Wed.Apr 26, 2017

Trending Sources

The epidemic in B2B sales prospecting


Many B2B selling organizations hit a wall in their new customer acquisition and revenue growth rates. This is the result of a critical underlying cause they unaware of, and do not fully appreciate even when they become aware. Sales pipeline quality, volume and conversion rates are both symptom and impact of this condition. This condition is especially evident in companies that are engaged in a complex or solution sale. Sometimes this is called a system or platform sale.

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45 Engaging Examples of Interactive Storytelling in Content Marketing


As inbound marketers, content plays an important role in attracting attention to our company and building trust with our prospects. Our content can come in many different formats, and the format we choose can speak volumes about the research and ideas within.

All Good Communication Starts with Integration

B2B Marketing Insider

Why a native integration between your MAP and CRM should be a no-brainer When you pair a marketing automation platform (MAP) with a CRM, you’re doing more than just combining two systems. You’re creating a supercharged sales and marketing tool for both teams to use across the board.

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10 of the Best Ads from April: Hygge, Apocalypse, and a Robot Baby


Although we haven't been fortunate enough to see more than a few scattered days of sunlight here in Boston, I'm told it's technically spring. In addition to rain, April also brought us some stunning new creative work from agencies around the word.

7 Inspiring B2B Marketing Campaigns

Must-See Examples of Marketing Success That You Can Replicate.

More Trending

Marketing Automation: Tips For Ensuring Top-of-Funnel (and Full Funnel) Success


(Back by Popular Demand). Editor’s Note: Most marketing automation users never stop trying to optimize their systems to produce more Sales-Ready Leads. This update of a previously published post illuminates one critical facet of the process – the TOFU (Top-of-Funnel) zone from point of lead acquisition into early nurturing stages. Get the most out of your marketing automation by generating high-quality TOFU leads.