Cortex

6 Tips to Increase Your Brand Recognition on Social Media Platforms

Cortex

Making the company as recognizable as possible is the goal of every branding campaign. Here are a few things you can do to make your company stand out from the competition on social media and increase your brand recognition.

How to Make Your Content Intelligence Application 10x Better

Cortex

There is no need to generalize: just as your company is more than just a company, your customers are more than just customers. They are individual people that live and breathe in this world.

Aging 82

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

7 Essential Strategies to Use When Marketing to Generation Z

Cortex

Generation Z is a force to be reckoned with, next to the Millennials. Those born between 2006 and 2010 are now coming of age and has an annual spend of around 44 billion USD. The youngest generation is also projected to account for 40% of all consumers in the US when 2020 comes.

Aging 52

5 Ways to Optimize Your Blogging Content

Cortex

Start with and focus on 1-2 long tail keywords. Reproducing regular and relevant blog posts gives you opportunities keeps people engaged and on your website longer, and to target a large number of long-tail keywords. Long-tail keywords are still important to search engine optimization.

Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow up, maintaining an accurate and consistent database is a top priority for B2B organizations. This latest eBook aims to help marketing leaders understand the impact of data management on their company’s ROI.

6 Simple Things You Can Do To Have A Superior Blog Presence

Cortex

Artificial Intelligence is still in its infancy. Can you imagine that? It is no longer science fiction. With self-driving cars and other expert systems making their debut, we are beginning to sort through incomprehensible amounts of data using artificial neural networks. But, to what end?

Are You Losing Followers Due to Bad Photo Content?

Cortex

Whether you are using Facebook, Pinterest, Instagram, Snapchat or Twitter, the way you communicate with people on each platform is totally different. Most people are more attracted to visual content , and others prefer text. Content Intelligence Tech Visual Content Intelligence

Why Email Marketing Enhances Brand Experience And How You Can Maximize It

Cortex

Think of your favorite clothing line—what do you like the most about it? Is it the material? The design concept of every collection? How about the cost or the ease of shopping online? Whatever feelings or memories are evoked by your favorite brand, that is called your brand experience

Cost 52

3 Easy Steps to Finding Patterns in Your Big Data

Cortex

Data has become a priority for all types of businesses. Thanks to Artificial Intelligence (AI), companies are now able to capture and analyze their customers on a daily basis. Customer data is a focus area and customer’s behavior can also be captured and analyze by companies.

Why AI Is Going to Make You Tell Better Stories

Cortex

You're probably tired of all the hype around artificial intelligence. Artificial Intelligence Customer Implementation Storytelling Machines

2020 Database Strategies and Contact Acquisition Survey Report

As buyer expectations continue to heighten, marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. This report aims to highlight the current state of B2B database and contact acquisition strategies, and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.

How to Create the Perfect Storytelling Formula to Hack Your Content

Cortex

Since the beginning of natural language, the storytelling machine has been utilized to convince people of a perspective and persuade them into action. Unlike a cliché sales pitch, storytelling is a subtle ad that your customer familiarizes with.

How to Jumpstart Your Content and Achieve Your AI Goals

Cortex

When you think of Artificial Intelligence, you may think of far fetched things like robots, self driving cars, and technology that only exist in science fiction movies.

3 Ways Artificial Intelligence Is Changing Content Intelligence

Cortex

Let's face it- marketing can be overwhelming. What draws someone to something? In the digital world, there is an immense amount of data that human beings can’t even hope to sort through. Artificial Intelligence Content Intelligence Tech

How to Improve Customer Experience: 7 Things You Need to Know

Cortex

If you want to stay ahead of your competitors, then you need to deliver a solid customer experience. The reason is simple. Customers are the bedrock of any business. If you fail to satisfy them, you’re potentially putting the success of your business in jeopardy

Best Practices for a Marketing Database Cleanse

As frustrating as contact and account data management can be, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.

Why Visual Content is So Important

Cortex

Our world continuously has become more visual. With more than 3 billion images shared per day, online companies are doing their best to create relevant visual content to attract a broader audience.

It's Happening Now: Content and Artificial Intelligence

Cortex

What if all of the content that we are creating right now is going to provide machine intelligence with knowledge of what humans are like? What if all of this data is meant to be interpreted as memories, or past experiences?

Fix Your Subpar Paid Advertising

Cortex

Or: Content Intelligence Tech Computer Vision Machine Learning

Why You Should Think of Your Brand as an Experience

Cortex

Your brand is more than just your logo and your slogan. It should have a personality and represent the persona you would like your customers to engage with. Human expression is the future of marketing. I t begins with the experiential marketing area of brand experience.

Cold Calling Tips and Tricks

In recent years, cold calling has become synonymous with rejection and failure. But the numbers aren't that clear; while less than 2% of today’s cold calls actually result in meetings, 78% of decision-makers have taken an appointment or attended an event as a result of a cold call. What’s the verdict?

A Comprehensive Guide to Mindshare and Market Share

Cortex

“People don’t want to be sold they want to be inspired”. Mindshare Market Share A Guide To

5 Biggest Video Content Mistakes and What You Can Do About Them

Cortex

If you can read an article, you can watch a video. Business Implementation of Content Intelligence Visual Content Intelligence

Video 69

How to "Mindshare" Your Brand

Cortex

What is Mindshare? Mindshare

Brand 56

How Social Media Can Help Brands Stand Out in an Oversaturated Market

Cortex

Brand awareness is something you have to understand before building your brand's social media presence. In this oversaturated market of today’s modern world, you have to gain a realistic view on how popular you are to your target audience.

How to Overcome the Pain Points of Your CRM

When used effectively, a CRM can be the life blood of your sales team – keeping everyone organized, efficient, and at peak productivity. However, as a company, sales stack, and database grow, it becomes difficult to uphold structure and governance to keep a CRM up-to-date. The result? Less organization, more confusion, and fewer deals closed. Leveraging leading industry research from industry analysts, this eBook explores how your sales team can gain back valuable time.

From Best to Worst: Content Intelligence Tools You Need to Know About

Cortex

Its 2019, and things are changing. We need to learn to make informed decisions quickly. In the next thousand words or so, you'll be introduced to several different content intelligence tools that are available to start using today.

Tools 63

Why Cinderella Was the Greatest Marketing Campaign of All Time

Cortex

Why Do We Love Cinderella? Customer Implementation Storytelling Machines

4 Psychological Theories To Consider To Improve YourBrand Experience

Cortex

Over the last few years, we’ve seen more retail stores close and more e-commerce companies dominate their industries. Why is this? Marketing is evolving. Consumers are buying into brand experience.

The Art of Memes and Visual Intelligence

Cortex

What is visual intelligence? Business Implementation of Content Intelligence Visual Content Intelligence Memes

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

How Telling Your Brand Story Will Enhance Your Mindshare

Cortex

Brand Storytelling: brand storytelling Mindshare Brand Experience

Brand 52

4 Market Leaders You Can Learn From

Cortex

We all want to be a market leader. Every company is looking for innovative ways to increase market share and mindshare in order to increase profits. The most successful business leaders always talk about their mentors--who’ve they’ve looked to for inspiration, motivation, and insights.

3 Weird But Effective Storytelling Techniques to Improve Your Content

Cortex

Why Storytelling? brand storytelling Mindshare Brand Experience

How to Improve Your Market Share by Focusing On Mindshare

Cortex

The “aha” Moment: Mindshare Market Share Brand Experience

3 Mistakes Organizations Make While Developing ABM Programs

While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the ground is more difficult than it seems. From building an account universe to understanding to orchestrating sales and marketing alignment around touchpoint and messaging, there are a number of variables to consider before launching a program.

The Power Of Endorphins: Using Funny Visual Storytelling For Marketing

Cortex

If the only thing you know about endorphins is what Elle Woods taught you in Legally Blonde , don't worry, you aren't alone. visual storytelling Photo Storytelling Storytelling Tools and Techniques