B2B Marketing

by Fergus Gloster Companies engaging in B2B marketing and sales are starting to recognize that the way people buy has changed dramatically over the years, with the continued development of Internet search and the emergence of B2B social media.


5 Best Practices for eCommerce Abandoned Cart Nurturing


Of all the buyer behaviors that can indicate a consumer’s position in the buying cycle , few are as obvious or compelling as an abandoned cart.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

Social Selling Gets a New Face

Sales Intelligence View

It was a busy month and I’m catching up on some announcements. After the announcement of our prize at Dreamforce , a major announcement with our partner SugarCRM , a new product release with some amazing enhancements, I had some other social projects to work on.

The 3-Pronged Approach to Keyword Research for Global Marketers


This is a guest post by Christian Arno, the founder of Lingo24, a translation agency providing professional translations and multilingual SEO. Launched in 2001, Lingo24 now has over 150 employees spanning three continents and clients in over sixty countries.

Alinean Builds on Momentum for a Strong Second Quarter 2011

The ROI Guy

Alinean today announced the addition of three new customers and four new strategic partners during the second quarter of 2011. Alinean has been selected to develop and power value-based marketing and sales tool campaigns for customers including Quest Software, Polycom and Finlistics. And our new partners, Tangence, The Vanella Group, Futurecurve and Rainier Group, help us broaden our customer reach and extend the services we are able to offer to our customers.

Google AdWords Makes Pay-Per-Call Even Easier


In an email to AdWords users on Friday, Google announced that "all non-clickable phone numbers displayed in AdWords ad text will be automatically converted into a Click-to-call number."


Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.

6 Tips to Reinvent your Next Meeting


Many of you will know how I hate meetings.not great meetings.just those which are a waste of everyone's time. Anyway, coming up later in August on The Engaging Brand podcast is a discussion on meetings with Al Pittampalli who is a meeting culture warrier! His new book is called Read This Before Our Next Meeting published by the Domino Project. ( As of today there is a free download on Amazon until 9 August! Ahead of our interview I asked for 6 tips to reinvent your meeting.

Why Marketers' A/B Testing Shouldn't Be Limited to Small Changes


Most people who do A/B testing do it modestly, testing only one variable at a time. They test headlines, images, button text, and other important page elements that are crucial to conversion. This makes sense.

A/B 0