Cortex

4 Rookie Mistakes Storytelling Machines Make

Cortex

If you’re at all familiar with Joseph Campbell’s take on myths and folktales, it might interest you to learn that the deepest function of stories is to present configurations of the human psyche. The degree to which you understand the story is the degree to which you understand yourself.

6 Simple Things You Can Do To Have A Superior Blog Presence

Cortex

Artificial Intelligence is still in its infancy. Can you imagine that? It is no longer science fiction. With self-driving cars and other expert systems making their debut, we are beginning to sort through incomprehensible amounts of data using artificial neural networks. But, to what end?

The Key to Creating GIFs That Explode Your Content

Cortex

I’ll just get this out of the way quickly- according to the creator of the GIF, it’s pronounced with a soft g (like jiffy) not a hard g (like great). GIF Business Implementation of Content Intelligence

3 Ways Artificial Intelligence Is Changing Content Intelligence

Cortex

Let's face it- marketing can be overwhelming. What draws someone to something? In the digital world, there is an immense amount of data that human beings can’t even hope to sort through. Artificial Intelligence Content Intelligence Tech

Why Conversational AI Is Key to Customer Service in the Customer Experience Era

In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica whitepaper to learn how important conversational AI is to your CX strategy.

5 Ways to Optimize Your Blogging Content

Cortex

Start with and focus on 1-2 long tail keywords. Reproducing regular and relevant blog posts gives you opportunities keeps people engaged and on your website longer, and to target a large number of long-tail keywords. Long-tail keywords are still important to search engine optimization.

How to Jumpstart Your Content and Achieve Your AI Goals

Cortex

When you think of Artificial Intelligence, you may think of far fetched things like robots, self driving cars, and technology that only exist in science fiction movies.

From Best to Worst: Content Intelligence Tools You Need to Know About

Cortex

Its 2019, and things are changing. We need to learn to make informed decisions quickly. In the next thousand words or so, you'll be introduced to several different content intelligence tools that are available to start using today.

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Why Visual Content is So Important

Cortex

Our world continuously has become more visual. With more than 3 billion images shared per day, online companies are doing their best to create relevant visual content to attract a broader audience.

Are You Losing Followers Due to Bad Photo Content?

Cortex

Whether you are using Facebook, Pinterest, Instagram, Snapchat or Twitter, the way you communicate with people on each platform is totally different. Most people are more attracted to visual content , and others prefer text. Content Intelligence Tech Visual Content Intelligence

The Path to Journey Management

Speaker: Kerry Bodine and Lindsay Sykes

The practice of journey mapping has reached fever pitch. But your mapping efforts are only effective if the resulting maps help you drive organization change — and then measure the results of your efforts. Join Intouch Insight and Kerry Bodine, CX expert and co-author of Outside In: The Power of Putting Customers at the Center of Your Business, as she shares Bodine & Co.’s latest research on this topic.

When Machine Learning is Working: How to Make the Most of Your Data

Cortex

Something you are probably used to hearing in the business world is the idea of big data analytics and how important it is. Sure - you have analysts and data scientists who can work with your data and package it into conclusions that are relevant to your business.

6 Tips and Applications to Help Skyrocket Your Content's Design

Cortex

User’s engagement has a significant impact on search engine rankings. The more relevant and appealing your designs are, the more engagement on your platform. Like commercials on television, users are bombarded with thousands of content every time they are online.

Low Social Engagement? Here's How to Fix It

Cortex

Has your company had difficulty capturing your users’ attention on social media? Perhaps you’ve tried a number of different approaches to content marketing, but you are still not getting the level of social engagement you want.

How to Use Getty Images Like a Boss

Cortex

In a world that is flooded with advertisements, the content you choose to show your audience is becoming increasingly important. Using high quality images that tell a story to your users is essential to capture their attention.

How to Level Up Your Marketing Strategy with Video

Building brand awareness and acquiring customers is never easy, but how can you improve your marketing strategy with limited resources? Vidyard has you covered with their 3-in-1 guide on how to use video across your marketing efforts without breaking the bank.

The Ins and Outs of Deep Learning

Cortex

Deep learning is a branch of Artificial Intelligence (AI) that offers innovative applications in many areas of technology. Algorithms driven by deep learning are being used to recognize speech, predict earthquakes, identify images, detect cancer, and make predictions.

Think You Know How To Integrate Software Into Your Content?

Cortex

It’s possible that your e-mails to customers are ending up in their spam folder. Don’t like the sound of that? Consider integrating your marketing platforms, so that things are done the right way. Storytelling Software Business Implementation of Content Intelligence

Is Big Data Effecting Your Content?

Cortex

Today, marketers are excited about big data and new analytics tools because of the huge potential that data can offer. Analyzing large-scale data is now an important part of a company’s growth. It’s fundamental to understand how structured or unstructured your data can be.

Best Instagram Content For Cosmetics Brands - 2018 Report

Cortex

When it comes to marketing lifestyle brands on Instagram beauty brands are the gold standard. Not only are they some of the most followed and active brands on the platform, but they have also successfully leveraged visual storytelling into a powerful growth loop that builds both their brand and customer base. Content Marketing Research & Insights brand storytelling Visual Content Intelligence

6 Steps to Building Predictable Lead Flow and Revenue

Achieving predictable lead flow and revenue depends on monitoring sales history and developing a robust, flexible lead development process. Download this eBook for 6 clear steps you can take to build that process today.

3 Easy Steps to Finding Patterns in Your Big Data

Cortex

Data has become a priority for all types of businesses. Thanks to Artificial Intelligence (AI), companies are now able to capture and analyze their customers on a daily basis. Customer data is a focus area and customer’s behavior can also be captured and analyze by companies.

Deep Learning and the Key to Content Intelligence

Cortex

Whether you realize it or not, deep learning is becoming increasingly important in business. From self driving cars, to more common subjects like personalized entertainment on Netflix , deep learning and Artificial Intelligence are all around you.

The Complete Marketer's Guide to Digital Storytelling

Cortex

It’s a Storytellers’ World, and Were Just Living in It: Why Digital Storytelling is Functional Storytelling.

How to Captivate An Audience Through Social Media

Cortex

Framing the Issue: Social media is all about the content that is put out. With multiple social media platforms and thousands of pieces of content out there, the issue of capturing the attention of your audience is centered around not getting lost in the sea of content available to people.

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

The Power Of Endorphins: Using Funny Visual Storytelling For Marketing

Cortex

If the only thing you know about endorphins is what Elle Woods taught you in Legally Blonde , don't worry, you aren't alone. visual storytelling Photo Storytelling Storytelling Tools and Techniques

Why Pop Up Books Are the Original VR

Cortex

If we take a closer look at technology, we see that there are possibilities of the world growing into a mostly automated world. A sometimes-forgotten technology and art is pop-up books. This forgotten credit is a shame, especially when considering that pop-up books the original Virtual Reality.

Weaving Your Story Together: 6 Ways You Can Use Hyperlinking For Storytelling

Cortex

One of the benefits to telling a story through digital media is its ability to allow a storyteller to weave it together from multiple medias.

A Thousand Features In A Single Image

Cortex

How the visual elements of an image can help or hinder audience engagement. Storytelling Tools and Techniques Graphics

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

5 Critical Signs It’s Time to Revamp Your Content Marketing Strategy

Marketing Insider Group

If you’re like most businesses, it took you a long time—and a lot of hard work to knock out a successful content marketing strategy. Just thinking about revamping it is a challenge. But it’s a must if you want your strategy to succeed.

The Importance of Industrial Email Marketing for Targeting Engineers

Industrial Marketing Today

Industrial email marketing is and should be an important component of your content marketing strategy when targeting engineers and technical professionals. I’m sure you’ve heard or read about email marketing being replaced by social media.

How Voice-Activated Tech Will Change Content Marketing

Marketing Insider Group

Once nothing more than an entertaining novelty, voice-activated technology is now big business and is fast becoming part of everyday life for many people. There are now almost 120 million smart speaker devices in US homes – a growth of 78% in just one year. The use of mobile devices has also grown.

How to Write a Content Marketing Plan that Quadruples Your Leads

Marketing Insider Group

Every business wants more leads, and it could be simpler than you think to start generating more of them. In fact, a carefully constructed content marketing plan could quadruple your leads or better.

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

The Science of Sharing: Who, What, When, Where, Why?

Marketing Insider Group

Social networks have become an increasingly important part of how we market online over the last 20 years or so. Almost half of the world’s population is now using and sharing content on social media – a staggering 3.484 billion users.

Why SEO and Search Rankings Are Still the Best Business Case for Content Marketing

Marketing Insider Group

Whether you’re a one-person business or you’re in charge of marketing for a large corporation, any marketing activity you invest in must demonstrate measurable business benefits to make it worthy of your time and money.

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Why Employee Engagement Matters To Marketers

Marketing Insider Group

It’s estimated that over 70% of employees in US companies are not fully engaged at work. This means that while they may be physically present and doing the job they’re paid to do, they’re not living up to their full potential or delivering their best performance.

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The Top Event Marketing Trends for 2019

Marketing Insider Group

In an increasingly digital world, live events and face-to-face experiences are becoming more popular than ever before.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.