Sun.May 15, 2011

Facebook Enables Brands To Tag Photos. Proceed With Caution.

Modern Marketing

by Jesse Noyes | Tweet this. Not sure if you heard, but last week Facebook made some changes to its photo tagging feature. Where once only people could be tagged in photos, now pages (brands, celebrities, etc.) can be tagged as well. It might seem small, but for marketers this could represent a boon.

How to Manage Successful Webinars – Part 2

Modern B2B Marketing

by Andrew Spoeth Last week I kicked off a three-part series titled: How to Manage Successful Webinar – A Checklist. In part 1, we walked through the steps we take leading up to a live event. In today’s post, I’d like to talk about the actual day of the webinar.

Trending Sources

B2B Gets Yelp’d

Modern Marketing

by Jesse Noyes | Tweet this. This article originally appeared on SocialTimes on May 6. We wanted to share it with our readers, just in case you missed it. If you’re a restaurant or retailer, you ignore Yelp at your peril. The online forum put businesses’ reputations in the hands of everyday consumers – consumers who mete out reviews based on their individual accounts of quality and helpfulness.

DIGIDAY:TARGET, or, Yogi Berra Meets Data in the Online World.

Customer Experience Matrix

I was scheduled to attend the DIGIDAY:TARGET conference on May 4 but wasn't able to be there. Download the conference agenda and presentations.) Happily, my colleague and big-data guru Matt Doering was able to take my place. Here are Matt's thoughts: Yogi Berra meets data in the online world. At the recent Digiday:Target conference (Park Central Hotel, NYC, May 4 2011) a moderator posed the question “Which is better: More Data, Consistent Data or Data Expertise”.

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.