Sat.Aug 18, 2007 - Fri.Aug 24, 2007

The ROI of Website Redesigns per Forrester


Forrester Research makes a collection of its past webcasts on various online marketing topics freely available (registration required). I recently checked out one of their presentations from about a year ago titled "The ROI of Web Site Redesigns Made Simple" by Harley Manning and Jeffrey North.

Blogger: Redirecting

Buzz Marketing for Technology

Vespa Go Green Video Challenge Vespa is doing a great job with viral / buzz marketing around their scooters. In NYC I got a free parking for life coupon at selected locations in the city - if I bought a new scooter

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B2B Lead Generation Blog: Closed Loop Marketing Isnt Software

B2B Lead Generation Blog

I recently spoke with a reader who was struggling with his closed loop marketing process. I'm sharing part of our conversation so that other readers may benefit. He explained that his company had invested "big dollars" to install a new

Blogger: Redirecting

Buzz Marketing for Technology

I met Tom Pick through my blog when he identified me as an emerging blogger with good content on B2B marketing and decided to link to me. When Robert Lesser and I put out our survey to identify which Web 2.0 tools are most popular with

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

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