Wed.Aug 10, 2011

Buzz Marketing for Technology

Is It Time To Reconsider Sentiment Scoring?

Buzz Marketing for Technology

Social media gold lies in the inner circle

grow - Practical Marketing Solutions

By Neicole Crepeau, Contributing {grow} Columnist. As content marketing grows up one thing is becoming apparent: the real gold is in getting your post to the inner circle.

Trending Sources

5 Questions IT Will Ask About Marketing Automation

Modern Marketing

by Michael Martin | Tweet this Marketing and IT often talk past each other. You’re creative; they’re logical. You dream up campaigns, they’re caught up managing the daily minutiae of keeping the company running.

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How Google+, Facebook, Twitter, LinkedIn and Tumblr Compare [Infographic]

Hubspot

With new social networks and social media services popping up all the time, it's easy for us marketers to feel daunted. With each network often coining its own social media lingo, learning the ins and outs of new platforms can seem almost as difficult as learning a foreign language.

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

3 On-Page SEO Mistakes and Tips for Franchisees

Hubspot

In the United States, the franchise industry accounts for almost 40% of all retail sales. Unfortunately, many franchise companies with large networks of franchisees spread throughout the country are not taking advantage of on-page search engine optimization (SEO) best practices.

A Crash Course in Conversion Optimization, Part II

MLT Creative

Improving the Online Experience. As I mentioned in my previous post, I recently completed the MarketMotive.com training course Conversion Optimization. Another key take-away from that course that applies to B2B marketing is the concept of improving your customer’s online experience.

Discover Which Influencers Are Tweeting Your Content [Free Tool]

Hubspot

Looking for an easy way to identify some of your content's biggest evangelists? Or perhaps you just want to know how well your content is spreading. Well we have the perfect tool just for you!

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Social Selling and the MBA Program

Sales Intelligence View

You go to college, get accepted into a MBA program and take all the core courses designed to introduce you to the various areas of business such as accounting, finance, marketing, human resources, operations management, etc. But where does social media fit into this?

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

Principles of Great Content Marketing

The Effective Marketer

Whether creating a Whitepaper, an eBook, a new Email Marketing campaign, a web page, or any other type of marketing content there are a few basic principles you should follow: Is it simple? Is it timely? Will it solve a problem? If you can answer “yes&# to all three questions above, you’re on the right path to coming up with great content. Three Key Questions for Creating Quality Content. Simple content wins all the time.

3 Reasons to Attend Inbound Marketing Summit 2011 in Boston

Hubspot

This is a guest post by Paul Roetzer , founder and CEO of PR 20/20 , a Cleveland-based marketing agency and HubSpot VAR. His forthcoming book (December 2011, Wiley), The Marketing Agency Blueprint , serves as a guide for building tech-savvy, hybrid agencies.

New White Papers in Online Video, Healthcare Marketing

Fathom

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