Thu.Apr 27, 2017

Chris Koch

Trending Sources

Want Better Marketing Automation Results? Think Outside the Inbox

Act-On

When most of us think of marketing automation, we think of email. Automated emails, also called “drip emails,” “drip campaigns,” or “auto-responders,” are the backbone of marketing automation. These pre-scheduled emails go out at certain times, based on specific actions your subscribers take.

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Infusionsoft Announces Freemium Marketing Automation to Expand Its User Base

Customer Experience Matrix

Infusionsoft has always presented combined methodical management of its own business with evangelical cheerleading for its small business clients. The contrast was even greater than usual at the company’s annual ICON conference in Phoenix this week.

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The 10 Best Customer Service and Customer Engagement Platforms

Webbiquity

The emergence and spread of the Industrial Internet of Things (IIoT) has dramatically changed the game for both B2B vendors and customers.

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Meet the Team, Vidyard Style: Shikha Bindra

Vidyard

Meet the Team is our monthly chance to introduce you to the fabulous, quirky, talented people that work at Vidyard, using our favorite medium — video! For this episode, we heard from Shikha Bindra, Account Executive here at Vidyard.

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7 Inspiring B2B Marketing Campaigns

Must-See Examples of Marketing Success That You Can Replicate.

Research shows we may be at the end of the startup era

grow - Practical Marketing Solutions

By Mark Schaefer. About a year ago, I wrote a blog post that went against the grain. At a time when everybody was ga-ga over Snapchat I predicted that Facebook would eventually dismantle them. I wrote: Snapchat has no meaningful intellectual property.

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7 Tips to Boost Your Email Nurturing Results Immediately

B2B Lead Generation Blog

People aren’t looking for a reason to read your email nurturing messages, they’re looking for a reason to delete them. Think about it. You probably do this with your inbox too. This is important because marketers rely on email as the top lead-nurturing tactic and according to Econsultancy, it’s the best channel for ROI. However, according to a MarketingSherpa survey of email recipients, 58% of those who stop reading, disengage or unsubscribe later cite “lack of relevance” as a key factor.

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4 Tactics to Improving Your Personas

B2B Marketing Insider

Understanding your target market is essential to successful marketing. An effective tool to doing this is utilizing personas to represent your target market. This takes raw data and understanding of a group of people and condenses it into a single fictional person.

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Why Agencies That Conduct Market Research Grow Faster

Hubspot

You’re a busy marketer. Your days are full of client meetings, brand research, marketing strategy sessions. Who has time to do market research for their own marketing agency? If you think market research is for clients only, better think again.

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B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

The case for customer reactivation

Biznology

As marketing advances, most professionals are well aware by now of the importance of retention and reactivation in optimizing the value of the customer base.

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Solving the 9 Most Common Marketing Problems With Interactive Content

SnapApp

Every day, marketers face new challenges that are unique to their companies and customers. However, it’s safe to say most can bond over a few of the more common marketing problems: Things like lagging website conversion rates, sales funnel underperformance, and poor lead conversion.

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6 Cover Letter Examples That Got Something Right

Hubspot

Let’s face it: A job search is, typically, anything but fun. It’s almost as if it carries its own stages of grief. At first, there’s denial of its demoralizing nature. Then comes the anger over either radio silence or rejection from prospective employers.

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Finding True Differentiators for your Professional Services Firm [VIDEO]

Hinge Marketing

Differentiating your firm can be quite a challenge. In this video blog post, Lee Frederiksen talks about how to find true differentiators for your professional services firm. Video Transcription.

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Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

Prime Minister Justin Trudeau Showcases Canadian Innovation in Technology at Vidyard

Vidyard

Vidyard was honoured to welcome Canadian Prime Minister Justin Trudeau who visited to our headquarters to showcase Canadian innovation technology.

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5 Insider Tips to Get a Demo That’s Actually Useful

Modern B2B Marketing

Author: Omair Malik Have you ever found yourself (and your team) wasting time, missing out on opportunities, or failing to meet your goals? It can be perplexing when you know that your strategy is airtight—what could be holding your back?

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Live From The Marketing Nation: Day 3 – ABM, Content Marketing, and Leadership

Modern B2B Marketing

Author: Ellen Gomes Usually, by the time you hit the last day of a conference, you can feel the energy dwindling, but that wasn’t the case for day three of Marketing Nation Summit.

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Google Ads Continue to Have Problems, and Brands Are Hitting Pause

Content Standard

Despite filters you set up to avoid such a circumstance, your recent video ads have popped up in the wrong place: right before video content created by a competitor.

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7 B2B Marketing Strategies You Need to Know About

As B2B marketers, we know that our buyers' needs are ever-evolving, but it's not just our buyers that are changing.

Marketing Teams Struggle to Deliver ‘Reasonable’ Number of Qualified Sales Opportunities

KoMarketing Associates

B2B marketers strive to deliver new sales opportunities to their organizations, but new research suggests that some of them are missing the mark. The “Business Performance Benchmark Study 2017” from Altify recently found that only 40 percent of companies believe their marketing team delivers a reasonable number of qualified sales opportunities. This is compared to 61 percent of marketers who said the same.

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3 Paid Media Tactics Designed To Aid B2B Account Based Marketing Efforts

KoMarketing Associates

Search engine advertising – or PPC – is not typically associated with account-based marketing. Generally in PPC, we target high value keywords to inform and acquire new customers based on need, specific pain points, or keywords associated with products or services. However, marketing platforms and tactics continually evolve to provide new ways to nurture customers. As B2B marketers, we face a myriad of challenges unique to this space: More specific buyer personas.

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Ask a Content Strategist: How Do You Measure the ROI of Video Marketing?

Contently

Welcome to the April edition of Ask a Content Strategist, the monthly mailbag column about love, life, and mostly content marketing. This month’s column focuses on a topic that no one’s talking about: video marketing. What’s that? Everyone’s talking about video marketing?

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The Truth about Cold Email

DiscoverOrg

What is spam? What is a cold email? And when is my email against the law? I have gathered from speaking with our sales team here at DiscoverOrg that there is a lot of confusion surrounding these questions. Many people seem to carry the misconception that any cold, or unsolicited, email is spam and that spam is illegal.

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5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

PPC V Influencer Marketing; Clicks V Sales

Onalytica B2B

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How to Use Stories to Bring Your B2B Content Strategy to Life

Fathom

Do you remember back in grade school when you used acronyms to remember things? Things difficult to remember, such as the order of operation or the branches of taxonomy, became short sentences that had characters and were easier to learn.

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How Panasas Does ABM with Terminus Account-Based Advertising & 6sense Predictive Intelligence

Terminus

Aditi Karandikar’s team at Panasas uses technology from the Terminus Cloud for ABM to do account-based marketing at scale.

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Guidance on Improving the Customer Experience with Sales Apps

LeanData

Travis Henry offered a simple piece of advice about selecting Sales Apps during a recent webinar. Travis Henry. “It’s

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Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

The Intern Diaries: Unique Benefits of On-the-Job Experience

Experience Marketing Insights

Exposure to the fast-paced events industry is key

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