Sun.May 22, 2011

The Research Methods of Social Buyerology

Tony Zambito

Image by smemon87 via Flickr. In my article, Social Buyerology: Understanding Buyers in the Social Age , I offered perspectives on the need for a new discipline in B2B Sales and Marketing related to understanding new buyer behaviors and interactions in the social age. 

Market Research: The First Step to a Lead Generation Strategy; Interview with Carolyn Frith

NuSpark

Lost in all the buzz on social media and lead generation is the importance of market research as the seeds to a content marketing strategy. Too often, this key approach is not thought of when developing a lead generation or a social media strategy. Below is an interview I recently conducted with our Research Strategist, Carolyn Frith. Paul: Why is it important to conduct market research before developing a content marketing strategy?

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Robert Egger On Why Nonprofits Need To Re-Think Marketing

Modern Marketing

by Jesse Noyes | Tweet this. This article is the final installment in our Knowledge For Nonprofits series, which is made up of articles, interviews and tips for the nonprofit sector. The previous articles can be found here , here and here. Robert Egger is an iconoclast in the nonprofit sector.

Is Mobile Marketing Right for Industrial Companies?

Industrial Marketing Today

The current buzz about mobile marketing is probably second only to the hype surrounding social media. There is a good reason for industrial marketers to seriously consider and/or revisit their mobile marketing strategies. Consider these research findings: International Data Corp (IDC) predicts that the global mobile workforce will increase to over 1 billion workers in 2011, totaling 30% of the workforce worldwide. In the United States, numbers are still higher.

25 Content Marketing Questions Answered

Featuring LinkedIn's Jason Miller & Curata's Pawan Deshpande