Sat.Jul 03, 2010 - Fri.Jul 09, 2010

Cliff Allen on Marketing

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The 20 craziest things you can do on Twitter

grow - Practical Marketing Solutions

OK, we’ve heard all the great business success stories about connecting and learning through Twitter. But the human race is made up of all kinds of people and some of them have more important things to do. Like hooking their toilet up to Twitter.

Buyer Personas: Where (and How!) to Start | - B2B.


How And Why You Need To Create Buyer Personas So That Your B2B Marketing Is For Someone And Not Everyone - Including A Buyer Persona Worksheet For You

Inbound Marketing vs. Outbound Marketing


Editor's Note : An updated version of this article has been published here: " Inbound Marketing and the Next Phase of Marketing on the Web ".

Groundswell Blook Report, Chapter Three: The Social Technographics Profile

MI6 Marketing Agency

Author: Chris Herbert. Audience: Senior Executives, Marketing and Sales Professionals, Social Scien. Groundswell is broken down into three parts. Part one (chapters 1-3) focuses on understanding the groundswell. Chapter 3. The Social Technographics® Profile.

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

LinkedIn Account Restricted? You May Have Been Too Active on LinkedIn!

WindMill Networking

Why has my LinkedIn account been restricted? No, that is not a question that I personally asked recently, but one asked by someone in my network. This is someone who is not a spammer, not even involved in marketing, and generally keeps a low profile on the social networking site.

Creating a content marketing plan — without any content

grow - Practical Marketing Solutions

When somebody talks about “content marketing,&# they’re really talking about “content engineering&# — scientifically optimizing documents such as blogs, case studies and white papers to create search engine results and sales leads.

Getting Ready for Marketing Automation


I’ve introduced marketing automation previously, and I now wanted to discuss essential steps for your company to prepare. As a reminder, marketing automation is a platform to improve marketing and sales integration, increase revenue, decrease costs, and achieve better marketing ROI. NuSpark Marketing ‘s team of experts contribute to the transition. By implementing marketing … [ visit site to read more ]. Related posts. No related posts.

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Tips to Improve How You Segment Your Database

Anything Goes Marketing

Hi everyone. Between taking a nice vacation, recovering from the vacation and then work travel, the ‘old blog was collecting some dust. During my travels and discussions with customers, one of the items that keeps coming up is the need for clean, complete and accurate data.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

11 Ways To *Be* On Twitter


"Really bud, you just need to to be yourself." One of the most common questions that comes up in any initial Twitter related conversation is, “how should I act on Twitter?” My advice

67 Innovations To Help You Get Inspired

B2B Marketing Insider

Michael Brenner Innovation Every once in a while it's important to step away from our everday responsibilities and ponder creative new ideas, new solutions, and innovations. Inspiration often comes from considering things outside our

67 Innovations To Help You Get Inspired | B2B Marketing Insider

B2B Marketing Insider

Every once in a while it's important to step away from our everday responsibilities and ponder creative new ideas, new solutions, and innovations

How Social Media Drives Better Email Results

B2B Marketing Insider

Michael Brenner post on email plus social According to 2 recent reports, marketers are seeing better results when combining email and social media tactics. While integrated marketing approaches are nothing new, email and social media

7 B2B Marketing Strategies You Need to Know About

As B2B marketers, we know that our buyers' needs are ever-evolving, but it's not just our buyers that are changing.

Don't Count on Marketing Automation to Solve All Your Lead.

Industrial Marketing Today

Some B2B marketers tend to think of Marketing Automation as the silver bullet that will solve their lead generation crisis. Of course, Marketing Automation alone cannot live up to those hyped up expectations and has to take the brunt of

Why serious games are a serious form of thought leadership marketing

Chris Koch

Image by Getty Images via @daylife. I’ve been looking at the growing connection between gaming and thought leadership this week. I know, I know. It’s hard to utter thought leadership in the same breath as video games, avatars, and conversation balloons, but all of these pieces have converged.

Email and Event Marketing on Facebook Doesn’t Work

PR Meets Marketing

Outside of some close friends, one of the little known secrets about me is that I used to salsa dance. Not only did I enjoy dancing, I also competed in group and couples competitions.

Email Critique: CMS Vendor Asks Too Many Questions

The Point

As data sheets go, the design below from Ektron , a New Hampshire-based developer of CMS (Content Management System) software, has its merits. Unfortunately, it’s not a data sheet, it’s an email, and on that score, it breaks virtually every rule in the book. Let me count the ways.

B2B 2

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

Online Reputation? 4 Tips

Writing on the Web

Friday’s guest post is by Robert Stretch , author of VA Mortgage Center blog: For business people, few things are more important than reputation. Thanks to the worldwide web — which sometimes feels as vast as a universe-wide web — monitoring your online reputation demands serious attention.

Time to Kill the Press Release?

What Works - What Doesn't

While writing a press release for a client the other day, I got to thinking about what I was doing. Dangerous idea, thinking too much.

PR 2

18 Things Online Measurement Can Tell You


Measuring, monitoring and tracking your website and social media presences can give you quite a bit of good information.

What Will You Say When He (or She) Pops THE BIG QUESTION?

Sales Lead Dynamics

In romance, The Big Question is “Will you marry me?” The answer is straightforward. It’s “yes or no”. In networking, the Big Question is “ What do you do? ” The answer is anything but straightforward. But you better get it right. Otherwise, forget about referrals. .

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

Mama Nature’s Marketing Tips: Drones Don’t Cut it in the Biz World

Savvy B2B Marketing

This post is part of my “Marketing According to Mother Nature&# series. From the birds and the bees to sharks and wildebeests, the natural world is full of metaphors that provide surprisingly relevant marketing insights.

An Interview with Sean Geehan, CEO and Founder Geehan Group

Buzz Marketing for Technology

I met Sean at a recent ITSMA Marketing Leadership forum. Many of his ideas really hit home for me so I wanted to share these with you.

5 Tips for Reaching Your Audience Online


While the Internet and social media have made it easier for everyone to have a voice, there are also a lot more voices talking, which can make it difficult to connect with the right people online.

5 Ways to Optimize Landing Pages for B2B Content Assets

Savvy B2B Marketing

We're pleased to feature a guest post by Derek Edmond of KoMarketing Associates. Derek shares smart ideas for helping prospects and customers find your content, so read on! It is critical that B2B marketers squeeze as much opportunity as possible with the content available.

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

Is It a Case Study or Just a Testimonial?


You're excited to have a well-known customer who is happy with your product and ready to talk for case study. Yet after the interview, that excitement fizzles because the story seems less substantive and interesting than what you expected.

What B2B Marketers Can Learn from B2C Stories

B2B Marketing Traction

Tweet. I rarely pay attention to a TV ad. But, a new ad for a Toyota Corolla got my attention last night. I haven’t been looking for a Corolla, let alone a Toyota, but I watched the entire ad. I paid attention because it told an interesting story about a woman who wants to buy a Toyota Corolla.

Saving Your Content from Web Clutter

B2B Memes

Until very recently, Safari, Apple’s Web browser, has for me always come in a distant second to Firefox. But with the latest update to Safari, that may change. A new feature in Safari 5.0, Reader , is a compelling tool for reducing an article on the Web to its essence: the words.

Seeing through your customer’s eyes

Content Marketing for BI

You have a great idea. You turned it into a product. It’s going to solve all kinds of problems. The company you work for is great (lucky you). You see it and you want everyone else to see it too.

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all.

Kathleen loves her window guy


This morning guess what popped up in my email? A note from my across-the-street neighbor Kathleen. Our block is very connected and we often email one another bits of helpful information. Often about homes and gardens. Great babysitters. Party invitations.

Content Marketing: Accuracy, First Impressions and Demand Gen

Smashmouth Marketing

Guest post by Paul Simon , Sharper Content, @paulcontentman. We all form instant impressions when meeting someone new. Guess what? The same thing happens when we read something from someone we don't know - and the proliferation of social media puts an awful of "new" people in front of us.

How Google Indexes & Presents Your Website [Infographic]


While it’s not possible to know everything that Google does when it indexes your website and presents it in search results, this infographic from PPCBlog will help demystify the process just a bit.


Dig Deep with B2B Buyer Personas

The Content Factor

Every B2B marketer I talk to is on board with the concept of user personas to guide their web content strategy. Now our team is working with several clients to really drive this concept home, and apply personas more aggressively to the content they are creating.

The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey.