Sat.Sep 17, 2011 - Fri.Sep 23, 2011

Trending Sources

20 of the world’s most clever Twitter bios

grow - Practical Marketing Solutions

Last year I started “collecting” great Twitter bios and kind of got hooked. When I decided to publish “The All-Time Best Twitter bios,” and “The 20 Funniest Twitter Bios,” readers of {grow} seemed to get hooked too! So here we are with the third edition.

The Blog Tree: New Growth. Fruit for Your RSS Feed [Infographic]

Modern Marketing

by Joe Chernov | Tweet this A couple weeks ago, I attended Content Marketing World , where I presented on the business value of infographics. Although the conference was chock full o’ content marketing goodness, one line rang most loudly: “You’ve gotta go through the eyes to get to the brain.”.

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E-Books: The Next Front for Journalists in Transition

B2B Memes

Over the weekend, I read a couple of blog posts that highlighted for me the shifting battlefront in the digital-media wars. Twitter is no longer a matter for debate among thinking journalists. Twitterland is settled, and the analog natives have either converted or consigned themselves to the dustbin of history. The next front is something quite different: e-books.

Content Strategy Visualized – The Blog Tree Sprouts New Growth

B2B Marketing Insider

The most popular article I’ve written thus far posed the question: “ will content strategy save marketing? ” The question is being asked by marketing leaders at companies large and small.

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5 Key Aspects of Accurate Marketing Automation System Software Pricing

Simplify your software evaluation process with this free Marketing Automation Systems software pricing guide! Don't let price confusion keep you from selecting the best Marketing Automation software for your organization's needs. Download your free guide today!

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The Most Important Question In Business…

B2B Marketing Insider

…is “ how are you doing? ” When I started my career as an account executive, I found out very quickly that customers and prospects rolled their eyes the moment I started talking about my company and our services.

Social Media — Just flirt with me, won’t you?

grow - Practical Marketing Solutions

Guest post by {grow} community member Krysia Hepatica. As a newly-divorced mom, being both back on the dating scene and trying to establish a new career, my life has been anything but dull. Because I was married at such a young age, I missed out on a lot dating and the drama that goes along with it.

Build Your B2B Brand on Twitter with Twylah | Marketri

Marketri

B2B Buyers: It’s all about the Benjamins

The ROI Guy

Over 2/3rds of B2B buyers indicate that immediate purchase price dominates their buying decisions 60% or more of the time.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

Best New B2B Marketing Blogs – The Blog Tree (Infographic)

Webbiquity

The best B2B marketing blogs are once again creatively presented by marketing automation provider Eloqua and JESS3 in this year’s Blog Tree. It’s gratifying to see that Webbiquity sprouted a leaf this time out. As Joe Chernov explains in his blog tree post , “All gene pools benefit from healthy DNA, and if the blogosphere is going to continue to evolve, it’s important that new voices are heard.

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Blogging world flipped by AdAge Apocalypse

grow - Practical Marketing Solutions

I woke up Thursday morning to a shocking development. My ego had been knocked down 60 pegs. On the right hand column of this blog there is a fancy orange badge naming this site as a top marketing blog, as determined by AdAge magazine.

API 49

How NOT to pitch a blogger

Biznology

Tweet This Post. Image via Wikipedia. Last week, I talked about how blogger outreach is scary , and I talked about why this fear exists for most people before they start talking to bloggers.

Five more tips for successful webinars

EMagine B2B Blog

Among larger B2Bs, webinars are a pretty common online marketing tactic… and why not? Along with white papers, they’re a highly effective means of communicating complex material and/or establishing thought leadership …yet they provide a level of visual interest, personality and “live” interactivity that white papers can’t touch. They can be used for brand building, [.]. B2B Web Strategy Internet Marketing

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Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

Useful Tips from Inbound Marketing Summit and Hubspot User Group

Customer Experience Matrix

I spent three days last week at the Inbound Marketing Summit and Hubspot User Group in Boston. These featured a flock of first-rate speakers who presented more useful information than I can jam into a single blog post. That said, here are highlights from my notes.

This app may not have a prayer. A {growtoon}.

grow - Practical Marketing Solutions

{growtoons

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10 SlideShare Presentations That Will Make You a Better Salesperson

Sales Intelligence View

For all of you sales fanatics out there scouring the Internet in search for an article, a blog post, a post-it note, anything, for some solid, rich content on how to become a better sales person…you’re quest is over.

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The B2B Marketing Funnel By the Numbers [Graphic]

Modern Marketing

by Jesse Noyes | Tweet this What are the most effective B2B demand generation tactics? What are the best ways to approach email marketing. How can a business become more social? These are the questions on the mind of many B2B marketers today. And these are the questions that will be addressed during the MarketingSherpa’s B2B Summit – the Boston date takes place on September 26-28. Eloqua is a sponsor.).

Sales 34

7 Inspiring B2B Marketing Campaigns

Must-See Examples of Marketing Success That You Can Replicate.

Book Review: Adam Needles' Balancing the Demand Equation

Customer Experience Matrix

Business marketers can find plenty of books on broad strategies and plenty of other books on specific tactics. But a framework for connecting tactics to strategic goals has been missing. Adam Needles’ new book Balancing the Demand Equation (available here from Amazon ) closes the gap. Needles is a well-known industry leader who is Chief Strategy Officer at demand generation agency Leftbrain DGA.

Content Marketing and Choose Your Own Adventure Books

Digital B2B Marketing

Choose Your Own Adventure books were a staple when I was growing up. I could read them for hours, choosing different paths and seeing each outcomes unfold. As a child, these books gave me a sense of control, they engaged me with choices and opportunities throughout the book.

Compelling Content: What Are Your Readers’ Hot Buttons?

Writing on the Web

How do you write compelling content that attracts and engages readers? Ahhh, that question again…(followed usually by how do you turn readers into buyers?). First, let’s deal with the compelling content thing.

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41 Fresh Blog Post Ideas For Your Company Blog

Hubspot

This is an excerpt from our new ebook – 100 Content Ideas for Community Managers. For tips like these for Twitter and Facebook, download the eBook here. Creating consistent and helpful blog content is a great way to build community and trust around your brand for your prospects.

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

Website Content Must Address What’s Keeping Engineers up at Night

Industrial Marketing Today

Speak to engineers across the board about what keeps them awake at night and you are likely to hear these three words repeatedly: Risk. Security. Compliance. Does your website content address those issues? The content on your industrial site may be missing the mark completely if it doesn’t speak directly to engineers’ pain points. If you are in the process of redesigning your industrial website, pause for a moment and think about the site content first.

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Three Social Media Lessons Learned

Digital B2B Marketing

There is no learning like hands on learning. Books, seminars, or cocktail discussions are valuable, but it cannot compare to what you learn by rolling up your sleeves and doing something yourself. In that light, here are three lessons I have learned through my increased involvement and starting this blog seven months ago. Find the Unexpected. Until I actively engaged in social media, you could not anticipate the type of return I would see.

The Power of the Human Voice in Lead Qualification & Lead Nurturing

ViewPoint

In a recent conversation on marketing approaches, friend and colleague Elizabeth Fairleigh, thE Connection , shared an interesting comment: “I was thinking about outbound telephone calls and why they are relevant today.

34 Awesome Twitter Ideas for Engaging Your Prospects

Hubspot

This is an excerpt from our new ebook, 100 Inbound Marketing Content Ideas. For more tips like these for your blog and Facebook page, download the ebook here.

7 B2B Marketing Strategies You Need to Know About

As B2B marketers, we know that our buyers' needs are ever-evolving, but it's not just our buyers that are changing.

Is Twitter “social?”

Chris Koch

Majority opinion seems to be that Twitter isn’t really a social platform it’s a broadcast medium. A study by Yahoo Research found that 50% of tweets are generated by an “elite” group of 20k users and that those users tend to follow one another rather than branching out—what many refer to as the social media echo chamber. For these reasons, pundits say that Twitter isn’t much use for reaching B2B customers.

Your Life According to Facebook: Facebook Overhauls Personal Profiles

Modern Marketing

by Jesse Noyes | Tweet this Suddenly the bevy of changes Facebook has been rolling out the past few days (subscriptions, the social ticker on the Newsfeed) makes sense.

Debunking the 80/20 Rule…and 4 Other Sales Force Myths

Marketing Craftmanship

Do the top 20% really bring in 80% of the bacon? The most recent issue of Chief Executive magazine features an insightful piece on “Raising Sales Force Effectiveness,” by the CEO of the Chally Group , and Ohio-based firm that focuses on sales force potential and performance measurement.

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25 Facebook Page Ideas You Haven't Tried Yet

Hubspot

This is an excerpt from our new ebook, 100 Inbound Marketing Content Ideas. For more ideas like these for Twitter and blogging, download the ebook here. Facebook offers a great opportunity to engage your prospects with its business pages.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results