Tue.Aug 02, 2011

Future of Buyer Personas is Social - Part 4 ( A New Role and Framework)

Tony Zambito

Image by Arenamontanus via Flickr. This is the fourth part of a series of reflective articles on the future of buyer personas. 

The Button Color A/B Test: Red Beats Green


Button color is one of the longest standing debates in the world of conversion and optimization. Everyone seems to have their favorite color. At different times in the last two years, I’ve heard green, pink, red, orange, and even light blue as THE ONE COLOR that works best.

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Fuel Marketing Success with 1:10:100


The quandary of bad data has flustered marketing professionals for decades. It’s pretty obvious that outdated customer information wastes time and resources as well as reduces opportunity creation and revenue, but it’s so hard to quantify rarely is action taken. Fear not, there is a way to change this paradigm… Based

How (not) to succeed in business social media without really trying

EMagine B2B Blog

I recently came across a post by Jay Baer that I think deserves the widest possible readership. Because, as he points out at the outset, social media has arrived at a crossroads …which he encapsulates as “Do we want to focus on the social, or focus on the media?” Jay’s theme is that too [.]. B2B Web Strategy Social Media

5 Key Aspects of Accurate Marketing Automation System Software Pricing

Simplify your software evaluation process with this free Marketing Automation Systems software pricing guide! Don't let price confusion keep you from selecting the best Marketing Automation software for your organization's needs. Download your free guide today!

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B2B Word on the Street: Selling

MLT Creative

This Week's B2B Word on the Street is: SELLING. In my opinion, the most riveting cinematic speech about the art of the sale is Alec Baldwin's fiery monologue in the movie "Glengarry Glen Ross." He takes a disgruntled group of real estate salesmen to school, and from "Put the coffee down!"

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A spicy approach to addressing complexity on your website

grow - Practical Marketing Solutions

By Robert Dempsey, Contributing {grow} Columnist. The information density of our world is creating a challenge for every indvidiual and business. We have not yet reached the Age of Filtering!

Act-On Buys Marketbright Assets

Customer Experience Matrix

Act-On Software announced last week that they had purchased the assets of Marketbright , a pioneering marketing automation vendor that has struggled in recent years. Marketbright’s problems have been obvious for months, so that they would vanish is not news. The interesting question is why Act-On made the purchase. I discussed this last Thursday with Act-On CEO Raghu Raghaven.

Survey: More Than Half of Marketers Responsible for Revenue Goals

Modern Marketing

by Jesse Noyes | Tweet this Calls for a revenue revolution in the marketing world appear to be gaining ground, according to new survey conducted by DemandGen Report and Eloqua. Nearly 53% of respondents said that their marketing departments were responsible for meeting a revenue goal. That figure shows that more marketing departments are moving away from fuzzy measurements towards accounting for their impact on revenue growth.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

How to Search Engine Optimize a Blog [Infographic]


Blogging is a powerful inbound marketing tool not just because it helps you educate prospective customers. Blogging also provides search engines with fuel they love: fresh and original content.


Remove the Barriers to Strategic Planning in B2B Marketing

Digital B2B Marketing

As B2B marketers enter the 2012 strategic planning season and begin shaping executional plans, it is important that we get it right. The goal is to create a strategy that survives the full year (and beyond) and gives you a framework for more tactical planning, execution and optimization. Today, many companies have replaced strategic planning [.]. Business Strategy B2B marketing Marketing Challenges Strategic Planning strategy

When (And When Not) to Automate Your Social Media Updates


This is a guest post by Nikki Peters, community manager of MarketMeSuite. MarketMeSuite now has thousands of users and a fast-growing global customer base of small businesses and consultants.

The Only Sales Application Recognized in the 2011 Gartner Magic Quadrant

Sales Intelligence View

We are excited that we were included for the second year running to the Gartner Research Magic Quadrant for Social CRM. InsideView is the only company in the Magic Quadrant specifically addressing the sales processes, intelligent monitoring, outreach and collaboration for sales professionals.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

Why Content is Still King in Higher Education Marketing


Prospective students today use the Internet, plain and simple. They are part of the digital generation, brought up with computers, smart phones and other digital devices.

Putting the “Fun” into the Fundamentals of Social Media Monitoring

Modern B2B Marketing

by Rick Siegfried NEWS FLASH: B2B marketers must learn to leverage social media. Yeah, we know. Sometimes it seems like all you hear about is how important it is to integrate social media into your marketing processes, but do you honestly know why you should do it?

How Awesome a Marketer Are You? [Marketing Quiz]


You might disagree with me on this one, but I believe that labeling things can help us gain awareness of the world around us. It's only after we've placed something within a framework that we can seek to "think outside the box."


Hotmail Adopts HTML5 Video


Hotmail quietly released the implementation of HTML5 video capabilities into their email web client, making big news in the email and video marketing community last week. Hotmail is the first larger web- based email client to offer support for HTML5 video email, … Continue reading → The post Hotmail Adopts HTML5 Video appeared first on Fathom. Email Marketing Usability Video Email hotmail video hotmail video html5 html5 html5 video html5 video hotmail video in email

7 Inspiring B2B Marketing Campaigns

Must-See Examples of Marketing Success That You Can Replicate.

4 Easy Fixes for Customer Relationships That Turn Sour


You never want a good customer relationship to go bad, but sometimes things can get a little rocky. Here are four top reasons customer relationships turn sour and some tips on how to win those customers back. Reason 1: They are mad at you.