Cortex

3 Ways Artificial Intelligence Is Changing Content Intelligence

Cortex

Let's face it- marketing can be overwhelming. What draws someone to something? In the digital world, there is an immense amount of data that human beings can’t even hope to sort through. Artificial Intelligence Content Intelligence Tech

From Best to Worst: Content Intelligence Tools You Need to Know About

Cortex

Its 2019, and things are changing. We need to learn to make informed decisions quickly. In the next thousand words or so, you'll be introduced to several different content intelligence tools that are available to start using today.

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5 Biggest Video Content Mistakes and What You Can Do About Them

Cortex

If you can read an article, you can watch a video. Business Implementation of Content Intelligence Visual Content Intelligence

Video 69

The Ins and Outs of Deep Learning

Cortex

Deep learning is a branch of Artificial Intelligence (AI) that offers innovative applications in many areas of technology. Algorithms driven by deep learning are being used to recognize speech, predict earthquakes, identify images, detect cancer, and make predictions.

How to Level Up Your Marketing Strategy with Video

Building brand awareness and acquiring customers is never easy, but how can you improve your marketing strategy with limited resources? Vidyard has you covered with their 3-in-1 guide on how to use video across your marketing efforts without breaking the bank.

Is Big Data Effecting Your Content?

Cortex

Today, marketers are excited about big data and new analytics tools because of the huge potential that data can offer. Analyzing large-scale data is now an important part of a company’s growth. It’s fundamental to understand how structured or unstructured your data can be.

Deep Learning and the Key to Content Intelligence

Cortex

Whether you realize it or not, deep learning is becoming increasingly important in business. From self driving cars, to more common subjects like personalized entertainment on Netflix , deep learning and Artificial Intelligence are all around you.

Best Instagram Content For Cosmetics Brands - 2018 Report

Cortex

When it comes to marketing lifestyle brands on Instagram beauty brands are the gold standard. Not only are they some of the most followed and active brands on the platform, but they have also successfully leveraged visual storytelling into a powerful growth loop that builds both their brand and customer base. Content Marketing Research & Insights brand storytelling Visual Content Intelligence

The Complete Marketer's Guide to Digital Storytelling

Cortex

It’s a Storytellers’ World, and Were Just Living in It: Why Digital Storytelling is Functional Storytelling.

How to Captivate An Audience Through Social Media

Cortex

Framing the Issue: Social media is all about the content that is put out. With multiple social media platforms and thousands of pieces of content out there, the issue of capturing the attention of your audience is centered around not getting lost in the sea of content available to people.

6 Steps to Building Predictable Lead Flow and Revenue

Achieving predictable lead flow and revenue depends on monitoring sales history and developing a robust, flexible lead development process. Download this eBook for 6 clear steps you can take to build that process today.

The Power Of Endorphins: Using Funny Visual Storytelling For Marketing

Cortex

If the only thing you know about endorphins is what Elle Woods taught you in Legally Blonde , don't worry, you aren't alone. visual storytelling Photo Storytelling Storytelling Tools and Techniques

Why Pop Up Books Are the Original VR

Cortex

If we take a closer look at technology, we see that there are possibilities of the world growing into a mostly automated world. A sometimes-forgotten technology and art is pop-up books. This forgotten credit is a shame, especially when considering that pop-up books the original Virtual Reality.

Weaving Your Story Together: 6 Ways You Can Use Hyperlinking For Storytelling

Cortex

One of the benefits to telling a story through digital media is its ability to allow a storyteller to weave it together from multiple medias.

A Thousand Features In A Single Image

Cortex

How the visual elements of an image can help or hinder audience engagement. Storytelling Tools and Techniques Graphics

Humans and Bots: How to blend human skills and AI to build customer intimacy and drive growth

Speaker: Claire Beatty, Editorial Director - Asia, MIT Technology Review Insights

Join Genesys for this webinar to learn how leading companies are using blended AI to drive customer intimacy and revenue growth.

Report: Only 16% of Marketers to Actively Work on AI Products This Year

KoMarketing Associates

Although artificial intelligence (AI) is growing as a prominent tactic among marketers, new research suggests that many marketers are still hesitant to turn to it to achieve their top objectives.

An Open Letter to Public Relations Professionals

B2B PR Sense

Dear PR Professionals: PR is evolving at warp speed. In fact, in five years, what we know as PR will have a different complexion. Yet today, many PR professionals, armed with media placements and endless pitches, are still grounded in the past, since it's so comfortable.

How Marketers Can Bridge Innovation and Business

Kaon

This article was originally published by Chief Executive, “Kaon Interactive CEO on Bridging Innovation and Business,” January 18, 2019. Kaon Interactive CEO and President Gavin Finn is all about bridging the gap from technological innovation to the marketing and business side.

How Technology Can Optimize Your B2B Content Marketing Strategy

Marketing Insider Group

When done well, content marketing can be a valuable part of your overall B2B marketing strategy. In fact, content marketing is both more effective and cheaper than traditional methods of lead generation.

The SaaS Guide to Customer Engagement, Retention, and Advocacy

After onboarding, most SaaS customers have to find their own way to success. This ebook by Influitive is a compilation of some of the best examples of programs designed to drive customer retention and advocacy, with examples from some of the world’s largest and most innovative SaaS vendors.

A Content Marketer’s Guide to Finding Engaging Images

Marketing Insider Group

“A picture is worth a 1000 words.” This old English idiom refers to the notion that a complex idea can be conveyed far more effectively with an image than with a description. Perhaps nowhere is this more true than in content marketing.

Report: Marketing Automation Incentives are Fueling Marketers’ Success

KoMarketing Associates

Marketers don’t always have incentives to use more automation to drive their activities, but those who do often see more benefits across the board, according to new research.

Report 233

6 Creative Ways to Recycle Your Content

Marketing Insider Group

Let’s face it. Coming up with new ideas for content can be a struggle. We are so entrenched in our work and our specific industries that the topics that matter begin to fade from view and new concepts may start to feel like we’ve already been there, done that.

Industrial Buyers – Their Preferences and How to Market to Them

Industrial Marketing Today

Understanding the mindset of industrial buyers is important if you market to engineers and technical professionals. There are plenty of research reports published on buyer personas and the buying habits of consumers, but they focus mainly on B2C marketing.

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

How to Develop a Content Marketing Strategy to Reach and Convert

Marketing Insider Group

Like every aspect of your overall marketing strategy, your content marketing strategy should have two goals: to reach and convert. Therein, however, lies the challenge.

Report: At Least 80% of Marketers Believe Video is Becoming More Critical

KoMarketing Associates

As video grows in prominence, research suggests that more marketers are turning to this form of content to resonate with their target audiences.

Report 213

11 Benefits of Outsourcing Your Content Creation

Marketing Insider Group

If you want to dip your toes in content marketing but don’t have the time or expertise to create your own content, outsourcing your content creation is an easy and effective way to reap the benefits without all the work.

Why You Need to Share Your Brand’s Story

Marketing Insider Group

Imagine that you’re on a first date. Okay, we know it can be a little nerve-wracking, but stay with us. Think of everything you do on a first date: There may be some nervous laughter, some playful banter, telling of jokes. But most importantly, it’s you divulging information about yourself.

Brand 264

The Rise of the Customer Marketer

From marketing backwater to starring role, this eBook by Influitive explores the changes taking place in customer marketing from the perspective of customer marketers themselves (and explains just why it’s so crucial to customer engagement).

Industrial Lead Generation for Sales – It’s Complicated!

Industrial Marketing Today

Industrial lead generation is the lifeline for manufacturers, distributors and engineering companies when it comes to accelerating their pipelines and growing sales. However, turning new leads into sales is not straightforward or simple. Just like the hit movie, it’s complicated! There are many reasons for the failure of industrial lead generation to convert into wins … Industrial Lead Generation for Sales – It’s Complicated!

Artificial Intelligence Vs. Content Intelligence – What’s the Difference?

Marketing Insider Group

If you keep up to date with new technologies in the content marketing industry, you’ve probably come across “artificial intelligence” and “content intelligence” before. But what exactly do these terms mean and how do they differ from each other? What is Artificial Intelligence?

How to Structure FAQs for SEO

Marketing Insider Group

You’re scrolling through a website and see a pair of shoes that you’d like to purchase. But you’ve read from reviews that they tend to run small. You’d like to buy them in a smaller size, but what if they’re /too/ small?

FAQ 228

The Entrepreneur Interview Series #9: Amanda LaGrange, Tech Dump/Tech Discounts

Webbiquity

While every business enterprise exists to fill a need, organizations differ in their secondary mission. Some focus on offering consumers bargain prices. Some strive to protect or improve the natural environment.

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

Report: Efficiency in Marketing Remains a Top Priority for CMOs

KoMarketing Associates

As executive marketers look ahead to the coming months, new research suggests that they are heavily focused on their efficiency to drive marketing results.

Three Top Challenges for B2B Tech Marketers

Webbiquity

Guest post by Lane Harbin. Just a few months into 2019, now is the perfect opportunity to talk to your team about the problems you faced last year, then work toward ideal solutions. If your team is like most B2B marketing groups, you’ve likely faced one or even all of the challenges below.

B2B 209

5 Reasons B2B Companies Should Use Social Media Marketing

Marketing Insider Group

A pervasive belief that social media marketing is only for B2C companies keeps B2B companies from getting the most from this effective channel for communication and collaboration.

Survey: B2B Marketers Expect Budgets to Rise within the Next 12 Months

KoMarketing Associates

As B2B marketers look into new tactics to reel in prospects and customers, new research suggests that they are expanding their marketing budgets accordingly. The CMO Survey conducted in February 2019 recently discovered that the budgets of B2B product marketers are expected to increase 8.5

Survey 233

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.