Tue.Feb 14, 2012

The Coming Death of Self-Publishing

B2B Memes

It won’t be long before self-publishing as a concept is dead. That’s not to say that the activity of publishing, whether it’s done by an individual, a small loose-knit group, or a corporation, is in decline. In fact, it’s healthier and growing faster than ever.

Why Your Social Media Marketing Stinks

Marketing Insider Group

Social networking is as old as humanity, and even the term social media has been around for quite a while. But as a function within marketing, social media management is only 3 years old at best for the majority of organizations.

Top Valentine’s Day Ideas for Pulling in More Prospects

Tomorrow People

Looking for inspiration for your marketing this Valentine’s Day? Wondering how you can create a stronger relationship with your client-base?

Don’t Ignore Message Boards in Your Social Media Marketing Strategy

Biznology

The problem with most social media marketing agencies is that we’re fickle. We tend to keep rushing into the future, adopting anything and everything hot and new and throwing the way the rest. When it comes to online forums, I believe the baby has been thrown away with the bath water.

Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

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The Ladder of Emotional Values: Pleasure Reigns

Writing on the Web

What emotions are people seeking to satisfy online? What can we understand about human motivations and values in order for content marketing to work?

Corporate Websites for Demand Generation: B2B Discussion Highlights

Digital B2B Marketing

The latest #B2Bchat discussion focused on the relationship (or lack thereof) between corporate websites and demand generation. Can corporate websites support demand generation and lead capture? Or do marketers need to build microsites to support demand generation effectively?

Case Studies: Ask Short, Clear Questions

WriteSpark

When you ask questions during a case study interview, do you talk too much? If you're getting answers that are lackluster, confusing, or less complete or enthusiastic than you expect, the problem may be how you asked the questions. Common symptoms: Using more than two sentences for a question. Asking for too much information in a single question. Feeling the temptation to explain a topic or share a story of your experience after you state the question, but before you allow the customer to answer.

Eight Shortcuts to More Successful Sales & Marketing Collaboration

ViewPoint

Matt Heinz has more than 12 years of marketing, business development and sales experience from a variety of organizations, vertical industries and company sizes; including Microsoft, Weber Shandwick, Boeing, The Seattle Mariners, Market Leader and Verdiem. Matt began Heinz Marketing in 2007 to help clients focus their business on market and customer opportunities, then execute a plan to scale revenue and customer growth.

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy

How to Spark a Romance Between Sales and Marketing

Modern Marketing

by Sylvia Jensen | Tweet this It’s so sad to see when two people who have so much in common – all the same interests, the same sense of humour, the same goals – never become a couple. The same heartbreak often occurs among sales and marketing teams. This Valentine’s Day we have a few tips and tricks to help your sales and marketing departments to fall in love. It should be so easy. We just have to make them see the light on a few very common points…. Speaking the Same Language.

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Industrial Age Thinking Thwarts Potential of Internal Social Nets

Paul Gillin

About 15 years ago the CEO of the company where I worked decided that it was important that employees should learn to use the technology they were writing about. He asked my business unit to build a computer lab that employees could use at any time to play and experiment.

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Marketri LinkedIn Tip 11: Participating in LinkedIn Group Discussions

Marketri

Hopefully you have already joined groups on LinkedIn that are relevant to you and your business interests.

Marketing Can Make You Crazy: Valentine’s Day Edition

Modern B2B Marketing

by Jason Miller Being a good B2B marketer means driving sales and engaging customers all while building meaningful relationships. Because of this inherit trait, one would think that marketers are big fans of creatively celerating Valentine’s Day.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

25 TEDTalk Quotes to Inspire You

Hubspot

Have you ever attended live or viewed an online TEDTalk ? You know, those inspiring, funny, or fascinating talks from industry leaders and amazing people that take place around the world?

Why is Sales Intelligence Becoming So Critical for Professional Experience?

Sales Intelligence View

There is little to no doubt that as sales intelligence continues to emerge in the industry, it will become a crucial component in your job resume. As companies continue to sense the empowerment sales intelligence brings to their sales teams, experience with such platforms are beginning to become a standard for incoming sales professionals. Here is an example of a job description for a Sales Associate Specialist: How does experience with sales intelligence empower a sales professional?

11 Ways to Give and Get Customer Love

Hubspot

It's Valentine's Day, and if you still haven't gotten that special someone something special, you should probably rush over to your local drug store. There's still time, and there are probably 2 or 3 fairly cheesy greeting cards left to choose from.

Long web pages are okay! 4 ways to convince your visitor to scroll down the page

EMagine B2B Blog

SEO experts have long been saying your ideal web or blog page length should be between 200-250 words, and if you have more to say, break it up into several pages of 200-250 words. This statement has confounded companies who had a lot to say about a subject and preferred to say it all on [.]. B2B Web Strategy Engagement

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The Sales Enablement Handbook

In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.

9 Ways B2Bs Can Excel With Location-Based Social Media

Hubspot

This is a guest blog post written by Brian Honigman, the social media account manager at LunaMetrics. As a Google Analytics certified partner, LunaMetrics also specializes in social media, search engine optimization, and PPC. You can follow him on Twitter as @Brian_Honigman or @LunaMetrics. B2B companies don't often see how location-based social platforms like Foursquare, Gowalla, SCVNGR, Facebook Places, or Google Places, can benefit them or their customers.