Mon.Feb 06, 2012

25 Non-Financial Benefits of Business Blogging

grow - Practical Marketing Solutions

While the use of blogging as a marketing and communications platform continues to grow for many organizations, you still might be facing this question from your boss — “Why are we doing this?”

Taking B2B Marketing Mobile: The Pitfalls and Payback

B2B Lead Generation Blog

Trending Sources

The Simple Template for a Thorough Content Style Guide

Hubspot

Content creation is central to your inbound marketing success, but as your volume of written content increases, inconsistencies are also bound to arise.

The Hemingway Guide to Content Marketing

Modern Marketing

by Jesse Noyes | Tweet this Ernest Hemingway is one of the best writers of all time, but a great content marketer? Sure, Hemingway wasn’t out to warm up leads or sell a product. Well, maybe books.) Still, Hemingway’s writing process reveals great tips for content marketing. Below we suggest some words of wisdom from Hemingway you can apply to your content marketing process. Don’t Over Think It. “…I

RSS 65

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

More Trending

How to Hire an Awesome Inbound Marketing Manager

Modern B2B Marketing

by Maria Pergolino As you may have noticed, some new faces have joined the marketing team here at Marketo to help improve our online engagement and grow demand from inbound marketing sources.

Media 12

What Does Big Ben and the Cliffs of Moher Have to do with Sales Intelligence?

Sales Intelligence View

From Ireland to the United Kingdom, sales people just gained more intelligence as InsideView announced the general availability of InsideView UK & Ireland edition. Working with eight of the leading integrators and resellers in the region we are already making an impact for over fifty businesses since we announced our move into Ireland and the UK.

The Hemingway Guide to Content Marketing

Modern Marketing

by Jesse Noyes | Tweet this Ernst Hemingway is one of the best writers of all time, but a great content marketer? Sure, Hemingway wasn’t out to warm up leads or sell a product. Well, maybe books.) Still, Hemingway’s writing process reveals great tips for content marketing. Below we suggest some words of wisdom from Hemingway you can apply to your content marketing process. Don’t Over Think It. “…I

B2B 3

SEO ageism: Does Google prefer old Web sites?

Biznology

Image via CrunchBase. It’s an oft-repeated theory within the SEO community: Google (and other search engines) provide higher search rankings to older sites. You might be wondering why this is true–and if you have a new Web site, you might not be very pleased about that. Is this actually true? Why is it true? Will it continue to be true?

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

BMW’s Storm Cooper: A Mini-Coup Rather than a PR Blunder?

Marketing Craftmanship

Stormy Weather for BMW? For a fee, Germany allows people or companies to sponsor the names of weather fronts.

B2B Aware: Last Week in B2B Marketing - Super Tactics

MLT Creative

WEEK OF JANUARY 30-FEBRUARY 3, 2012. The week leading up to Super Bowl is always fun for marketers who have a great time rating and judging the latest creative from the consumer brands. Last week in B2B marketing the B2B blogosphere is buzzing about learning from big event masters, asking the right questions, copywriting brainstorming, and more. We appreciate the content contributors who keep the B2B marketing community informed with your reports, thoughts and observations.