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4 Psychological Theories To Consider To Improve YourBrand Experience

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Over the last few years, we’ve seen more retail stores close and more e-commerce companies dominate their industries. Why is this? Marketing is evolving. Consumers are buying into brand experience.

How to Make Your Content Intelligence Application 10x Better

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There is no need to generalize: just as your company is more than just a company, your customers are more than just customers. They are individual people that live and breathe in this world.

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How Telling Your Brand Story Will Enhance Your Mindshare

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Brand Storytelling: brand storytelling Mindshare Brand Experience

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5 Ways to Optimize Your Blogging Content

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Start with and focus on 1-2 long tail keywords. Reproducing regular and relevant blog posts gives you opportunities keeps people engaged and on your website longer, and to target a large number of long-tail keywords. Long-tail keywords are still important to search engine optimization.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

6 Simple Things You Can Do To Have A Superior Blog Presence

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Artificial Intelligence is still in its infancy. Can you imagine that? It is no longer science fiction. With self-driving cars and other expert systems making their debut, we are beginning to sort through incomprehensible amounts of data using artificial neural networks. But, to what end?

4 Rookie Mistakes Storytelling Machines Make

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If you’re at all familiar with Joseph Campbell’s take on myths and folktales, it might interest you to learn that the deepest function of stories is to present configurations of the human psyche. The degree to which you understand the story is the degree to which you understand yourself.

How to Create the Perfect Storytelling Formula to Hack Your Content

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Since the beginning of natural language, the storytelling machine has been utilized to convince people of a perspective and persuade them into action. Unlike a cliché sales pitch, storytelling is a subtle ad that your customer familiarizes with.

Are You Losing Followers Due to Bad Photo Content?

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Whether you are using Facebook, Pinterest, Instagram, Snapchat or Twitter, the way you communicate with people on each platform is totally different. Most people are more attracted to visual content , and others prefer text. Content Intelligence Tech Visual Content Intelligence

Why You Should Think of Your Brand as an Experience

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Your brand is more than just your logo and your slogan. It should have a personality and represent the persona you would like your customers to engage with. Human expression is the future of marketing. I t begins with the experiential marketing area of brand experience.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

4 Market Leaders You Can Learn From

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We all want to be a market leader. Every company is looking for innovative ways to increase market share and mindshare in order to increase profits. The most successful business leaders always talk about their mentors--who’ve they’ve looked to for inspiration, motivation, and insights.

Why AI Is Going to Make You Tell Better Stories

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You're probably tired of all the hype around artificial intelligence. Artificial Intelligence Customer Implementation Storytelling Machines

3 Easy Steps to Finding Patterns in Your Big Data

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Data has become a priority for all types of businesses. Thanks to Artificial Intelligence (AI), companies are now able to capture and analyze their customers on a daily basis. Customer data is a focus area and customer’s behavior can also be captured and analyze by companies.

How to Jumpstart Your Content and Achieve Your AI Goals

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When you think of Artificial Intelligence, you may think of far fetched things like robots, self driving cars, and technology that only exist in science fiction movies.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

3 Weird But Effective Storytelling Techniques to Improve Your Content

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Why Storytelling? brand storytelling Mindshare Brand Experience

Fix Your Subpar Paid Advertising

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Or: Content Intelligence Tech Computer Vision Machine Learning

3 Ways Artificial Intelligence Is Changing Content Intelligence

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Let's face it- marketing can be overwhelming. What draws someone to something? In the digital world, there is an immense amount of data that human beings can’t even hope to sort through. Artificial Intelligence Content Intelligence Tech

It's Happening Now: Content and Artificial Intelligence

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What if all of the content that we are creating right now is going to provide machine intelligence with knowledge of what humans are like? What if all of this data is meant to be interpreted as memories, or past experiences?

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Why Visual Content is So Important

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Our world continuously has become more visual. With more than 3 billion images shared per day, online companies are doing their best to create relevant visual content to attract a broader audience.

How to Improve Your Market Share by Focusing On Mindshare

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The “aha” Moment: Mindshare Market Share Brand Experience

How to "Mindshare" Your Brand

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What is Mindshare? Mindshare

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The Key to Creating GIFs That Explode Your Content

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I’ll just get this out of the way quickly- according to the creator of the GIF, it’s pronounced with a soft g (like jiffy) not a hard g (like great). GIF Business Implementation of Content Intelligence

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

Why Cinderella Was the Greatest Marketing Campaign of All Time

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Why Do We Love Cinderella? Customer Implementation Storytelling Machines

The Art of Memes and Visual Intelligence

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What is visual intelligence? Business Implementation of Content Intelligence Visual Content Intelligence Memes

5 Biggest Video Content Mistakes and What You Can Do About Them

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If you can read an article, you can watch a video. Business Implementation of Content Intelligence Visual Content Intelligence

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From Best to Worst: Content Intelligence Tools You Need to Know About

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Its 2019, and things are changing. We need to learn to make informed decisions quickly. In the next thousand words or so, you'll be introduced to several different content intelligence tools that are available to start using today.

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Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.

The Complete Marketer's Guide to Digital Storytelling

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It’s a Storytellers’ World, and Were Just Living in It: Why Digital Storytelling is Functional Storytelling.

Why Your Content's Design Matters the Most

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Content design is one of the most important portrayals of your brand. It’s an art. Your logo, fonts, colors, graphics, visual media, text, blog posts, and website are all crucial aspects that will affect the way your audience will perceive you. The design of your content will ultimately determine if your audience will take the time to read and engage with it. Content that has the highest metrics is shareable on social media channels.

When Machine Learning is Working: How to Make the Most of Your Data

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Something you are probably used to hearing in the business world is the idea of big data analytics and how important it is. Sure - you have analysts and data scientists who can work with your data and package it into conclusions that are relevant to your business.

6 Tips and Applications to Help Skyrocket Your Content's Design

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User’s engagement has a significant impact on search engine rankings. The more relevant and appealing your designs are, the more engagement on your platform. Like commercials on television, users are bombarded with thousands of content every time they are online.

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

Low Social Engagement? Here's How to Fix It

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Has your company had difficulty capturing your users’ attention on social media? Perhaps you’ve tried a number of different approaches to content marketing, but you are still not getting the level of social engagement you want.