A/B Testing in 2020 & Beyond: What is Changing and What Should You Do


The A/B testing landscape changes fast. Everything — right from what goes into the testing mix to the process of testing and the technology powering it — has a tendency to evolve rapidly.

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How to Plan Your Content Marketing with Conversions in Mind


Content marketing is one of the most effective ways to increase your on-site conversions. Content is able to provide 3 times more leads than a PPC campaign, but more importantly, it’s more effective in the long run: Content is your permanent brand asset.

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A/B Testing in 2020 & Beyond: What is Changing and What Should You Do


The A/B testing landscape changes fast. Everything — right from what goes into the testing mix to the process of testing and the technology powering it — has a tendency to evolve rapidly.

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Boost Your Audience: How to Combine PPC & SEO Strategies for More Traffic


Optimizing your website is one of the main concerns for enthusiastic online entrepreneurs who have just been assigned their domain name for a site. Some budding entrepreneurs may not fully understand the importance & definition of SEO and PPC. SEO stands for Search Engine Optimization.

How to Level Up Your Marketing Strategy with Video

Building brand awareness and acquiring customers is never easy, but how can you improve your marketing strategy with limited resources? Vidyard has you covered with their 3-in-1 guide on how to use video across your marketing efforts without breaking the bank.

A/B Testing Chatbots: How to Start (and Why You Must)


“Hey there ?? I’m a Bottybot! How can I help you?” ” I don’t know which websites you’re going to visit today … but you’ll end up visiting at least one where you’ll hear a *Pop* sound and a bot will start “talking” to you.

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Let’s try sticky menus


When it comes to user experience design, your navigation bar is one of the most critical components. And naturally so — after all, your visitors can feel lost without one. Several studies also directly tie a bad navigation menu to a poor website experience.

Can AI Instagram Entities Improve the Click-Throughs on Your PPC Ads?


In 2018, the Instagram and social media worlds experienced a novel trend with the rise of several AI models such as Shudu and Lil Miquela. Those in the e-commerce field have long known that AI can help businesses optimize their marketing strategies on the back-end.

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8 Mistakes That Kill Lead-to-Customer Conversions


Marketers spend plenty of time fretting over what sometimes seems like a lofty lead generation goal. But luckily (for the leads and the sales organization), marketers are also still thinking about what happens to those leads once they enter the CRM.

[VIDEO] Optimization Goal Setting: Top Things Testers Should Keep in Mind When Creating a CRO Gameplan


Conversion Rate Optimization (CRO) is a lot more than a buzzword. Done right, done patiently, it actually brings results. But what is the “right” way of going about testing and experimentation.

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6 Steps to Building Predictable Lead Flow and Revenue

Achieving predictable lead flow and revenue depends on monitoring sales history and developing a robust, flexible lead development process. Download this eBook for 6 clear steps you can take to build that process today.

Identifying Bugs and Broken Elements That Are Hurting Your CRO with Google Analytics


The topic of Conversion Rate Optimization is usually focused on performance data and design. Rarely does an agency invest more resources in the technology as they do in design and marketing, as landing pages and forms utilize web technologies that are very mature today.

How to Revamp Your Content Marketing Strategy in 2019


Content marketing, if done right, is capable of producing dramatic results for your business. That’s why a staggering 91% of companies and marketers have reported that they rely on content marketing strategies.

[VIDEO] How to Come Up with Hypotheses That Solve (Real) Conversion Roadblocks


Let data lead the way! Easier said than done, right? Just getting “winning” tests is not enough. The journey starts when you identify the right conversion roadblocks, the true points of friction that keep your visitors from becoming customers and advocates.

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How to Optimize Webinar Registration Landing Page to Increase Conversions


Note: This post is a part of our CRO Month 2019. Share it with the #Optimizein28Days to promote optimization awareness and how CRO can help businesses thrive. Did you know that the average viewing time for a webinar is a staggering 56 minutes? Yes, that’s right.

Humans and Bots: How to blend human skills and AI to build customer intimacy and drive growth

Speaker: Claire Beatty, Editorial Director - Asia, MIT Technology Review Insights

Join Genesys for this webinar to learn how leading companies are using blended AI to drive customer intimacy and revenue growth.

Thinking Outside the “Box”: How to Optimize Buyer Retention with Improved Packaging


Buyer retention has always been an overlooked part of marketing. And it’s probably where your business is missing out. Anyone that’s done any kind of marketing can tell you that most strategies are focused on getting new customers.

[VIDEO] 95% Statistical Significance and How to Learn from Tests that Don’t Reach It


We all want to hit the mythical 95% statistical significance number. It’s a guideline that has morphed into a hard, non-negotiable requirement for most testers. While opinions abound and the debate is still raging, we are not concerned with busting the myth (or not) of 95% statistical significance.

6 Ways to Use Personalization to Increase Conversions


6 Ways to Use Personalization to Increase Conversions According to Salesforce, 76% of consumers expect that companies have a better understanding of their needs and expectations. And 84% said that they enjoy being treated as real people, instead of as just numbers.

4 Proven Conversion Rate Optimization Strategies You Should Try Today


What is Conversion Rate Optimization (CRO)? Let’s start with a definition: Conversion Rate Optimization or CRO is the use of analytics and user feedback to improve the percentage (i.e the conversion rate) of website visitors who take a desired action or, in other words, who convert.

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

10 Experts Weigh In: What’s the Best Way to Find a Killer Value Proposition?


At Convert, we power A/B tests for thousands of websites. And work with dozens of top tier agencies. Bottom-line – we know stuff about testing. Sometimes conversion rate optimization can try your patience (like months to get results, false positives etc.etc).

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A SaaS Company’s Guide to Converting More Across All Stages of the Funnel


If you’re running a SaaS business, you’re most likely working hard to present your product in the right way and get your name across to your potential market. In my years as an optimizer who has worked with several SaaS businesses, I have noticed a very disturbing imbalance.

404 Page Optimization Tips: 7 Site Conversion Rate Optimization Ideas for Your Errors Page


Note: This post is a part of our CRO Month 2019. Share it with the #Optimizein28Days to promote optimization awareness and how CRO can help businesses thrive. Optimizing your 404 page’s conversion rate is all about turning a negative experience around.

Marketers’ Guide: Key Differences Between Qualitative Data And Quantitative Data


Qualitative data and quantitative data are two different kettle of fish. Period. But when we are asked to explain the “what” and the “why”, it gets a little bit more complicated. When should I go for quantitative questions when framing my hypotheses? What about the qualitative data?

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

5 little known (killer) ways to learn from your competitor’s conversion strategy


Whether you are managing an old site or launching a new project, you cannot really do marketing without monitoring your competitors. And it’s really about finding the ways to fight them.

Use Exit Intent Popups to Boost Your Signups by 150% (In Just 15 Minutes)


Exit-intent popups get a lot of hate. People say they’re annoying and useless, and fail to re-engage visitors who decide to leave the site. But that’s simply untrue. We love exit-intent popups because they’re powerful and they work!

Artificial Intelligence in A/B Testing: A Quick Look at What’s Going Down Right Now


Artificial Intelligence! AI is the stuff of myths and sci-fi. Whenever AI is depicted on screen, it is presented as this uber efficient, omniscient entity that can predict the future, alter the present and plot against humanity with consummate skill.

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Mobile vs Desktop Conversion Rates: Unexpected Gains from Google Analytics


You probably have a well-oiled CRO machine that is constantly testing different creatives and content for the best conversion rates. But get one landing page and shrink down the width of the browser manually.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

The Psychology of Influencer Marketing: How to Use Hidden Triggers to Gain Influencer Favor


Influencers receive tons of pitches every day. Their inboxes are often bursting at the seams with outreach emails from brands and marketers. Some influencers go through them, rather painstakingly, selecting some and rejecting others. But why do they pick some over others?

RankBrain: How Can You Hack Google’s RankBrain to Your Advantage


In early 2015, Google launched RankBrain, the machine learning AI system which provides context to searches, helping Google to process search queries and produce more relevant results for users.

4 Things We Learned Analyzing Email Pop-Up Stats of 50 Online Retailers


As marketers and product managers, we often have to make decisions without data. We have to trust our gut, try something new and…sometimes fail. E-mail pop-ups are one such case in point where it’s difficult to find guidance. The available data about their performance is scarce.

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5 Steps for Evaluating the Limitations of Your Landing Page


Note: This post is a part of our CRO Month 2019. Share it with the #Optimizein28Days to promote optimization awareness and how CRO can help businesses thrive. The verdict is still out.

Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

10 Actionable Ideas to Increase Website User Engagement


Editors Note: Best practices change—so does this blog. This article was originally published May 10, 2016. It’s been updated for accuracy and usefulness February 25, 2018. Website user engagement is an important indicator determining the success and ranking of your site.

43 CRO Tools You Need for Your Optimization Agency in 2019


It doesn’t matter whether you serve one CRO client or fifty, your CRO process always has the same steps. And each step needs a specific set of tools.

Announcing the Microsoft Clarity and Integration: Reliable Insights for Conversion Boosting Tests


There are two key questions growth marketers and optimizers ask over and over again. The former is generally answered by analytics suites like Google Analytics which tell you exactly what visitors are doing on the site, where they are dropping off and in what numbers. Why – that’s trickier.

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5 Effective Ways to Use Facebook’s New Trend Report to Boost Your 2019 Social Media Plan


Facebook just released their annual Topics & Trends Report for 2019. The report analyzes data from the past two years of Facebook conversations and packages them up into 33 pages of informational insights for marketers.

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy