Sat.Oct 20, 2007 - Fri.Oct 26, 2007

What is RSS? Check out this video

Anything Goes Marketing

Instead of me writing about what RSS (Real Simple Syndication) is , I'll let this whiteboard geek tell you all about it (thanks MarketingProfs!). Feel free to pass this along to your manager who doesn't understand what the hell RSS is and doesn't want to invest in it: Chad H.

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Business Rules Forum Targets Enterprise Decisioning as the Next Big Thing

Customer Experience Matrix

I’m headed back from the combined Business Rules Forum / Rules Technology Summit / Rules Expo conference in Orlando. Theme of the conference was ‘Enterprise Decisioning Comes of Age’. The general idea is that business rules have been applied extensively in a few areas, including fraud detection and insurance rating, and are now poised to play a larger role in coordinating decisions throughout the enterprise.

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Blogger: Redirecting

Buzz Marketing for Technology

Is Podcasting Dead? No way - if fact I am hearing about more marketers considering podcasting in 2008 than any year before - why they realize it is part of an integrated marketing strategy not a stand alone tactic

Think more, do less

B2B Lead Generation

Are you too busy to think? Many of us feel that way at times. As simple as it seems, finding time to think effectively is vital to developing a solid sales, marketing and lead generation strategy. Without question, our mindsets ultimately influence our strategic choices. Which is why I think Michael Webb's post on the subject of thinking differently and banishing waste from sales and marketing is very compelling.

The Sales Enablement Handbook

In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.

More Trending

Blogger: Redirecting

Buzz Marketing for Technology

At the recent MarketingProf's conference I encountered an innovative idea for using a blog. I just haven't been able to get it out of my mind, so I wanted to share it with you … A panel run by David Armano on Social Media in a B2B world

Automated Customer Scoring - Going Beyond Leads

Anything Goes Marketing

Automated Lead scoring is a term that many in the B2B world are familiar with. Essentially, you take the typical manual lead qualification process that a sales rep or call center does over the phone to find the best leads and let technology do this for you. Can you apply this same concept to customers? I think you can and those of you in B2C already do this quite well. At a recent MarketingSherpa's Boston Summit , Liz Thibeault, Senior Marketing Programs Manager, EMC Corp.,

Book Review: Value Acceleration


The central contention of Value Acceleration: The Secrets to Building an Unbeatable Competitive Advantage by Mitchell Goozé and Ralph Mroz comes down to three points: 1) virtually every functional discipline in the modern organization (accounting, engineering, production etc.)

New on WebMarketCentral: Marketing Careers and Events


Two new sections have recently been added to the fastest-growing web marketing portal—a Marketing and Sales Career Opportunities section , powered by CareerBuilder , and an extensive calendar of Marketing Events.

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The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.