Sat.Oct 20, 2007 - Fri.Oct 26, 2007

What is RSS? Check out this video

Anything Goes Marketing

Instead of me writing about what RSS (Real Simple Syndication) is , I'll let this whiteboard geek tell you all about it (thanks MarketingProfs!). Feel free to pass this along to your manager who doesn't understand what the hell RSS is and doesn't want to invest in it: Chad H.

RSS 130

Blogger: Redirecting

Buzz Marketing for Technology

Is Podcasting Dead? No way - if fact I am hearing about more marketers considering podcasting in 2008 than any year before - why they realize it is part of an integrated marketing strategy not a stand alone tactic

Business Rules Forum Targets Enterprise Decisioning as the Next Big Thing

Customer Experience Matrix

I’m headed back from the combined Business Rules Forum / Rules Technology Summit / Rules Expo conference in Orlando. Theme of the conference was ‘Enterprise Decisioning Comes of Age’. The general idea is that business rules have been applied extensively in a few areas, including fraud detection and insurance rating, and are now poised to play a larger role in coordinating decisions throughout the enterprise.

Rules 100

Think more, do less

B2B Lead Generation Blog

Are you too busy to think? Many of us feel that way at times. As simple as it seems, finding time to think effectively is vital to developing a solid sales, marketing and lead generation strategy. Without question, our mindsets ultimately influence our strategic choices. Which is why I think Michael Webb's post on the subject of thinking differently and banishing waste from sales and marketing is very compelling.

Top 20 B2B Marketing Charts of 2017

Discover critical data and insights with MarketingCharts' most popular B2B marketing charts of 2017. This deck covers both the buyer’s and seller’s perspective across topics such as lead generation, vendor relationships, and content marketing.

More Trending

Blogger: Redirecting

Buzz Marketing for Technology

At the recent MarketingProf's conference I encountered an innovative idea for using a blog. I just haven't been able to get it out of my mind, so I wanted to share it with you … A panel run by David Armano on Social Media in a B2B world

Automated Customer Scoring - Going Beyond Leads

Anything Goes Marketing

Automated Lead scoring is a term that many in the B2B world are familiar with. Essentially, you take the typical manual lead qualification process that a sales rep or call center does over the phone to find the best leads and let technology do this for you. Can you apply this same concept to customers? I think you can and those of you in B2C already do this quite well. At a recent MarketingSherpa's Boston Summit , Liz Thibeault, Senior Marketing Programs Manager, EMC Corp.,

Book Review: Value Acceleration

WebMarketCentral

The central contention of Value Acceleration: The Secrets to Building an Unbeatable Competitive Advantage by Mitchell Goozé and Ralph Mroz comes down to three points: 1) virtually every functional discipline in the modern organization (accounting, engineering, production etc.)

New on WebMarketCentral: Marketing Careers and Events

WebMarketCentral

Two new sections have recently been added to the fastest-growing web marketing portal—a Marketing and Sales Career Opportunities section , powered by CareerBuilder , and an extensive calendar of Marketing Events.

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GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

The coming month will test the boundaries of change management for marketing organizations (and their colleagues in sales, finance, IT and legal) as they ready their teams for the EU’s General Data Protection Regulation (GDPR), which will go into effect May 2018. Much of what we’ve seen in B2B marketing publications, martech vendor blogs and from word-of-mouth borders on fear-mongering. Not to say this isn’t understandable – a lot of rather quick changes must be made to ensure GDPR compliance, and they can feel overwhelming. However, some of the wisest B2B marketing experts continue to reiterate one very important point: GDPR, while causing significant stress now, will lead to more efficient and effective marketing and sales down the road.