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How to Improve Customer Experience: 7 Things You Need to Know

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If you want to stay ahead of your competitors, then you need to deliver a solid customer experience. The reason is simple. Customers are the bedrock of any business. If you fail to satisfy them, you’re potentially putting the success of your business in jeopardy

How to Make Your Content Intelligence Application 10x Better

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There is no need to generalize: just as your company is more than just a company, your customers are more than just customers. They are individual people that live and breathe in this world.

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5 Ways to Optimize Your Blogging Content

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Start with and focus on 1-2 long tail keywords. Reproducing regular and relevant blog posts gives you opportunities keeps people engaged and on your website longer, and to target a large number of long-tail keywords. Long-tail keywords are still important to search engine optimization.

6 Simple Things You Can Do To Have A Superior Blog Presence

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Artificial Intelligence is still in its infancy. Can you imagine that? It is no longer science fiction. With self-driving cars and other expert systems making their debut, we are beginning to sort through incomprehensible amounts of data using artificial neural networks. But, to what end?

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

4 Rookie Mistakes Storytelling Machines Make

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If you’re at all familiar with Joseph Campbell’s take on myths and folktales, it might interest you to learn that the deepest function of stories is to present configurations of the human psyche. The degree to which you understand the story is the degree to which you understand yourself.

How to Create the Perfect Storytelling Formula to Hack Your Content

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Since the beginning of natural language, the storytelling machine has been utilized to convince people of a perspective and persuade them into action. Unlike a cliché sales pitch, storytelling is a subtle ad that your customer familiarizes with.

Why AI Is Going to Make You Tell Better Stories

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You're probably tired of all the hype around artificial intelligence. Artificial Intelligence Customer Implementation Storytelling Machines

3 Easy Steps to Finding Patterns in Your Big Data

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Data has become a priority for all types of businesses. Thanks to Artificial Intelligence (AI), companies are now able to capture and analyze their customers on a daily basis. Customer data is a focus area and customer’s behavior can also be captured and analyze by companies.

How to Jumpstart Your Content and Achieve Your AI Goals

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When you think of Artificial Intelligence, you may think of far fetched things like robots, self driving cars, and technology that only exist in science fiction movies.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

3 Ways Artificial Intelligence Is Changing Content Intelligence

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Let's face it- marketing can be overwhelming. What draws someone to something? In the digital world, there is an immense amount of data that human beings can’t even hope to sort through. Artificial Intelligence Content Intelligence Tech

Why You Should Think of Your Brand as an Experience

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Your brand is more than just your logo and your slogan. It should have a personality and represent the persona you would like your customers to engage with. Human expression is the future of marketing. I t begins with the experiential marketing area of brand experience.

It's Happening Now: Content and Artificial Intelligence

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What if all of the content that we are creating right now is going to provide machine intelligence with knowledge of what humans are like? What if all of this data is meant to be interpreted as memories, or past experiences?

Fix Your Subpar Paid Advertising

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Or: Content Intelligence Tech Computer Vision Machine Learning

5 B2B Marketing Trends that You Can't Ignore in 2020

Speaker: Pam Didner, Marketing Consultant, Author and Speaker

Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.

Why Visual Content is So Important

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Our world continuously has become more visual. With more than 3 billion images shared per day, online companies are doing their best to create relevant visual content to attract a broader audience.

A Comprehensive Guide to Mindshare and Market Share

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“People don’t want to be sold they want to be inspired”. Mindshare Market Share A Guide To

The Key to Creating GIFs That Explode Your Content

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I’ll just get this out of the way quickly- according to the creator of the GIF, it’s pronounced with a soft g (like jiffy) not a hard g (like great). GIF Business Implementation of Content Intelligence

5 Biggest Video Content Mistakes and What You Can Do About Them

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If you can read an article, you can watch a video. Business Implementation of Content Intelligence Visual Content Intelligence

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Key Trends in Marketing: Thought Leadership

Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.

How Social Media Can Help Brands Stand Out in an Oversaturated Market

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Brand awareness is something you have to understand before building your brand's social media presence. In this oversaturated market of today’s modern world, you have to gain a realistic view on how popular you are to your target audience.

How to "Mindshare" Your Brand

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What is Mindshare? Mindshare

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4 Psychological Theories To Consider To Improve YourBrand Experience

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Over the last few years, we’ve seen more retail stores close and more e-commerce companies dominate their industries. Why is this? Marketing is evolving. Consumers are buying into brand experience.

How Telling Your Brand Story Will Enhance Your Mindshare

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Brand Storytelling: brand storytelling Mindshare Brand Experience

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Maximize Results Of Attending A Trade Show

Attending trade shows helps your business find new prospects and make connections. By downloading this white paper, you will learn how setting goals and adding pre-planning to every trade show and industry event you attend makes a considerable difference.

Why Cinderella Was the Greatest Marketing Campaign of All Time

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Why Do We Love Cinderella? Customer Implementation Storytelling Machines

4 Market Leaders You Can Learn From

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We all want to be a market leader. Every company is looking for innovative ways to increase market share and mindshare in order to increase profits. The most successful business leaders always talk about their mentors--who’ve they’ve looked to for inspiration, motivation, and insights.

The Art of Memes and Visual Intelligence

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What is visual intelligence? Business Implementation of Content Intelligence Visual Content Intelligence Memes

3 Weird But Effective Storytelling Techniques to Improve Your Content

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Why Storytelling? brand storytelling Mindshare Brand Experience

A Guide to B2B Marketing Essentials

As modern B2B marketing expands and audiences evolve, new best practices for B2B marketing emerge. To stay on top of their game, marketers need to regularly add new methods to their playbook.

The Complete Marketer's Guide to Digital Storytelling

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It’s a Storytellers’ World, and Were Just Living in It: Why Digital Storytelling is Functional Storytelling.

From Best to Worst: Content Intelligence Tools You Need to Know About

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Its 2019, and things are changing. We need to learn to make informed decisions quickly. In the next thousand words or so, you'll be introduced to several different content intelligence tools that are available to start using today.

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How to Improve Your Market Share by Focusing On Mindshare

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The “aha” Moment: Mindshare Market Share Brand Experience

Who’s the Next Alexa?

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The Current situation. brand storytelling Mindshare Brand Experience

Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

5 Actionable Ways To Increase Mindshare of Your Brand

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Increase your brand footprint. You can use experiential marketing campaigns to increase your brand awareness and footprint. The goal is to get as many people as you can to know you brand and your brand purpose. Mindshare Brand Experience