Fabulicious Workbook Helps Assess CRM Integration Features of Marketing Automation Systems
Customer Experience Matrix
NOVEMBER 30, 2011
CRM integration is a fundamental feature of marketing automation. Pretty much every system can send leads to Salesforce.com , but capabilities vary significantly once you start looking for more. Sadly, most marketers pay little attention to these nuances until they've already selected a product. Then they learn they hard way what they should have asked.
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