Top B2B Marketing Zone Test Deliverability Content for Week of Jan 07

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Sat.Jan 07, 2012 - Fri.Jan 13, 2012

Customer Experience Matrix

What Really Creates Marketing Automation Success: Data from Gleanster

Customer Experience Matrix

JANUARY 7, 2012

Research firm Gleanster released its free “Gleansight” report on marketing automation late last month. I was principal author for much of the document and drafted the survey questions, although I didn’t write the individual vendor profiles or administer the survey. (I’ll also share in the revenues, which come when vendors pay for the names of people who download the report.

Marketing Automation Services

Marketing Automation Services Marketing Automation Automation Work Management

Genoo Adds SEO To Web Site Management and Marketing Automation

Customer Experience Matrix

JANUARY 10, 2012

I had an earful last week from Genoo president Kim Albee, who told me that I’ve misclassified her target customers as “micro businesses” (under $5 million revenue) for the past two years. She tells me nearly all of her clients are larger than that. I’ve revised my big list of demand generation vendors to reflect this. The main cause of my misunderstanding was Genoo’s starting price of $199 per month, which is below any small or mid-size business system.

Marketing Automation Services

Marketing Automation Services Enterprise Management Marketing Management Marketing Automation

Webinars

Sales & Marketing Alignment: How to Synergize for Success

How to Leverage Behavioral Science Insights for Direct Mail Success

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Sat.Jan 07, 2012 - Fri.Jan 13, 2012

Customer Experience Matrix

What Really Creates Marketing Automation Success: Data from Gleanster

Genoo Adds SEO To Web Site Management and Marketing Automation

Webinars

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