Fri.Jul 21, 2017

Chris Koch

How to use Video in your Email Marketing Campaigns


Email campaigns are a great way to share your video content, but people are still a bit unsure about how to include video effectively. In this post I’ll share some tips and tricks to help everybody add the special sauce and really amp up their nurturing campaigns.


How to Interview: Content Marketing Like a Journalist

Content Standard

My first job was, in many respects, a content marketing dream. Our primary product was video content that could be repurposed and shared in a thousand ways, creativity was valued as a primary resource company-wide, and I had regular access to interesting and insightful figures from our industry.


Trending Sources

How to Manage an Account-Based Sales Team

Modern B2B Marketing

If you’re keeping up with the latest B2B trends, you’ve probably heard or read the term “Account Based” recently. Many B2B organizations deal with a smaller lead pool and longer sales cycle, which means you’ve probably had to adjust your marketing campaigns accordingly.


6 key Rules to Expand Your B2B Marketing Influence

Great B2B Marketing

Marketing influence is a timeless subject but the ways we capture and communicate are constantly evolving. I originally wrote about […]. B2B Marketing Marketing Influence Networking


The Content Marketing Pyramid

The Ultimate Framework To Develop & Execute Your Content Marketing Strategy

SEO for site acquisitions


Considering an acquisition? What’s your strategy with the acquired domain? How are you going to handle the SEO problem? No idea? Read on for some tips! The biggest thing to remember is that you don’t want to lose any search equity that has been built over the years.


Lead Generation: The Need to Apply Account Based Marketing


Stop me if you have heard this one… Your Marketing team is tasked with generating a specific number of leads, with the understanding that a certain number of those leads will become qualified and then a certain number of leads … Continue reading → Kwanzoo


5 Key Elements of a Winning Employee Advocacy Program


Don’t just focus on what content to publish, focus on who delivers your content – it should start with employee advocacy. Advocacy & Loyalty Corporate employee advocacy employee advocacy program

Why It’s Time to Rebuild Traditional Marketing Teams


I’m not usually one for quotations, but there’s a saying attributed to Albert Einstein that I’ve always appreciated: The definition of insanity is doing the same thing over and over again, and expecting different results.


Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.

How to Structure your Market Development Funds for Digital Marketing

Computer Market Research

As 2017 gains steam, the incentive world continues to adapt to the changing tides.


The Marketing Automation Terms You Need to Know


When you were a kid, what did your mom tell you every time you asked her what a word meant? Just look it up in the dictionary.”. Well, we’re not your mom, but we’ve got the same advice when it comes to learning about marketing automation.


The Key to Updating Website Content Regularly (Without Losing Your Mind)


Online presence is a necessity these days. The trick, though, isn’t just having a website, it’s developing the right website. So once you have a beautiful, informative site with a great user.


10 Essential Marketing Templates for Content Strategy [Free Download]


Does your content marketing strategy need to grow up? According to Content Marketing Institute, only one in four marketing teams are in the sophisticated phase of content marketing maturity.