Fri.Mar 18, 2011

6 Characteristics of Social Media Winners

Webbiquity

3 ways to link marketing to revenue without metrics

Chris Koch

I’m looking forward to our annual ITSMA spring road trip. This time, I’ll be speaking about how to tie thought leadership to revenue, starting in Santa Clara, CA next Wednesday, and in New York and Newton, MA the following week. Hope you can join us.

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Trending Sources

Friday Wrap-Up: This Week in B2B Marketing Tips

Reachforce

Happy Friday all! SXSW is in full swing here in Austin, and it's exciting to see how social media has transformed (and been transformed by) the event. B2B organizations are getting more and more involved, and many of our partners, prospects, and customers are hosting events around town this week

The Death of Cold Calling – Ending the Debate

Sales Intelligence View

Cold calling is the process of approaching prospective customers or clients, typically via telephone, who were not expecting such an interaction.

#HowIBuy - An In-depth look at the buying process from 12 different perspectives

Learn from B2B buyers on #HowIBuy. Featuring C-Suite and Executive leaders from MongoDB, Uberflip, InsightSquared, and more. Get the eBook free!

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Introduction to Facebook Marketing: Part 1 - Anatomy of a Facebook Page

SnapApp

Many new and existing companies are looking to Facebook as a way to market to customers affordably and effectively. You may be familiar with Facebook because you have a personal account, but may not know all the great ways you can market your company using Facebook.

B2B Blog Q&A: What's Most Critical to a Great Blog Post?

MLT Creative

Guest Post by blogger and author, Mark W. Schaefer. Our recent webinar "Elevating Your B2B Blog: Content, Conversations & Conversions" resulted in more questions than we had time to answer so we have provided a personal reply on our blog to each question.

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Google and Bing still have an SMB gap

Biznology

Image by michperu via Flickr. by Frank Reed. As I follow the SMB market in the online space, I see something that I am not convinced the tech world is paying enough attention to. It's a demarcation line where millions of SMBs will line up on one side or the other.

Top 3 Topics from Topliners

Modern Marketing

by Heather Foeh | Tweet this. It was a milestone week on the Topliners community as we gained our 1000th registered participant joining in the active discussions that are popping up each day. If you’re interested in getting ideas to increase your top-line revenue, stop by and see us. Here are a few of the great items we were discussing this week: Imagine It: When Do You Stop Nurturing? How do you know when it’s time to throw in the towel?

30 Ways to Get Inside the Mind of Your Target Buyer

Trust, support, and transparency: that's what your target buyer really wants. These 30 findings show the path from respect, to relationship, to business win.

Business-to-Bacon: Why I should be #BaconfestATL Queen

MLT Creative

As an account executive at the B2B marketing agency MLT Creative, I know good strategies when I see them. One in particular that currently stands out to me is the race for queen and king of Baconfest here in Atlanta.

SXSWi: And That’s A Wrap…

Modern Marketing

by Jesse Noyes | Tweet this. Well, the Eloqua booth has been dismantled, the panels are over and that’s a wrap for this year’s South By Southwest Interactive festival. Eloqua was in full-force during our first year at the event. We learned a lot and figured we should provide a few highlights here.

3 Ways to Maximize the Value of Your Facebook Fans

Hubspot

Recently, a lot has been written on the value of a Facebook Fan. Some claim that they're worth as much as $136.38 , while others claim the figure is merely $1.07. So who's right? The answer is that it depends.