Wed.Jan 17, 2018

Robot Writing, AI, and Marketing: It’s the End of the World as We Know It

Content Standard

Picture if you will, dear reader, the marketing apocalypse, a place where human-powered engines are less and less relevant and we are facing a new dawn: robot writing, triggered email campaigns, automated social scheduling and responses, ways to track users wherever they go. Oh, hang on.

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5 Things We’ve Done to Increase Our Organic CTR by 300%

Modern B2B Marketing

If you follow the latest SEO trends , you are probably aware that RankBrain, Google’s AI-driven algorithm, is set to become even more powerful in 2018. Whether organic click-through rate (CTR) affects Google rankings is no longer a question.

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Trending Sources

Proving ROI of Industrial Content Marketing is Still a Big Challenge

Industrial Marketing Today

Congratulations if your 2018 industrial content marketing budget increased or at least didn’t get cut. You are in good company. 38% of respondents from the 2018 Manufacturing Content Marketing Trends—North America survey expect their manufacturing content marketing spending to increase this year and another 46% expect it to remain the same as last year.

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The Ethics of Artificial Intelligence: What Kind of Society Do We Want to Have?

Marketing Insider Group

As someone who has worked with big data for some time, I have pushed the boundaries where this idea of relevance morphs into creepy (remember the infamous case study: How Target Figured out a girl was pregnant before her father did?). I am acutely aware of its lure to big business, and at the same time, […]. The post The Ethics of Artificial Intelligence: What Kind of Society Do We Want to Have? appeared first on Marketing Insider Group.

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The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

More Trending

5 Creative Strategies to Stay Inspired to Write All Year [Infographic]

Hubspot

If there's one thing we know about inspiration, it's that it's not very good at giving advance notice of anything. It crops up at the most inopportune time -- like when you're without a pen or a device to otherwise record a brilliant idea.

3 Things About Machine Learning Every Marketer Needs to Know

Act-On

Not sure you understand what machine learning is? It can sound a little scary and confusing, but it's not. It's just using data to answer questions. Adaptive Marketing AI B2B Marketing Marketing Life Personalization

Artificial Intelligence in the Digital Age: Optimizing Your AI Strategy

EMagine B2B Blog

It is no surprise that technology is evolving at a high-speed rate – welcome to the digital age! For most of us, our day begins with making immediate contact with our tech devices.

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Don’t Get Lost in Translation: How to Make Multilingual Marketing Easy

Modern Marketing

As the world moves towards greater globalization, marketing globally across multiple languages is more important than ever. English speakers accounted for only about 25% of internet users in 2017. In order to reach 80% of the world’s internet users, more than 10 languages are needed.

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Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

YouTube Has Updated Its Partner Program Requirements -- Here's What Marketers Need to Know

Hubspot

YouTube announced yesterday that it has modified the eligibility requirements for its Partner Program (YPP), which will change the ways and ability Creators can monetize their content on the platform. Here's what we know so far -- and how marketers can prepare.

Why You Don’t Really Need to Break Down Your Data Silos

Leadspace

Data Silos have become the “s-word” of B2B marketing for two reasons. First and foremost, because they’re a genuine problem.

4 Secrets to Selling Professional Services

Hinge Marketing

You probably didn’t enter your career as a consultant, lawyer, engineer, IT consultant, accountant, or other professional service provider so you could spend all of your time selling, but the world of professional services has changed considerably. To advance in your career, you have to succeed with business development. You have to make the transition from professional to rainmaker.

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Review bots, fake news, and the misinformation age

Biznology

This will be considered ancient news now, but it’s often better to analyze headlines when the buzz is over. The Last Jedi opened before the holidays as one of the highest-rated Star Wars movies ever according to Rotten Tomatoes critics score. As the audiences started talking about it, it became clear that the RT audience score would not be that generous, creating the site’s widest audience-critic gulf in the history of “ Star Wars ” films.

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Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.

Short workouts count too

Heinz Marketing

We set aggressive goals for ourselves, which is great. But too often we consider these as all or nothing. For example: You set a goal to run a marathon. Awesome. But getting out and running a couple miles is better than nothing. You have a full page of circuit training to accomplish. Does that intimidate you into doing nothing? Or do you at least get some of it done today? Your training plan says to run six miles today, but you’re tired at the end of the day.

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Why You Should Register for Unleash ‘18 Right Now

Outreach

How do you follow up last year’s inaugural Unleash, our game-changing customer conference attended by more than 250 highly successful sales leaders? That’s simple: double down and go twice as big this year!

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Influencer Marketing: The Power of the “Micro-Moment”

Onalytica B2B

A micro-moment (a term first introduced by Google in 2015) is the eureka moment in marketing and advertising in which the penny drops for the consumer; the moment they choose to enter the buying journey. The nature of this micro-moment depends entirely on what you’re offering as a brand and in turn the type of customer that you’re targeting. However, generally speaking, micro-moments are evolving, as your average consumers’ buying habits are changing.

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75% of Marketers Believe It’s “Important” to Deliver Omnichannel Experience

KoMarketing Associates

As marketers further explore the delivery of an omnichannel experience to their customers, new research is highlighting the importance of doing so to achieve key objectives. Thorin McGee of Target Marketing recently shared the preliminary results of the “2018 Omnichannel Marketing Survey,” and the data pointed toward a growing desire to deliver an omnichannel experience among marketers.

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Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.

8 Facebook Targeting Strategies You Should Try Today

ATAK Interactive

If you’ve spent hours wringing your hands over your Facebook ads strategy, you’re not alone. The clunky UI, confusing options, and vague reporting tend to elicit frustration from even the most experienced digital marketer. It doesn’t have to be this way.

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Only B2B - Untitled Article

Only B2B

10 Content Syndication Unanswered Questions. Even though Content Syndication is something that no marketer can overlook, there are various unanswered questions that might hover your head time to time.

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How to Convince Your Boss: 7 Steps to Getting Budget Approval

SnapApp

Whether it’s asking for funding to attend a lesser-known conference, or a new tool/platform to add to your team’s tech stack , the skill of successfully pitching your boss is vital for career advancement. .

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Only B2B - Untitled Article

Only B2B

5 Basic Demand Generation Etiquettes Every Marketer Should Follow. Just like life and business, demand generation also has its etiquettes and rules, if you break them, it will lead to poor results, wasted money and effort, and a frustrated marketer.

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7 Common Marketing Mistakes and strategies to avoid them

This white paper addresses the 7 most common challenges marketers hit when marketing products, solutions, or services and offers proven advice on how to avoid these missteps and improve the success of your marketing efforts.

Dirty databases aren’t the problem

LeanData

Key Takeaways. On average, corporate data grows 40% a year, but 20% of each database is dirty. Each dirty record costs your business $100 and promotes a terrible buying experience. Your dirty database isn’t the problem. The trick is working around it with the right tools. What if I told you it wasn’t about cleaning your dirty database—but about living with your dirty database? Hang on.

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Only B2B - Untitled Article

Only B2B

Lead Generation vs. Demand generation: What Marketers Tend to Confuse. Lead Generation vs. Demand generation: Stop Being Confused. For most people “ content marketing ” is ALL about “ marketing content ”. That is partially right.

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#OneTeam: The Terminus Account-Based Marketing Story

Terminus

“Shot of tequila? Shot of tequila.” ” When your team goes through an account-based marketing (ABM) transformation, sometimes tequila needs to get involved.

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Omnichannel eCommerce Strategies: A 3-Step Plan To The Perfect Customer Journey

Marketing Insider Group

Creating a seamless customer journey is the key to generating recurring sales. Making every touchpoint and every user experience flawless. First, they land on your website. Next, they shop in the store. And finally, check out on a mobile app. Omnichannel strategies have the power to create memorable, lasting experiences for consumers. And the better […]. The post Omnichannel eCommerce Strategies: A 3-Step Plan To The Perfect Customer Journey appeared first on Marketing Insider Group.

30 Ways to Get Inside the Mind of Your Target Buyer

Trust, support, and transparency: that's what your target buyer really wants. These 30 findings show the path from respect, to relationship, to business win.

11 Things CMOs Wish All Marketers Knew

Kapost

As B2B marketers sprint into a new year, full of anticipation and excitement to help our companies grow and thrive based on the success of our customers, there are a. The post 11 Things CMOs Wish All Marketers Knew appeared first on Kapost Content Marketing Blog. Marketing Strategy

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