Content Promotion Best Practices for 2019


The soaring use of ad blockers, DVRs, and a decline in TV viewership has seriously rattled traditional marketing. Content marketing, in particular, has seen a shift in the past few years due to these marketing evolutions, and as a result, will need extra attention in an ever-changing and noisy world.

4 Proven Conversion Rate Optimization Strategies You Should Try Today


What is Conversion Rate Optimization (CRO)? Let’s start with a definition: Conversion Rate Optimization or CRO is the use of analytics and user feedback to improve the percentage (i.e the conversion rate) of website visitors who take a desired action or, in other words, who convert.

Thinking Outside the “Box”: How to Optimize Buyer Retention with Improved Packaging


Buyer retention has always been an overlooked part of marketing. And it’s probably where your business is missing out. Anyone that’s done any kind of marketing can tell you that most strategies are focused on getting new customers.

Being Phased Out of Your CRO Tool? Here’s How to Find the Best Alternative


Most CRO experimentation tools don’t disclose their pricing information upfront.

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Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

10 Experts Weigh In: What’s the Best Way to Find a Killer Value Proposition?


At Convert, we power A/B tests for thousands of websites. And work with dozens of top tier agencies. Bottom-line – we know stuff about testing. Sometimes conversion rate optimization can try your patience (like months to get results, false positives etc.etc).

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5 little known (killer) ways to learn from your competitor’s conversion strategy


Whether you are managing an old site or launching a new project, you cannot really do marketing without monitoring your competitors. And it’s really about finding the ways to fight them.

Mobile vs Desktop Conversion Rates: Unexpected Gains from Google Analytics


You probably have a well-oiled CRO machine that is constantly testing different creatives and content for the best conversion rates. But get one landing page and shrink down the width of the browser manually.

6 Ways to Use Personalization to Increase Conversions


6 Ways to Use Personalization to Increase Conversions According to Salesforce, 76% of consumers expect that companies have a better understanding of their needs and expectations. And 84% said that they enjoy being treated as real people, instead of as just numbers.

A SaaS Company’s Guide to Converting More Across All Stages of the Funnel


If you’re running a SaaS business, you’re most likely working hard to present your product in the right way and get your name across to your potential market. In my years as an optimizer who has worked with several SaaS businesses, I have noticed a very disturbing imbalance.

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

3 Sure-fire Ways to Optimize Your YouTube Marketing


About one-third of all internet users use YouTube. Which makes YouTube an excellent social media marketing channel for any business to reach its target audience.

Use Exit Intent Popups to Boost Your Signups by 150% (In Just 15 Minutes)


Exit-intent popups get a lot of hate. People say they’re annoying and useless, and fail to re-engage visitors who decide to leave the site. But that’s simply untrue. We love exit-intent popups because they’re powerful and they work!

Announcing the Microsoft Clarity and Integration: Reliable Insights for Conversion Boosting Tests


There are two key questions growth marketers and optimizers ask over and over again. The former is generally answered by analytics suites like Google Analytics which tell you exactly what visitors are doing on the site, where they are dropping off and in what numbers. Why – that’s trickier.

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RankBrain: How Can You Hack Google’s RankBrain to Your Advantage


In early 2015, Google launched RankBrain, the machine learning AI system which provides context to searches, helping Google to process search queries and produce more relevant results for users.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

The Psychology of Influencer Marketing: How to Use Hidden Triggers to Gain Influencer Favor


Influencers receive tons of pitches every day. Their inboxes are often bursting at the seams with outreach emails from brands and marketers. Some influencers go through them, rather painstakingly, selecting some and rejecting others. But why do they pick some over others?

Psychological Principles in CRO: 10 “Mind Magic” Tips to Predictably Improve Conversions


Imagine that you run a local art store. Shoppers come by, they look at your paintings, and they immediately leave without saying hi and without showing any interest. You know you have a problem. The ideal situation?

The Realist’s Guide to Using Color Psychology in Marketing


Do you know what’s the one thing Facebook, Twitter, and LinkedIn have in common? Yes, they’re all social media platforms … and they’re all ‘blue.’ ’ In fact, most of the websites on the internet are blue.

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43 CRO Tools You Need for Your Optimization Agency in 2019


It doesn’t matter whether you serve one CRO client or fifty, your CRO process always has the same steps. And each step needs a specific set of tools.

Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

Consent & Cookies: How Will GDPR and the ePrivacy Regulation Impact Websites?


Consent & Cookies: How Will GDPR and the ePrivacy Regulation Impact Websites? If you want to personalize your website’s content based on your site visitors’ data, you must understand two laws very well: 1) the GDPR and 2) the ePrivacy Regulation.

Email Personalization: How to Boost Opens & Click-Throughs without Being Spammy


Email marketing is not going anywhere. According to DMA Insight, 99% of email users check their inbox daily. If your consumers are receiving an average of 20 emails per day, how do you make sure yours get opened?

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10 Actionable Ideas to Increase Website User Engagement


Editors Note: Best practices change—so does this blog. This article was originally published May 10, 2016. It’s been updated for accuracy and usefulness February 25, 2018. Website user engagement is an important indicator determining the success and ranking of your site.

What Goes Into Consistent Optimization Success: The Anatomy of an Effective Testing Method


Conversion optimization, if done correctly is one of the most beneficial and impactful things you can do for your business.

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Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy

CRO Tactics That Just Plain Work: Let Science Guide the Way to Higher Conversions


Conversion rate optimization is when you succeed in creating an experience on a landing page so that a higher percentage of visitors carry out the intended action. Most CRO techniques are based on vague ideas that may or may not work.

ActiveCampaign + Convert: Follow-Ups that Increase Conversions


Email is not dead. With the ROI per dollar spent rising almost every year, it is still the best way to keep in touch with prospects and gradually guide them to conversions.

How Micro-Influencers Can Help You Boost Your Conversion Rates


Did you know that in 2017, the use of influencer marketing grew by 198%? Clearly, brands are taking it pretty seriously, regardless of their size. And in particular, one category of influencers are making most of the headlines these days – the micro-influencers.

How to Convert Your Search Traffic into Real Time Customers: Marlon Brando’s Timeless Conversion Advice


“I was just a beginner in the industry with a website that sold lighters. There wasn’t anything special about it, so whenever I used to look at some of my website metrics, I saw that a lot of visitors were coming to my site, some of them were even checking out the products and how. Blogs

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

How to Improve Your Webinar Conversion Rates


How to Improve Your Webinar Conversion Rates I recently came across an interesting webinar on neuromarketing and was pretty impressed by their choice of topic. The title was what first attracted me, and the content kept me glued until the end.

Complex A/B Testing Hypothesis Generation: The Step-by-Step Guide For when You’re Done with the Obvious


With the amount of guesswork involved, one would think the discipline of conversion rate optimization is wild goose chasing! As professionals who live and breathe testing, we do get a ton of requests to “increase click throughs, increase revenue and increase engagement” on a variety of sites.

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How to Use Behavior Analytics for Data Driven Design


This is the first post of a four blog series with ace marketer Phillip Koo of Fluent. Google Analytics is a staple in the kit of almost every tester. But very few businesses use the versatile tool to its fullest potential.

VWO Alternatives to Consider After their Pricing Model Change


Don’t Want to Get Tied Down with Annual Options? Suddenly Your Budget Isn’t Enough for More than 100K Tested Visitors per Month? Let’s talk options. Pricing has always been one of VWO’s competitive advantages.

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The Sales Enablement Handbook

In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.

How to Apply A/B Testing to Social Media: Your Go-to Guide


Wouldn’t it be great if we could test everything before fully committing to it? Like when you go get ice cream and they let you sample a few flavors before deciding on the one you want. Or when you go to buy a new car and you can take a few test drives before landing. Blogs

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Optimizely’s pricing is changing (again). Let’s talk options


First: let’s address the big, ugly elephant in the room. Yes, this is an article about choosing A/B testing software—from some folks who just happen to make A/B testing software. I get it. I wouldn’t trust me either.

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Account-Based Marketing 101: ABM Strategy, ABM Campaigns, Advantages & Pitfalls


92% of B2B marketers find account-based marketing (or ABM) “extremely important in their overall marketing efforts.”

Platforms, agencies, influencer fees and more: what does influencer marketing actually cost?


There’s no question that influencer marketing is popular. Relatively new among digital marketing techniques, it is now a part of many marketers’ repertoires. For those who are new to influencer marketing, a major concern can be cost.

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Lead Gen and Engagement: Find your Marketing Sweet Spot

Speaker: Dawn Colossi, CMO, FocusVision

A shift is occurring for B2B Marketers. We were measured by the number of leads we generate. So, we put gates up on our website, we stand in trade show booths and collect business cards, and run webinars or smaller events where we get people to sign up. Over time, we’ve become much better at measuring conversion rates and lead quality. Now that recent studies have shown that 49% of companies achieve a higher ROI by focusing on engagement over acquisition, there’s a shift from lead counts, lead quality to engagement. But as a B2B Marketer, what does engagement mean? How can you get there? How do you measure it? How do you show value to the business? Where does lead gen and lead quality fit in? Dawn Colossi, CMO of FocusVision and a recognized leader in data-driven marketing strategy, has answers based on hard won experience.