Fri.Mar 18, 2011

6 Characteristics of Social Media Winners

Webbiquity

Dialogue Marketing: A Conversation with Maria Pergolino

The Point

Late last year at the Dreamforce conference in San Francisco I was fortunate enough to chat with Maria Pergolino , Marketing Director at Marketo (and renowned all-around Content Marketing Queen.)

3 ways to link marketing to revenue without metrics

Chris Koch

I’m looking forward to our annual ITSMA spring road trip. This time, I’ll be speaking about how to tie thought leadership to revenue, starting in Santa Clara, CA next Wednesday, and in New York and Newton, MA the following week. Hope you can join us.

Link 100

SXSWi: And That’s A Wrap…

Modern Marketing

by Jesse Noyes | Tweet this. Well, the Eloqua booth has been dismantled, the panels are over and that’s a wrap for this year’s South By Southwest Interactive festival. Eloqua was in full-force during our first year at the event. We learned a lot and figured we should provide a few highlights here.

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The Sales Enablement Handbook

In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.

More Trending

Top 3 Topics from Topliners

Modern Marketing

by Heather Foeh | Tweet this. It was a milestone week on the Topliners community as we gained our 1000th registered participant joining in the active discussions that are popping up each day. If you’re interested in getting ideas to increase your top-line revenue, stop by and see us. Here are a few of the great items we were discussing this week: Imagine It: When Do You Stop Nurturing? How do you know when it’s time to throw in the towel?

Eloqua 102

How to Drive More Revenue From Your Remote Salespeople

Modern B2B Marketing

by Bill Binch As the economy improves, more companies will start to add to their B2B sales forces. Many companies will be expanding into and testing new markets by adding remote sales people.

GPS 62

Introduction to Facebook Marketing: Part 1 - Anatomy of a Facebook Page

SnapApp

Many new and existing companies are looking to Facebook as a way to market to customers affordably and effectively. You may be familiar with Facebook because you have a personal account, but may not know all the great ways you can market your company using Facebook.

B2B Blog Q&A: What's Most Critical to a Great Blog Post?

MLT Creative

Guest Post by blogger and author, Mark W. Schaefer. Our recent webinar "Elevating Your B2B Blog: Content, Conversations & Conversions" resulted in more questions than we had time to answer so we have provided a personal reply on our blog to each question.

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How to Prepare Contact & Account for an Account-Based Marketing Strategy

Among B2B communities, 2017 brought upon several new concepts, trends and technologies… But perhaps none captured more attention than the re-emergence of account-based marketing as a viable growth strategy.

The Death of Cold Calling – Ending the Debate

Sales Intelligence View

Cold calling is the process of approaching prospective customers or clients, typically via telephone, who were not expecting such an interaction.

7 Awesome B2B Facebook Pages

Hubspot

A little while ago I wrote a post about 20 great Facebook Fan Pages. Most of the HubSpot blog readers found the examples eye-catching and inspiring, but many of the comments contained a similar yearning to see if these same concepts could be applied to B2B businesses.

3 Ways to Maximize the Value of Your Facebook Fans

Hubspot

Recently, a lot has been written on the value of a Facebook Fan. Some claim that they're worth as much as $136.38 , while others claim the figure is merely $1.07. So who's right? The answer is that it depends.