Mon.Apr 18, 2011

Trending Sources

If Content Marketing is the Titanic, Could Low Marketer Confidence be the Iceberg?

Savvy B2B Marketing

We're pleased to present this guest post by Tom Pisello, also known as The ROI Guy. Read on for Tom's ideas on how marketers can regain confidence in -- and prove the value of -- their content marketing efforts.

Recent Research Reveals Best Time to Post on Social Media

PWB Marketing Blog

Content Marketing: Connect the Dots and Drive Results

Writing on the Web

How do you master the art of writing content for the Web so that you provide quality information on your web pages, blog, and newsletters that works to convert readers to clients? Ahhh, that’s what I’ve been trying to figure out for the last 12 years.

Recent Research Reveals Best Time to Post on Twitter and Facebook.

PWB Marketing Blog

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

More Trending

Social Slam recap: Lessons from 430 house guests

grow - Practical Marketing Solutions

I had an incredible experience last week that had quite an impact on me. I founded and helped host (along with Social Media Club Knoxville) a social media conference called Social Slam with more than 400 attendees from 17 states and Canada.

The Lead Generation Assessment | Our most popular service

Fearless Competitor

B2B Lead Generation | The Lead Generation Assessment service. The Lead Generation Assessment service is far and away our most popular service. Here’s why: Carlos Hilgado of The Annuitus Group wrote this about setting up a lead. Carlos Hildago. management program: Conducting an audit.

Study: 93% of B2B Marketers Use Social Media Marketing

Social Media B2B

According to a recent study by BtoB Magazine , 93% of all B2B marketers are engaged in some form of social media marketing, with most putting their focus on the most popular channels (LinkedIn, Facebook and Twitter). The Big Three.

BtoB 46

Are You Inspiring?

Fearless Competitor

B2B Marketing : Do you inspire? A parable. A man walks past a construction site and encounters a man laying bricks. &# What are you doing?&# he asks. “I’m laying bricks.&# came the reply. He continues on and find another man with bricks. He asks “What are you doing?&#.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Do You Need to Stop Measuring Marketing?

Digital B2B Marketing

Measurement Love. I’m a bit of a nut for measurement. In fact, I spent the first eight years of my career focused on improving and applying digital marketing measurement. I believe everything needs to be measured. But just maybe, we should stop measuring for a moment.

What’s the Difference Between “Sales 2.0? & “Social Selling”?

Sales Intelligence View

The sales environment continues to evolve. Most if not all companies are familiar with the term Sales 2.0 and now we are introducing Social Selling to the vocabulary of sales leaders. So whats the difference? Like I mentioned in the post Sales 3.0

New release by Silverpop: Gold Partner

Fearless Competitor

B2B Lead Generation : Silverpop New Release. Silverpop just released a major new release of Engage. Watch the video and click the link to our landing page for more. Watch a short video of Silverpop Engage. To contact us about our Silverpop services, please click. Find New Customers is a Gold partner for Silverpop. Jeff Ogden is President of the B2B lead generation consultancy, Find New Customers.

Steps in the B2B Marketing and Sales Process – by Christopher Ryan

Great B2B Marketing

In a typical business-to-business scenario, responses you generate and people you have contact with will flow through the marketing system and at different times during the end-to-end process will fall into the following categories: . Database Build – Contact names you have added to your database who have not responded to a promotional offer. You collect these names for remarketing purposes because they match the prospect criteria. Your mission is to turn them into raw inquiries.

7 B2B Marketing Strategies You Need to Know About

As B2B marketers, we know that our buyers' needs are ever-evolving, but it's not just our buyers that are changing.

Top Two Areas of Struggle in Marketing Automation Implementation

Marketing to Business Executives Blog

So you’re in the market for a marketing automation platform. You’ve gone through the Step-by-Step Guide to Selecting a Marketing Automation System by David Raab.

Sales Leadership: Ready for July & August?

Your Sales Management Guru

Sales Leadership: Ready for July & August? I maybe already too late, hopefully you aren’t? I often state that it is the salesperson’s responsibility to make quota not the sales managers, it is your responsibility to hire, train and put the salesperson in a position to win and exceed quota. Sales leadership means looking out 90 days or more to ensure you have the programs in place for success.

Benefits of Online Surveys for B2B Marketers

Modern B2B Marketing

by Maria Pergolino Understanding the needs and pain points of current customers and prospects is an important aspect for planning out B2B marketing campaigns. Traditionally, marketers would look to telephone and print surveys for needed marketing data.

Whose brand does Google want to build?

Biznology

Image via CrunchBase. by Tim Peter. Google announced its Q1 earnings late last week and posted a profit of $2.3 billion. That's billion. With a "B". Pretty good, huh? For GOOG, anyways. But what about for you? If you're like most businesses, you probably rely on Google to help you build your brand online. You're a key contributor to those billions per quarter flowing to Google's bottom line. But, the real question is, whose brand is Google interested in building?

A/B 10

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Animoto: Easy, Cost-Effective Video Content to Go

The Point

Good video content engages customers and prospects like no white paper or webinar can. Videos are easily accessible at any time, from any place, and adapt readily to mobile devices. And integrating video content into a campaign microsite or lead nurturing program is an effective way to add spark and visual interest and drive response. So why don’t more B2B companies use video? Well, one reason is cost.

Marketing Goes To Washington: How One Think-Tank Gets The Message Out

It's All About Revenue

by Jesse Noyes | Tweet this. This is the second in our Knowledge For Nonprofits series, which is made up of articles, interviews and tips for nonprofits. The first article on social media for good can be found here.

Recent Research Reveals Best Time to Post on Social Media

PWB Marketing Blog

Chad Wiebesick. Ever wonder when the best time of day is to post on Facebook, send a tweet, publish a blog post, or send an email? Dan Zarrella, Social Media Research Director of Hubspot, recently held a webinar where he unveiled

How Soon Is Too Soon To Ask Your Sales Prospect About Their Budget?

Sales Prospecting Perspectives

A common practice here at AG when speaking with prospects and uncovering qualified opportunities is to ask questions surrounding the budget process. A client asked a very interesting question regarding this aspect of our process last week which really got me thinking. She asked whether or not questions surrounding budget were the right ones to ask so early on in the sales process (meaning the first live conversation with a prospect).

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

Are You Marketing to Your Customers?

Reachforce

B2B Marketers spend lots of time and money on trying to acquire new customers. After all, you have sales guys breathing down your backs for new leads all the time and quotas to meet for bookings and new customers acquired. But why is it that we only worry about keeping

He was in grave danger; there was only one way out

ViewPoint

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. The farmer trudged across the farm yard late one night and entered the barn.

LeadTip: The new B2B Lead Exchange Service is launched

Fearless Competitor

Lead Generation Companies | LeadTip Launches. Jigsaw pioneered the idea of sharing contact information. Now LeadTip pioneers the idea of exchanging sale lead information. As the President of the B2B lead generation consultancy, Find New Customers , fresh ways of acquiring quality sales leads always interests me. Geoff Rego, who recently sold Market2Lead to Oracle, just announced this new company and invited me to help spread the word. We have a special offer for readers of this blog.

5 Tips For Better Business Storytelling

Hubspot

This is a guest blog post written by Brian Tarcy, a journalist, who has authored or co-authored more than a dozen books with business leaders, professional athletes, and medical professionals. He has two blogs: www.freecheezeburgerz.com and www.whatzgonnahappen.com. Who are you?

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

New White Paper: Twitter Strategies for Colleges and Universities

Fathom

While Twitter has grown to become one of the hottest tools in social media, many colleges are quietly disappointed with the results of their tweets. Not only do these schools struggle to find people passionate about maintaining the account, but … Continue reading → The post New White Paper: Twitter Strategies for Colleges and Universities appeared first on Fathom.

How to Use Your Site to Draw Email Subscribers? [Marketing Cast]

Hubspot

In marketing, having a big email list is like wearing Oakley shades with colorful frames—it emits confidence and demands respect. While everyone aspires to be that cool and attract a lot of email subscribers, doing so is actually a challenge.

Want More Leads or Sales? Make Sure You Are Leveraging the Point-of-Action

Fathom

Whether you are asking users to sign up for a newsletter or refinance their home, there is a moment of truth that occurs when the user decides if they will convert or leave. In this short time frame, often less … Continue reading → The post Want More Leads or Sales? Make Sure You Are Leveraging the Point-of-Action appeared first on Fathom. Paid Advertising/SEM/Display Usability Web Design & Development