Sat.Jul 03, 2010 - Fri.Jul 09, 2010

Inbound Marketing vs. Outbound Marketing

Hubspot

Editor's Note : An updated version of this article has been published here: " Inbound Marketing and the Next Phase of Marketing on the Web ".

Getting Ready for Marketing Automation

NuSpark

I’ve introduced marketing automation previously, and I now wanted to discuss essential steps for your company to prepare. As a reminder, marketing automation is a platform to improve marketing and sales integration, increase revenue, decrease costs, and achieve better marketing ROI. NuSpark Marketing ‘s team of experts contribute to the transition. By implementing marketing … [ visit site to read more ]. Related posts. No related posts.

ROI 17

Trending Sources

Translate Features into Benefits if You Want Your Marketing.

Industrial Marketing Today

Marketing 101 teaches you “Customers buy benefits and not product features.” I'm not disputing that nor am I making a new revelation. What I do want to talk about here is the how and not the why of you should translate your features

Tips to Improve How You Segment Your Database

Anything Goes Marketing

Hi everyone. Between taking a nice vacation, recovering from the vacation and then work travel, the ‘old blog was collecting some dust. During my travels and discussions with customers, one of the items that keeps coming up is the need for clean, complete and accurate data.

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

More Trending

Online Reputation? 4 Tips

Writing on the Web

Friday’s guest post is by Robert Stretch , author of VA Mortgage Center blog: For business people, few things are more important than reputation. Thanks to the worldwide web — which sometimes feels as vast as a universe-wide web — monitoring your online reputation demands serious attention.

67 Innovations To Help You Get Inspired | B2B Marketing Insider

Marketing Insider Group

Every once in a while it's important to step away from our everday responsibilities and ponder creative new ideas, new solutions, and innovations

An Interview with Sean Geehan, CEO and Founder Geehan Group

Buzz Marketing for Technology

I met Sean at a recent ITSMA Marketing Leadership forum. Many of his ideas really hit home for me so I wanted to share these with you.

Is It a Case Study or Just a Testimonial?

WriteSpark

You're excited to have a well-known customer who is happy with your product and ready to talk for case study. Yet after the interview, that excitement fizzles because the story seems less substantive and interesting than what you expected.

Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.

What B2B Marketers Can Learn from B2C Stories

B2B Marketing Traction

Tweet. I rarely pay attention to a TV ad. But, a new ad for a Toyota Corolla got my attention last night. I haven’t been looking for a Corolla, let alone a Toyota, but I watched the entire ad. I paid attention because it told an interesting story about a woman who wants to buy a Toyota Corolla.

How Social Media Drives Better Email Results

Marketing Insider Group

Michael Brenner post on email plus social According to 2 recent reports, marketers are seeing better results when combining email and social media tactics. While integrated marketing approaches are nothing new, email and social media

Saving Your Content from Web Clutter

B2B Memes

Until very recently, Safari, Apple’s Web browser, has for me always come in a distant second to Firefox. But with the latest update to Safari, that may change. A new feature in Safari 5.0, Reader , is a compelling tool for reducing an article on the Web to its essence: the words.

Content Marketing: Accuracy, First Impressions and Demand Gen

Smashmouth Marketing

Guest post by Paul Simon , Sharper Content, @paulcontentman. We all form instant impressions when meeting someone new. Guess what? The same thing happens when we read something from someone we don't know - and the proliferation of social media puts an awful of "new" people in front of us.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

Dig Deep with B2B Buyer Personas

The Content Factor

Every B2B marketer I talk to is on board with the concept of user personas to guide their web content strategy. Now our team is working with several clients to really drive this concept home, and apply personas more aggressively to the content they are creating.

Best Content Content Marketing Tool on the Planet?

Writing on the Web

Here is a quick video I made this weekend with my Flip camcorder… It’s just a short one… let me know if I can help you with your business blog. What’s your biggest challenge with blogging, and content marketing? Share this on Bebo. Blog this on Blogger.

Social Media Goes Corporate

Ambal's Amusings

Businesses have started integrating social media into their marketing efforts. However do not just social media for the sake of doing social media.

Holy Grail of Sales Lead Generation Metrics: MQLs:SALs:SQLs = 1:1:1

ViewPoint

7 Common Marketing Mistakes and strategies to avoid them

This white paper addresses the 7 most common challenges marketers hit when marketing products, solutions, or services and offers proven advice on how to avoid these missteps and improve the success of your marketing efforts.

E-Commerce Strategy on BlogTalkRadio

NuSpark

This week’s NuSpark Marketing Strategy show features Brett Hart, owner of his own e-commerce and custom programming company, Paradox Labs. He consults NuSpark Marketing clients on how to implement and measure e-commerce applications. We’ll learn much about the best ways to profit from an e-commerce website. Please tune in to learn best practices. Listen to BlogTalkRadio this Sunday July 11 at 6p ET. Details here: visit site to read more ]. Related posts. No related posts.

Is the Social Web Changing How We Write?How to Write Like You Talk

Writing on the Web

How to Write Like You Talk" alt=" Is the Social Web Changing How We Write? How to Write Like You Talk" />.

The Pros and Cons of B2B Marketing Outsourcing – by Christopher Ryan

Great B2B Marketing

As a CEO or business owner, you have some tough decisions to make about your marketing and sales operations. Traditionally, this has involved hiring one or more marketing personnel, and paying them a salary (sometimes with a bonus) as your in-house marketing department. I worked in this model for two decades, earlier as a marketing manager and later as the marketing (and sometimes sales) department head. . In many ways the in-house model works well, but it does have its challenges.

HiveFire Curata Cuts the Work in Content Aggregation

Customer Experience Matrix

Summary: HiveFire Curata makes it easy to assemble and republish content on specialized topics, attracting visitors to your company’s Web site. Here’s an irony for you: the world is awash with content, but marketers struggle to find enough of it. It’s like a sailor dying of thirst. Of course, sailors really do die of thirst. It happens when they’re surrounded by salt water they can’t drink. Marketers have the same problem: they can’t use most of the content that’s available.

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.

E-Commerce Strategy on BlogTalkRadio

NuSpark

This week’s NuSpark Marketing Strategy show features Brett Hart, owner of his own e-commerce and custom programming company, Paradox Labs. He consults NuSpark Marketing clients on how to implement and measure e-commerce applications. We’ll learn much about the best ways to profit from an e-commerce website. Please tune in to learn best practices. Listen to BlogTalkRadio this Sunday July 11 at 6p ET. Details here: [link]. Related posts. No related posts.

Data Hygiene: Real Results Pt. 3

Reachforce

You may think that your accounts and contacts in your database would be mostly clean because those people are typically contacted and updated more frequently by sales reps, but check out the latest Data Hygiene results from a customer's contacts and accounts: How does your data compare? Find out with

Oracle’s Social Media Policy

Paul Gillin

With the acquisition of Sun complete, Oracle distributed its social media policy to employees this week, and I was forwarded a copy. A version from six months ago can be found here. This is a nice, concise document that covers all the bases I can think of. It’s particularly useful in its approach to copyright and permissions. Perhaps it will help you in formulating your own policy.

Online Content Marketing Results: Poll Says 50% Dissatisfied

Writing on the Web

In a recent poll , I asked readers if their marketing tasks were easier, faster, more effective since publishing a website or blog… Half of respondents said yes , significantly better results since doing web marketing. One-third said yes, but still needs improvement. 16.7% say, not much difference. My conclusion: half of you are getting results with your Web content marketing , the other half still struggles to see the kinds of results you want.

30 Ways to Get Inside the Mind of Your Target Buyer

Trust, support, and transparency: that's what your target buyer really wants. These 30 findings show the path from respect, to relationship, to business win.

Getting Ready for Marketing Automation

NuSpark

I’ve introduced marketing automation previously, and I now wanted to discuss essential steps for your company to prepare. As a reminder, marketing automation is a platform to improve marketing and sales integration, increase revenue, decrease costs, and achieve better marketing ROI. NuSpark Marketing ‘s team of experts contribute to the transition. By implementing marketing automation, your firm will.

6 Best Practices for Following Up on Webinar Attendees & Registrants

ViewPoint

Looking Back at 100: Top 10 Posts on the Webbiquity Blog (So Far)

Webbiquity

Hard to believe that this blog, officially launched just a few months ago, has already surpassed 100 posts. But here we are! Thank you for reading, and without further ado, below are the 10 most-viewed posts on this blog to date. Some of the entries are surprising, but life can be like that. These are the posts that readers have “voted&# as the best by their traffic so far. How to Write an Ad Agency RFP. This one surprised me.

SEM 2

Phony Testimonials and Dumb Social Proof

Writing on the Web

How do you get good client testimonials for your sales copy, for example, content for a landing page, when you don’t have a lot of previous clients? There’s no doubt that social proof is one of the key ways people decide to buy or try your products or services. I get asked about this by some of my consulting clients who are starting a new business or product launch.

9 Experts Rethinking Demand Generation

How to strategically target your content and lead generation campaigns to disrupt the status quo and facilitate the sale.