Fri.Mar 18, 2011

6 Characteristics of Social Media Winners

Webbiquity

Dialogue Marketing: A Conversation with Maria Pergolino

The Point

Late last year at the Dreamforce conference in San Francisco I was fortunate enough to chat with Maria Pergolino , Marketing Director at Marketo (and renowned all-around Content Marketing Queen.)

Friday Wrap-Up: This Week in B2B Marketing Tips

Reachforce

Happy Friday all! SXSW is in full swing here in Austin, and it's exciting to see how social media has transformed (and been transformed by) the event. B2B organizations are getting more and more involved, and many of our partners, prospects, and customers are hosting events around town this week

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Google and Bing still have an SMB gap

Biznology

Image by michperu via Flickr. by Frank Reed. As I follow the SMB market in the online space, I see something that I am not convinced the tech world is paying enough attention to. It's a demarcation line where millions of SMBs will line up on one side or the other.

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How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

More Trending

Business-to-Bacon: Why I should be #BaconfestATL Queen

MLT Creative

As an account executive at the B2B marketing agency MLT Creative, I know good strategies when I see them. One in particular that currently stands out to me is the race for queen and king of Baconfest here in Atlanta.

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Top 3 Topics from Topliners

Modern Marketing

by Heather Foeh | Tweet this. It was a milestone week on the Topliners community as we gained our 1000th registered participant joining in the active discussions that are popping up each day. If you’re interested in getting ideas to increase your top-line revenue, stop by and see us. Here are a few of the great items we were discussing this week: Imagine It: When Do You Stop Nurturing? How do you know when it’s time to throw in the towel?

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The Death of Cold Calling – Ending the Debate

Sales Intelligence View

Cold calling is the process of approaching prospective customers or clients, typically via telephone, who were not expecting such an interaction.

How to Drive More Revenue From Your Remote Salespeople

Modern B2B Marketing

by Bill Binch As the economy improves, more companies will start to add to their B2B sales forces. Many companies will be expanding into and testing new markets by adding remote sales people.

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Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

Introduction to Facebook Marketing: Part 1 - Anatomy of a Facebook Page

SnapApp

Many new and existing companies are looking to Facebook as a way to market to customers affordably and effectively. You may be familiar with Facebook because you have a personal account, but may not know all the great ways you can market your company using Facebook.

7 Awesome B2B Facebook Pages

Hubspot

A little while ago I wrote a post about 20 great Facebook Fan Pages. Most of the HubSpot blog readers found the examples eye-catching and inspiring, but many of the comments contained a similar yearning to see if these same concepts could be applied to B2B businesses.

B2B Blog Q&A: What's Most Critical to a Great Blog Post?

MLT Creative

Guest Post by blogger and author, Mark W. Schaefer. Our recent webinar "Elevating Your B2B Blog: Content, Conversations & Conversions" resulted in more questions than we had time to answer so we have provided a personal reply on our blog to each question.

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3 Ways to Maximize the Value of Your Facebook Fans

Hubspot

Recently, a lot has been written on the value of a Facebook Fan. Some claim that they're worth as much as $136.38 , while others claim the figure is merely $1.07. So who's right? The answer is that it depends.

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy