Mon.Apr 18, 2011

Content Marketing: Connect the Dots and Drive Results

Writing on the Web

How do you master the art of writing content for the Web so that you provide quality information on your web pages, blog, and newsletters that works to convert readers to clients? Ahhh, that’s what I’ve been trying to figure out for the last 12 years.

Do You Need to Stop Measuring Marketing?

Digital B2B Marketing

Measurement Love. I’m a bit of a nut for measurement. In fact, I spent the first eight years of my career focused on improving and applying digital marketing measurement. I believe everything needs to be measured. But just maybe, we should stop measuring for a moment.

Trending Sources

Steps in the B2B Marketing and Sales Process – by Christopher Ryan

Great B2B Marketing

In a typical business-to-business scenario, responses you generate and people you have contact with will flow through the marketing system and at different times during the end-to-end process will fall into the following categories: . Database Build – Contact names you have added to your database who have not responded to a promotional offer. You collect these names for remarketing purposes because they match the prospect criteria. Your mission is to turn them into raw inquiries.

What’s the Difference Between “Sales 2.0? & “Social Selling”?

Sales Intelligence View

The sales environment continues to evolve. Most if not all companies are familiar with the term Sales 2.0 and now we are introducing Social Selling to the vocabulary of sales leaders. So whats the difference? Like I mentioned in the post Sales 3.0

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

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Marketing Goes To Washington: How One Think-Tank Gets The Message Out

Modern Marketing

by Jesse Noyes | Tweet this. This is the second in our Knowledge For Nonprofits series, which is made up of articles, interviews and tips for nonprofits. The first article on social media for good can be found here.

He was in grave danger; there was only one way out


James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. The farmer trudged across the farm yard late one night and entered the barn.

Are You Marketing to Your Customers?


B2B Marketers spend lots of time and money on trying to acquire new customers. After all, you have sales guys breathing down your backs for new leads all the time and quotas to meet for bookings and new customers acquired. But why is it that we only worry about keeping

5 Tips For Better Business Storytelling


This is a guest blog post written by Brian Tarcy, a journalist, who has authored or co-authored more than a dozen books with business leaders, professional athletes, and medical professionals. He has two blogs: and Who are you?

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

New White Paper: Twitter Strategies for Colleges and Universities


While Twitter has grown to become one of the hottest tools in social media, many colleges are quietly disappointed with the results of their tweets. Not only do these schools struggle to find people passionate about maintaining the account, but … Continue reading → The post New White Paper: Twitter Strategies for Colleges and Universities appeared first on Fathom.

How to Use Your Site to Draw Email Subscribers? [Marketing Cast]


In marketing, having a big email list is like wearing Oakley shades with colorful frames—it emits confidence and demands respect. While everyone aspires to be that cool and attract a lot of email subscribers, doing so is actually a challenge.

Want More Leads or Sales? Make Sure You Are Leveraging the Point-of-Action


Whether you are asking users to sign up for a newsletter or refinance their home, there is a moment of truth that occurs when the user decides if they will convert or leave. In this short time frame, often less … Continue reading → The post Want More Leads or Sales? Make Sure You Are Leveraging the Point-of-Action appeared first on Fathom. Paid Advertising/SEM/Display Usability Web Design & Development


If Content Marketing is the Titanic, Could Low Marketer Confidence be the Iceberg?

The ROI Guy

After two economic downturns over the past decade, most executives are scrutinizing budgets much more closely, and marketing is no exception. According to research from Junta42 and MarketingProfs, in surveys of over 1,100 North American B2B marketers, a significant portion (26%) of total marketing budget is spent on content-marketing initiatives, with 51% of B2B marketers planning to further increase their spend on content marketing over the next 12 months.

Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.

How to Quickly Crunch Tons of Marketing Data [Excel Tricks]


Ellie Mirman noted in an earlier post that one of the 5 biggest misconceptions about marketers is that we don’t know how to do math. She couldn’t be more correct! Many of us love numbers. And if you’re using a closed loop marketing system , you’ve probably got a lot of numbers to play with. Even if you don't love numbers, it's increasingly important for marketers to use quantitative metrics for decion making. Most of us use Excel to slice and dice our data.