Sat.Jul 03, 2010 - Fri.Jul 09, 2010

The 20 craziest things you can do on Twitter

grow - Practical Marketing Solutions

OK, we’ve heard all the great business success stories about connecting and learning through Twitter. But the human race is made up of all kinds of people and some of them have more important things to do. Like hooking their toilet up to Twitter.

Inbound Marketing vs. Outbound Marketing

Hubspot

Editor's Note : An updated version of this article has been published here: " Inbound Marketing and the Next Phase of Marketing on the Web ".

Trending Sources

Translate Features into Benefits if You Want Your Marketing.

Industrial Marketing Today

Marketing 101 teaches you “Customers buy benefits and not product features.” I'm not disputing that nor am I making a new revelation. What I do want to talk about here is the how and not the why of you should translate your features

Getting Ready for Marketing Automation

NuSpark

I’ve introduced marketing automation previously, and I now wanted to discuss essential steps for your company to prepare. As a reminder, marketing automation is a platform to improve marketing and sales integration, increase revenue, decrease costs, and achieve better marketing ROI. NuSpark Marketing ‘s team of experts contribute to the transition. By implementing marketing … [ visit site to read more ]. Related posts. No related posts.

ROI 17

The Content Marketing Pyramid

The Ultimate Framework To Develop & Execute Your Content Marketing Strategy

More Trending

Don't Count on Marketing Automation to Solve All Your Lead.

Industrial Marketing Today

Some B2B marketers tend to think of Marketing Automation as the silver bullet that will solve their lead generation crisis. Of course, Marketing Automation alone cannot live up to those hyped up expectations and has to take the brunt of

Why serious games are a serious form of thought leadership marketing

Chris Koch

Image by Getty Images via @daylife. I’ve been looking at the growing connection between gaming and thought leadership this week. I know, I know. It’s hard to utter thought leadership in the same breath as video games, avatars, and conversation balloons, but all of these pieces have converged.

Email Critique: CMS Vendor Asks Too Many Questions

The Point

As data sheets go, the design below from Ektron , a New Hampshire-based developer of CMS (Content Management System) software, has its merits. Unfortunately, it’s not a data sheet, it’s an email, and on that score, it breaks virtually every rule in the book. Let me count the ways.

B2B 2

67 Innovations To Help You Get Inspired | B2B Marketing Insider

B2B Marketing Insider

Every once in a while it's important to step away from our everday responsibilities and ponder creative new ideas, new solutions, and innovations

Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.

Online Reputation? 4 Tips

Writing on the Web

Friday’s guest post is by Robert Stretch , author of VA Mortgage Center blog: For business people, few things are more important than reputation. Thanks to the worldwide web — which sometimes feels as vast as a universe-wide web — monitoring your online reputation demands serious attention.

Time to Kill the Press Release?

What Works - What Doesn't

While writing a press release for a client the other day, I got to thinking about what I was doing. Dangerous idea, thinking too much.

PR 2

An Interview with Sean Geehan, CEO and Founder Geehan Group

Buzz Marketing for Technology

I met Sean at a recent ITSMA Marketing Leadership forum. Many of his ideas really hit home for me so I wanted to share these with you.

How Social Media Drives Better Email Results

B2B Marketing Insider

Michael Brenner post on email plus social According to 2 recent reports, marketers are seeing better results when combining email and social media tactics. While integrated marketing approaches are nothing new, email and social media

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

Is It a Case Study or Just a Testimonial?

WriteSpark

You're excited to have a well-known customer who is happy with your product and ready to talk for case study. Yet after the interview, that excitement fizzles because the story seems less substantive and interesting than what you expected.

What B2B Marketers Can Learn from B2C Stories

B2B Marketing Traction

Tweet. I rarely pay attention to a TV ad. But, a new ad for a Toyota Corolla got my attention last night. I haven’t been looking for a Corolla, let alone a Toyota, but I watched the entire ad. I paid attention because it told an interesting story about a woman who wants to buy a Toyota Corolla.

Saving Your Content from Web Clutter

B2B Memes

Until very recently, Safari, Apple’s Web browser, has for me always come in a distant second to Firefox. But with the latest update to Safari, that may change. A new feature in Safari 5.0, Reader , is a compelling tool for reducing an article on the Web to its essence: the words.

Content Marketing: Accuracy, First Impressions and Demand Gen

Smashmouth Marketing

Guest post by Paul Simon , Sharper Content, @paulcontentman. We all form instant impressions when meeting someone new. Guess what? The same thing happens when we read something from someone we don't know - and the proliferation of social media puts an awful of "new" people in front of us.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

Dig Deep with B2B Buyer Personas

The Content Factor

Every B2B marketer I talk to is on board with the concept of user personas to guide their web content strategy. Now our team is working with several clients to really drive this concept home, and apply personas more aggressively to the content they are creating.

Best Content Content Marketing Tool on the Planet?

Writing on the Web

Here is a quick video I made this weekend with my Flip camcorder… It’s just a short one… let me know if I can help you with your business blog. What’s your biggest challenge with blogging, and content marketing? Share this on Bebo. Blog this on Blogger.

Social Media Goes Corporate

Ambal's Amusings

Businesses have started integrating social media into their marketing efforts. However do not just social media for the sake of doing social media.

HiveFire Curata Cuts the Work in Content Aggregation

Customer Experience Matrix

Summary: HiveFire Curata makes it easy to assemble and republish content on specialized topics, attracting visitors to your company’s Web site. Here’s an irony for you: the world is awash with content, but marketers struggle to find enough of it. It’s like a sailor dying of thirst. Of course, sailors really do die of thirst. It happens when they’re surrounded by salt water they can’t drink. Marketers have the same problem: they can’t use most of the content that’s available.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

Data Hygiene: Real Results Pt. 3

Reachforce

You may think that your accounts and contacts in your database would be mostly clean because those people are typically contacted and updated more frequently by sales reps, but check out the latest Data Hygiene results from a customer's contacts and accounts: How does your data compare? Find out with

Is the Social Web Changing How We Write?How to Write Like You Talk

Writing on the Web

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Oracle’s Social Media Policy

Paul Gillin

With the acquisition of Sun complete, Oracle distributed its social media policy to employees this week, and I was forwarded a copy. A version from six months ago can be found here. This is a nice, concise document that covers all the bases I can think of. It’s particularly useful in its approach to copyright and permissions. Perhaps it will help you in formulating your own policy.

Sales Puny? Need a Workout?

Your Sales Management Guru

Is your organization and your sales team suffering from: Puny Revenues? Weak Results? It Maybe Time for a Sales Leadership Workout! A one & 1/2 Day Regimen for Getting Your Sales Organization in Shape . Build a proactive approach to Sales Management 2.0 that creates predictive revenue and a self-managed sales team. Learn how other top performing sales leaders have muscled up their teams to pump up predictable revenues.

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

Looking Back at 100: Top 10 Posts on the Webbiquity Blog (So Far)

Webbiquity

Hard to believe that this blog, officially launched just a few months ago, has already surpassed 100 posts. But here we are! Thank you for reading, and without further ado, below are the 10 most-viewed posts on this blog to date. Some of the entries are surprising, but life can be like that. These are the posts that readers have “voted&# as the best by their traffic so far. How to Write an Ad Agency RFP. This one surprised me.

Online Content Marketing Results: Poll Says 50% Dissatisfied

Writing on the Web

In a recent poll , I asked readers if their marketing tasks were easier, faster, more effective since publishing a website or blog… Half of respondents said yes , significantly better results since doing web marketing. One-third said yes, but still needs improvement. 16.7% say, not much difference. My conclusion: half of you are getting results with your Web content marketing , the other half still struggles to see the kinds of results you want.

Words As Cover Ups for Content Marketing's "Secret"

Biznology

Image by jovike via Flickr. by Frank Reed. I remember about a year or so ago when I promised myself (and my audience) that I was going to harness my blogging. I started getting into posts that were longer than necessary.

Holy Grail of Sales Lead Generation Metrics: MQLs:SALs:SQLs = 1:1:1

ViewPoint

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results