Sat.Jan 28, 2012 - Fri.Feb 03, 2012

Customer Experience Matrix

New Marketing Automation Report: Venture Funding is Key to Success

Customer Experience Matrix

I released the 2012 edition of our B2B Marketing Automation Vendor Selection Tool (VEST) report today, an event that deserves more hoopla that I’ve given it. The VEST provides by far the most detailed, objective information available on industry vendors.

Boost Demand Generation Using Target Ready Buyer Models

Tony Zambito

©All rights reserved by Kenny Madden. Recently, I published two articles related to 5 ways buyer behaviors are affecting B2B sales , and 5 ways they are affecting B2B marketing.

Trending Sources

Predictive Buyer Modeling Is Changing the Future of B2B

Tony Zambito

Image via Wikipedia. I would not be surprised today if a group of B2B executives said they were using fortune tellers to peer into a crystal ball to make predictions about the future. The fast pace of change makes the crystal ball of how buyers will behave in the future enveloped in a hazy fog.

4 Ways B2B Marketers Can Benefit from Pinterest

B2B Marketing Traction

Like many of you I’m enamored with Pinterest , but I can’t help but ask, “Can Pinterest benefit B2B Marketers?” ” Pinterest is a social media site that allows members to create boards for images that they like.

Increase Marketing ROI 10X and Prove It

See how a marketing team demonstrated 10X ROI and increased sales by 35% with marketing automation.

How B2B brands approach Twitter

The B2B Research Blog

Social media has become a bit of an obsession for me. Not so much as a participant, but as an observer. I’m the technology equivalent of a bird watcher. I’ve been observing B2B marketers in their natural habitat. Noting their behaviours. Sketching and documenting the different species I see. I call them ‘Twitologies’ and I’d like to share an outline of them here.

LinkedIn 277% More Effective for Lead Generation Than Facebook & Twitter [New Data]

Hubspot

Social media can be a huge contributor to a company's lead generation efforts in both B2B and B2C. But how efficient are the various different social channels in directly driving leads?

How Not to Manage Email Unsubscribes [4 Awful Examples]

Digital B2B Marketing

Unsubscribing should be easy! Let’s face it, email is convenient, but sometimes email marketing sucks. Today’s business buyers are flooded with email they do not want and it seems cannot get rid of. The problem is, publishers and marketers rely heavily on email.

Is Your Business Ready for Marketing?

Digital B2B Marketing

Businesses turn to marketing to drive revenue, but are you really ready? Before investing in marketing you must ensure other key areas of your business are ready first. Your Product or Service. If your offering isn’t ready for the market, your marketing will not solve your problems.

2017 CMO Survey

The 2017 CMO Survey can provide you with the latest insights into marketplace dynamics, spending, and trends.

4 Steps for Making Demand Generation More Social

Modern Marketing

by Rob Bois | Tweet this Pick up any sales or marketing trade pub, and you’re likely to see that 2011 was the year of social. While B2B companies have jumped on the bandwagon, demand generation marketers often struggle to find its value.

The Danger of Automatic Feeds in Social Media

The Effective Marketer

Note: This is a guest post by Brad Shorr is Director of Content & Social Media for Straight North. See Brad’s bio at the end of the article. Participating in social media is time consuming, so it’s only natural that people look for shortcuts. However, some shortcuts become disastrous detours, and this is often what happens when a company relies on automation for significant portions of its social updating. Automatic feeds come in two flavors.

My February Challenge: 10 Tweets a Day

B2B Memes

It’s somewhat sad, I suppose, that my only effective mode of self-improvement is to set arbitrary goals. But it works. Last November, I challenged myself to write a blog post a day. I am happy to say I met my goal. Although I subsequently fell off the wagon in December (8 posts) and January (5 posts), it still feels like a significant achievement. This month, I’m setting my sights on Twitter.

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10 Fast Facts About Facebook

Modern Marketing

by Jesse Noyes | Tweet this We all knew the day was coming. Now it’s here. Today, Facebook filed its intention to be traded on the public markets in an IPO that could value it at $100 billion. Being the resident financial document nerd, I’ve pored through the filing to pull some fascinating Facebook facts. Here they are in all their glory. Oh, and you can read the filing yourself here. Everyday We’re Facebookin’. We knew Facebook had a lot of users.

Best Quora Guides and Insights of 2011

Webbiquity

Is Quora still a significant social media destination? When the service was first launched, I was (like many others) flooded with notifications of new followers and invitations to follow back, to the point of annoyance.

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

7 Trends From The Focus Technology Marketing Handbook

Marketing Insider Group

I started the B2B Marketing Insider blog to share marketing tips and tricks and my view of the marketing landscape from my perspective – someone who’s living and breathing this stuff every day.

12 (of the) Best WordPress Guides and Plugin Reviews of 2011

Webbiquity

WordPress is not only the most popular blogging platform , but is increasingly becoming a leading website content management system (CMS) as well. Cost and ease of use are certainly factors, but one of the important reasons is its extensibility through plugins.

B2B Professionals: Are You Getting the Most Out of Your Networking?

Marketri

When professional services firms are looking to increase awareness in their community, professionals often seek out associations to join. Sounds like a solid recommendation, but are you reaching the goals you set out to achieve by joining these groups?

Are You a Content Curator? 5 Great Tools for Content Curation and Sharing

Marketri

Like me, you may be a “content curator” and not even know it. Lately, I have noticed a number of articles and blog posts with headlines referencing the concept of content curation. I have to admit, before reading these posts, I wasn’t quite sure what exactly it was.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

Align Industrial Websites with Sales Process

Industrial Marketing Today

If you want your industrial website to generate qualified leads and drive sales (Who doesn’t?), make sure the site is aligned with your sales process. Without this critical link, your newly redesigned industrial website may be nothing more than eye candy that does very little for your sales. In my daily conversations with manufacturing and industrial companies, I find the mindset is still very much centered on marketing the old way.

The Ultimate Guide to Mastering Pinterest for Marketing

Hubspot

Over the past few months, you may have heard some chatter about a brand new social network called Pinterest. Not surprising. According to Compete , unique visitors to Pinterest.com increased by 429% from September to December 2011 , and the social network already boasts a user base of 3.3 million.

7 Examples of Brands That Pop on Pinterest

Hubspot

I’m sitting here next to an empty pan of mini red velvet donuts, and all I want to do is find another recipe to bake this weekend. No, my first stop won’t be the Food Network, Gourmet, or Cooking Light.

5 Marketing Things to Stop Doing and 5 to Start

B2B Marketing Traction

When it comes to your marketing, sometimes it’s important to stop doing what you’ve been doing. And start some new things. In the book Good to Great , Jim Collins says that great leaders are disciplined – they not only have a to-do list, but they also have a stop-doing list.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

‘The Truth about Leads’ Is Just That

Paul Gillin

I spent 15 months as a sales manager, which was just long enough to learn how little aptitude I had for the job. The experience did give me an appreciation for the difficulty of selling, though.

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5 Things I Learned from Self-Publishing

B2B Memes

If nothing else, self-publishing is a learning experience. You learn not just about the process, but yourself. It’s not for everyone, certainly, but don’t count yourself out as a self-publisher until you give it some serious thought.

How to Increase Your Clickthroughs on Twitter

Tomorrow People

The infographic is from Dan Zarrella, the Social Media Scientist giving you an insight on increasing your clickthroughs on Twitter based on: Length of the tweet. Where's the link? Frequency of tweets. Keywords used. Thank you, Dan Zarrella. Amazing post, yet again

What Were the Biggest B2B Marketing Disruptions of 2011?

Modern Marketing

by Jesse Noyes | Tweet this We’re already a through the first month of 2012. What better time to take a moment to ask, “What were the biggest B2B marketing disruptions of last year?” ” It was a crazy year, full of ups and down, and big changes. We recently highlighted the history of the biggest B2B marketing disruptions. But we wanted to narrow down the field. So we asked 6 experts to sound off on what they thought the biggest B2B marketing disruptions of 2011.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

Measure Your Social Media ROI with Google Analytics Part 2: Advanced Segments

EMagine B2B Blog

In our first post of the Social Media ROI series, we looked at campaign tagging, and how we can measure campaign performance, compare campaigns or social mediums, and even group campaigns together. This week, we’ll look at another way to measure Social Media ROI with Google Analytics – Advanced Segments. Advanced Segments Advanced segments allow [.]. B2B Web Strategy Google Analytics

Chart: How Many Streaming Videos Do We Watch?

Modern Marketing

by Egan Cheung | Tweet this How much streaming video do we watch? Lots. I compiled some of Nielsen’s reports from October 2009 to December 2011 and plotted a time-lapse bubble chart for 5 of the consistent top-10 sites.

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9 Elements for a Successful Marketing Program Mix

Modern B2B Marketing

by Maria Pergolino Demand Generation Managers are responsible for finding and executing the program mix that is going to drive revenue for their organization.

People Insights: It’s Like Ancestry.com for B2B Sales

Sales Intelligence View

Selling to people has not changed dramatically over the past hundred years. You have a product or service, identify a pool of prospects and then discover how many of them you can help. Sure thats over simplified but when it bols down, those are some of the key components. What has changed a great dea over the past few years is not so much the overall process but the details of how to sell to people.

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

Google’s new privacy policy is definitely good for Google

Biznology

Image via CrunchBase. Many of you probably got an e-mail last week from Google announcing its new privacy policy. Every site has a privacy policy, and as a marketer, I understand the need to make some use of the information.

How to Distinguish Between PPC Pros and PPC Posers

Hubspot

Hiring a paid search manager is easy. Hiring a great paid search manager is not. First, let's briefly review this specialty. Paid search managers, of which I am one, are notorious for living in their heads. They are some of the oddest people I have ever met.

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How to Choose and Work with Strategic Accounts

Sales Intelligence View

There are two types of accounts, regular and strategic. Both are important and need to be given the time and resources to be successful but strategic accounts has a larger impact on the company and will get some extra attention. The important thing to remember and be disciplined about is that NOT every account is a strategic account.

What in the Heck Is Going on With Privacy at Google

Hubspot

The web has lit up about Google's updated privacy policy, and (shockingly) not all the feedback is super positive. Privacy on the internet has been a hot topic these days, especially considering Facebook's ever-changing levels of users' control over their information.

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.