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The CMO’s Guide to AI for Visuals

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Cortex unlocks the full power of the world’s best brands by using AI to discover what inspires consumers to action

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Social Media Marketing Statistics You Need to Know in 2020

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Statistics show trends without which it is impossible to achieve success in any social or marketing campaign

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How Content and SEO Teams Should Work Together

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As a business owner, you know the importance of creating teams to divy up the work around your store. As you grow, optimizing SEO will become more work than just one team can handle, and anyone that has separate SEO and content teams will tell you that they definitely have their hands full

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Quick Data No. 7: Dove and Competitors

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Pages. Dove, kiehls, stilacosmetics, sephora, maccosmetics, moltonbrown, elfcosmetics, ultabeauty. Posts. Interactions. 130227604. Audience. Young women ages 18-35 who buy skincare and beauty products. Time Period. 1 year, August 2019- August 2020.

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How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

Quick Data No. 6 : Men's Fashion Subscription Boxes

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Pages. gentlemansbox, formasupplyco, menloclub, bombfell, sprezzabox, threadbeast, lootwear, trendy_butler, frankandoak, thethreadlab. Posts. Interactions. 468073. Audience. Young men ages 18-35 who want to be fashionable but need the direction and influence of a subscription box. Time Period.

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Top 5 Social Media Platforms To Use To Become A Powerful Influencer

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Top 5 Social Media Platforms to Use to Become a Powerful Influencer. Insider Digital Storytelling tools future of storytelling Video Storytelling Tools Leaders

Quick Data No. 5: Vans, Champion, and Nike

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Welcome to another quick-data article! This is the series where we show you specific insights and data about your brand and its competition. We will show you what content effectively g. ranular insights into your content. We aim to show you how you can improve your marketing content and direction for your brand. Below are the specifications of the three sports-brands we will dissect in this cohort.

8 Instagram Marketing Tips to Help Grow Your Brand

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With more than 800 million active users monthly, Instagram has grown in leaps and bounds since its creation and has become one of the best platform for videos and photos sharing. This has also made this platform a hotspot for brands to market their products

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Data Science: a Key to More Effective Content Marketing?

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Your company might not have data scientists on the payroll at the moment. And it might be doing totally fine: content is being created and published, driving reads, likes, comments, and shares. But let me as you a few questions. Artificial Intelligence Blog Augmented Reality Business Implementation of Content Intelligence Content Intelligence Tech Content Intelligence Content Intelligence Tools Big Data A Guide To Brand Experience Brand Strategy

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Quick Data No. 3: Travel Influencers Pre-Covid vs During Covid

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Specs of these Clusters: Insider Digital Storytelling tools future of storytelling Video Storytelling Tools Social Engagement Leaders

Quick-Data No. 3: Women's Fashion -Modern Brands

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Specs of these Clusters: Insider Digital Storytelling tools future of storytelling Video Storytelling Tools Storytelling Tools and Techniques Graphics Photos and Storytelling Storytelling Machines Content Intelligence Social Engagement Leaders Emotional Marketing

Content Marketing For Your Brand: Everything You Should Know To Succeed

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Insider Digital Storytelling tools future of storytelling Video Storytelling Tools Virtual Reality Leaders

Quick Data: NBA Teams

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Specs of these Clusters: Artificial Intelligence Digital Storytelling tools Video Storytelling Tools Customer Implementation Machine Learning Leaders

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

How to Market in a Crisis: Finding Patterns in Travel Influencers’ Content

Cortex

From the surface, being a travel influencer (literally) looks like the best job in the world. After all, they get to see incredible sights and stay in luxurious hotels and take eye-catching photos of their experiences. Instagram is the go-to platform for influencers because it gives them a chance to not only add flair and filters to the pictures but to also showcase their visuals to billions of users. A Guide To Brand Experience Brand Strategy

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Why Email Marketing Enhances Brand Experience And How You Can Maximize It

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Think of your favorite clothing line—what do you like the most about it? Is it the material? The design concept of every collection? How about the cost or the ease of shopping online? Whatever feelings or memories are evoked by your favorite brand, that is called your brand experience

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4 Types of Copywriting for Branding and Marketing Copywriting

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Copywriting – it’s a used and often misused term. So, let’s clear that right up. Customer Journey Emotional Marketing Brand Strategy

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Quick-Data: Modern Women's Fashion Subscription Brands

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Specs of these Clusters: Posts: 3.5k. Interactions: 2.5 million. Audience: 2.7 million. Platform: Instagram. Time Period : 1 year, from April 2019 to 2020. Brands: diandco, letote, elizabethandclarke, vivrelle, gwynniebee, justfabonline, stitchfix, dailylook, frankandoak, and trunkclub. The Audience: Chic modern woman on the go and age 18-40. These brands are aimed at a woman who values fashion but also is on the go and may need trend or style help. So lets see the data.

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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

7 Essential Strategies to Use When Marketing to Generation Z

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Generation Z is a force to be reckoned with, next to the Millennials. Those born between 2006 and 2010 are now coming of age and has an annual spend of around 44 billion USD. The youngest generation is also projected to account for 40% of all consumers in the US when 2020 comes.

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How to Make Your Content Intelligence Application 10x Better

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There is no need to generalize: just as your company is more than just a company, your customers are more than just customers. They are individual people that live and breathe in this world. Use the experience of transforming your content intelligence application to rekindle the flame with both your customers and your co-workers. You’re in this together and you can bond over the fact that everything is transforming in this digital age.

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How to Improve Customer Experience: 7 Things You Need to Know

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If you want to stay ahead of your competitors, then you need to deliver a solid customer experience. The reason is simple. Customers are the bedrock of any business. If you fail to satisfy them, you’re potentially putting the success of your business in jeopardy

How Print Can Take Your Branding to the Next Level

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When my special needs son and I started a small guitar shop a few years ago, we had no clue how to run a business, let alone build a brand. My son has severe autism, but he likes music and working with tools, so guitar repair seemed like a good fit. I’d been playing and tinkering since I was a teenager, and there were plenty of instruments around our house

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How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.

Micro and Macro Visual Trends of Fenty Beauty

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Fenty Beauty is insanely successful and popular for many reasons. It’s founder and the face of Fenty is the singer Rihanna. The product is high quality and affordable. The cosmetic line is unique in its inclusiveness with 40+ shades for every product. The brand is widely known among the beauty industry as providing quality cosmetics for every shade and focusing their campaigns on the beauty of underrepresented women in culture.

Creating Engaging Content For Sports Team's Social Media

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One epic move can change up the dynamic of any sports game, and if it takes place during the final game in a championship series, it should be a no-brainer to capture that visual of a big three court shot, impressive defensive blocking and/or the star player being handed the trophy. By having a collection of these, they can be used as a dataset for content creators and social media managers to keep fans ready and engaged. The same is true for marketers.

6 Simple Things You Can Do To Have A Superior Blog Presence

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Artificial Intelligence is still in its infancy. Can you imagine that? It is no longer science fiction. With self-driving cars and other expert systems making their debut, we are beginning to sort through incomprehensible amounts of data using artificial neural networks. But, to what end? What is your brand here to do? Blog Business Implementation of Content Intelligence

Advantages of Machine Learning and AI Chatbot

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Chatbots are raging in the communication channels of the market industry. They have replaced the old age calling system where sales representatives have to call the customers, and customers would most probably ignore the calls and put it on to not disturb registration. It, of course, bridges the gap between customers and marketers. Stock Photography Deep Learning Big Data Mindshare Market Share A Guide To Brand Experience Customer Journey Leaders Emotional Marketing Brand Strategy

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Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

5 Ways to Optimize Your Blogging Content

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Start with and focus on 1-2 long tail keywords. Reproducing regular and relevant blog posts gives you opportunities keeps people engaged and on your website longer, and to target a large number of long-tail keywords. Long-tail keywords are still important to search engine optimization. By integrating long-tail keywords you maximize your organic traffic and search ranking. Keyword research is definitely the first steps you should take to develop a blog strategy for Search Engine Optimization.

4 Rookie Mistakes Storytelling Machines Make

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If you’re at all familiar with Joseph Campbell’s take on myths and folktales, it might interest you to learn that the deepest function of stories is to present configurations of the human psyche. The degree to which you understand the story is the degree to which you understand yourself. Unlike computers, humans are not logical machines. When the elements of a story appear uncertain, we have a tendency to contribute the explanation ourselves.

Are You Losing Followers Due to Bad Photo Content?

Cortex

Whether you are using Facebook, Pinterest, Instagram, Snapchat or Twitter, the way you communicate with people on each platform is totally different. Most people are more attracted to visual content , and others prefer text. Content Intelligence Tech Visual Content Intelligence

8 Ways You Can Start Planning Your Next Experiential Marketing Campaign Right Now

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Planning an experiential marketing campaign requires multiple levels of collaboration, effective communication, and creative thinking. Generally, this type of marketing event involves a certain amount of face-to-face interaction and, before that, a multitude of moving pieces. But what happens when you encounter a roadblock to that? Perhaps you had an event planned, and something went awry, or you had been hoping to attend a conference, but it's been canceled. What are you supposed to do now?

Why Start With Marketing & Sales Alignment

Speaker: Molly Rigatti, Marketing Strategist at SmartBug Media

Before you plan your next sales kickoff or bottom of the funnel marketing campaign or any effort where sales and marketing are both on the hook for performance, you need to check in on your teams. Sales and marketing both oversee a very important part of the pipeline and revenue process for your organization. But that doesn’t mean they should function in silos. When building up your sales enablement program, think about the three “P”s—practicality, productivity, and profit—when defining responsibilities and facilitating communication between your teams.

3 Easy Steps to Finding Patterns in Your Big Data

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Data has become a priority for all types of businesses. Thanks to Artificial Intelligence (AI), companies are now able to capture and analyze their customers on a daily basis. Customer data is a focus area and customer’s behavior can also be captured and analyze by companies. Content Intelligence Tech Big Data