2009

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ClickInsights: What was your "Aha" moment in 2009? - Part 2

Connect the Docs

It’s almost the end of the year and we will soon start a fresh one. What is amazing about the end of the year is the festive mood it puts us in. It also puts us in a reflective mood as we ponder over what has transpired and how we have come out of this year stronger than we went in.

ClickLaunch: What Matters NOW - Things to Think About and Do in 2010

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Thunder. Rolling Thunder. You can hear and sense it coming. Similarly, I knew that some fantastic content was coming our way when a few weeks ago, over a cup of hot tea, Rajesh Setty had mentioned to me that he was contributing to an eBook that Seth Godin and Ishita Gupta were putting together.

ClickLaunch: Jonathan Kantor's Crafting White Paper 2.0

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We have grown accustomed to short, quick messaging methodologies and unable to read detailed information for a substantial period of time before becoming distracted by events that require our immediate attention. What impact does this have on the readers of our white papers?

ClickLaunch: Bob Gilbreath's The Next Evolution of Marketing

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The old interruptive model of marketing doesn’t work. We know that. So, how do we marketers make meaningful connections with our customers through marketing that is truly valuable to their lives?

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

ClickInsights: What is your favorite case study? Why do you like it?

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Case studies come in all shapes and forms. Our Panel of Case Study Experts have written and reviewed thousands of case studies over the years. Which case study stands out in their mind?

ClickInsights: What is your favorite white paper? Why do you like it?

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White papers come in all shapes and forms. Our Panel of White Paper Experts have written and reviewed thousands of white papers over the years. Which white paper stands out in their mind?

SME 2

ClickInsights: Aggregating the Best Content in B2B Marketing

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The pace at which content is being added to the web has increased dramatically and so has the value of aggregating the best. How will the content aggregation landscape change in the next few years? What will the impact on content aggregation be as the semantic web starts to really take off?

ClickLaunch: Connect Direct's High-Tech Direct Marketing Handbook

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ClickLaunch is ClickDocument's platform for launching new and exciting eBooks, books and white papers. We feature top notch industry experts and thought leaders and get an exclusive insider view into their latest creation.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Connect the Docs

ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions.

ClickLaunch: The Content Marketing PlayBook

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ClickLaunch is ClickDocument's platform for launching new and exciting eBooks, books and white papers. We feature top notch industry experts and thought leaders and get an exclusive insider view into their latest creation.

ClickInsights: How should case studies be used in marketing activities versus sales activities?

Connect the Docs

ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). In ClickInsights Expert Interview Series we feature "top-notch" industry experts and thought leaders and get their insights, opinions and predictions.

WOM 2

Happy Sixth Month Blog Anniversary!

Connect the Docs

Six months ago we embarked on the ClickDocument: Connect the Docs blogging journey. It has been a thoroughly exciting adventure! Thank you Readers and Panel of Experts. Readers - A big thank you for reading, subscribing and for your enthusiastic involvement!

7 B2B Marketing Strategies You Need to Know About

As B2B marketers, we know that our buyers' needs are ever-evolving, but it's not just our buyers that are changing.

ClickInsights: How to choose a white paper syndication partner?

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ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predicitions.

FAQ 2

Guest Post: The Simplest, Most-Efficient Way to Write a Case Study: The story behind the Making Your Case ebook

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I was introduced to Jonathan Kranz by Michele Linn a few months back. Both Jonathan and Michele are regular contributors to our ClickInsights Case Study Experts Interview Series. Jonathan Kranz is the principal of Kranz Communications and a 13-year copywriting veteran.

Calling all Copywriters and Wanna-be-Copywriters to Copywriting Success Summit 2009

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Mike Stelzner is once again pulling together one of his informative online summits - Copywriting Success Summit 2009. We have invited Michael Stelzner, event producer of Copywriting Success Summit 2009 to share his thoughts on copywriting and details of the event he is organizing.

FAQ 2

ClickInsights: How B2B marketers should forge customer relationships by providing compelling content?

Connect the Docs

ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

Guest Post: Rebel Brown - Rolling Thunder - Powering Momentous Market Launches

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I met Rebel Brown through our common friend Ardath Albee earlier this year. Rebel is a go-to-market strategist specializing in start ups, turnarounds and start-arounds in the high technology arena.

ClickInsights: 3 important components that will make a great case study

Connect the Docs

ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). In ClickInsights Expert Interview Series we feature "top-notch" industry experts and thought leaders and get their insights, opinions and predictions.

Logo Inspiration for Branding and Identity

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A strong visual identity starts with a memorable logo. The best logos are those that can transcend time while also being relevant to its brand. A simple yet effective logo can stand being modernized (think Pepsi) without losing its essence.

ClickInsights: What is the biggest mistake to avoid when writing a white paper?

Connect the Docs

ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predicitions.

FAQ 2

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

Content Marketing Event: New Media 2012

Connect the Docs

Social and geopolitical changes, combined with economic and environmental factors, are rapidly altering, twisting and shaping the online landscape.

ClickInsights: How can B2B marketers use content effectively for demand generation?

Connect the Docs

ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions.

Best of ClickDocuments "Connect the Docs" Blog in 2009

Connect the Docs

2009 was the first year of Connect the Docs. A big thank you to all our readers, guest bloggers and interviewees for helping us build Connect the Docs. Enjoy the following collated list of best blog posts from Connect the Docs in 2009. Top 5 Blog Posts. Content Marketing - The Ultimate Cheat Sheet. You and I live in an era when creating and distributing content have become democratized.

What's the Plan?

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As you head into to 2010, no doubt you'll be thinking about business goals. Perhaps you already have a mental to-do list: blogging and Tweeting more, networking more, starting a Facebook group or uploading video content. Once New Year's has worn off, you just want to jump in and get started. They're great intentions, but you'll never achieve them without a plan.

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

How Shopping Can Help You Become a Better Marketer

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Love it or hate it, the holiday season is a largely commercial event. Those of us who dread shopping can at least look at the annual exercise as a good opportunity to analyze our own experiences as customers - then figure out how to replicate the positive experiences in our own marketing efforts. Your purchasing decisions are often made for reasons of convenience or affordability; but what kind of stores make you actually enjoy shopping?

Participation Inequality Online: Don't Panic if Your Blog doesn't Get Comments

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Whether we're writing a blog post, article or ebook, we're all hoping for the same thing. A reaction. A few dozen comments and a spirited discussion would be nice. Or at least a sign that someone is out there. Blogging can be tough - especially in the beginning - because it's a one-sided conversation. The risk is that, without the immediate affirmation we want, panic sets in and we go off track and off topic, forgetting what our point was in the first place.

The Importance of Powerful Visuals in Content Marketing

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Content isn’t just about text anymore. In fact, too much text can harm your efforts to engage an audience. With peoples’ shortening attention spans, you need to think visually, and use powerful visuals to attract and connect with your audience. People now post over 14 million photos a day on Facebook. Video content isn’t far behind. Easy-to-use cameras, video cameras and cell phones make it incredibly easy to shoot pictures and record video, and then share it online.

11 Marketing Lessons to be Learned from Driving

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I drive my kids to all the places they need to be and tackle a zillion questions along the way. If you have an inquisitive 7 year old son like mine and drive around with him as much as I do, every minute with him in the car becomes an opportunity for many fun games, storytelling, being silly and also teaching him life lessons.

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all.

Time to Analyze your Content: What Worked and What Failed?

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As the end of the year approaches, it's a good idea to shift focus from content to analysis. What has worked for you the past year and what hasn't? What was hot and what was not? While people move into vacation mode, there's no harm in producing a little less content in order to focus on maximizing results in the coming year. Not effort. Results. Here are some questions to ask yourself: What content has been most effective in terms of traffic, buzz or comments?

Are You Ready for Black Friday and Cyber Monday?

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Holidays are fast approaching which means spending time with your family and loved ones, time off work for most of us and, of course, overspending on gifts and merchandise. The notorious Black Friday is usually perceived by analysts as being the main major marketing event that launches the Holidays' spending frenzy. It is soon followed by Cyber Monday , which sort of launches the same wave of spending though in the online space. This is a great time for retailers, etailers and affiliate programs.

What is HARO?

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Chances are, if you're not a journalist, you haven't heard of HARO. It stands for Help A Reporter Out, and it's a site that was created to help journalists connect with experts or sources to interview for articles that they're writing. Chances are, you're thinking: OK, but I'm still not a journalist, so why is HARO useful to me? Well, if you're blogging or creating content regularly, you are similar to a journalist in some ways.

How to Be a Content Marketing Winner

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Do you feel like a content marketing loser? Like even though you're using the same strategies as the celebrity bloggers, the crowd keeps passing you by? In a super post about "getting lucky" in the content marketing world , Tracy Feit Love breaks it down to this memorable example: "Two guys walk into a bar (humor me here). The first guy walks up to a woman and says, 'Hi. I make a lot of money and drive a really fast car, so you will definitely want to go out with me.

The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey.