2010

Biznology

2011: The Year of the Online SMB

Biznology

Image by Getty Images via @daylife. by Frank Reed. Because this is my last post here at Mike's Biznology blog for 2010, I am going to do something that I never ever do—make some predictions for upcoming year. I don't usually do this because I am not a fortune teller and I haven't stayed in a Holiday Inn Express in at least the past five years. This year, though, I think it is pretty safe to declare something that is both exciting and hits close to where I like to play in the Internet space.

GPS 4

Terms of Engagement for Social Media Marketing

Biznology

Cover via Amazon. Some books deserve to be read and re-read. Every few years, I crack open Terms of Engagement by Dick Axelrod, to remind me of how to really bring about organizational change.

Trending Sources

My CMO doesn't think search marketing is "sexy"

Biznology

Image by Julia Roy via Flickr. Marketing has a (dated) reputation for being all about flash without any substance.

Growing your business in a world without Google

Biznology

Image by PhotoJonny via Flickr. by Tim Peter. How much of your traffic comes from search engines? How much from Google? If you're like most businesses, you probably get a fair bit of your traffic from the Big G. But, what if it all went away?

The Content Marketing Pyramid

The Ultimate Framework To Develop & Execute Your Content Marketing Strategy

Does Your Marketing Solve Your Customers' Problems?

Biznology

Image via Wikipedia. I've often counseled that you need to solve your customers' problems to be a successful Internet marketer. For B2B businesses, you might be able to figure out how to do that.

When is social search coming? What? It's here?

Biznology

Image by bmevans80 via Flickr. Social search" has been discussed for a long time, but in the last couple of months it has sneaked up on some of us. Like Web 2.0, people talked about it a lot for a while, but then they stopped, because Web 2.0 just became what we all know as the Web.

On Leaks and Privacy and Social Media

Biznology

Image via Wikipedia. by Aaron Kim. Last week, we learned more about world leaders and diplomacy than some of us would care to know - with revelations about Gaddafi and his nurse being the front-runner candidate for the most TMZ-like material made available, courtesy of Wikileaks.

Location Marketing for the SMB

Biznology

Image by The Library of Congress via Flickr. Local Internet marketing is getting a fair amount of attention these days, and for good reason.

Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.

What if my competitor is fabricating bad reviews?

Biznology

Image via CrunchBase. I made my annual visit to the University of Virginia's Darden School of Business yesterday and presented my talk, " Web Marketing is Marketing " (if you are interested in the slides). But, as usual, my favorite part was the questions from the students.

Are you making irrational marketing decisions?

Biznology

Image via Wikipedia. Yesterday, I spent two and a half hours on the train from Washington to Charlottesville, Virginia so I can speak to a class at the Darden School of Business this morning. Normally, I find train rides quite restful--I prefer the "quiet car," but there was none on this trip.

Are you counting on magical marketing?

Biznology

Image via Wikipedia. I'm old enough to remember when all you needed to do to persuade an executive about an issue was to show him some data in a spreadsheet. The computer is always right," they thought, so they went along with whatever you presented. (OK, OK, I am older than dirt.)

Are You Ready for Auto SEO?

Biznology

Image by K. Todd Storch via Flickr. There's lots of talk about mobile marketing, and rightly so. Although we see some use of the term mobile marketing for things that aren't mobile , we are still seeing tremendous increases in usage.

GPS 2

Get your CEO to say Y-E-S to SEO

Biznology

Image by oooh.oooh via Flickr. by Tim Peter. So, you're trying to finish up your budget for next year and, just like last year, you're trying to get funding for much-needed SEO work on your site. For whatever reason, you've never been able to persuade your CEO of the importance of organic search.

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

Search Goes Social--Where Should You Go?

Biznology

Image via Wikipedia. It's been about a month since Facebook and Microsoft hooked up to talk about how Bing will be using Facebook data in its search rankings. It caused quite a stir, for about ten minutes, and then everyone moved on.

Singular and Plural Keywords Are Not Always the Same for SEO

Biznology

Image by Tamar Weinberg via Flickr. You probably don't think much about whether you enter singular or plural versions of your keywords into the search box, but we're starting to see reasons why search marketers should care what searchers do.

Should SMBs care about Yahoo Local and Bing Local?

Biznology

Image by renaissancechambara via Flickr. by Frank Reed. As the local component of the online space continues to heat up, it is starting to get very crowded. There is Google, Facebook, Groupon, foursquare, Gowalla, Yahoo, Bing, Yelp, IYP, YellowBook, Merchant Circle, InsiderPages etc, etc.,

SMB 2

What's the next shoe to drop from Google?

Biznology

Image by circulating via Flickr. An entire cottage industry has arisen that does nothing but track Google's movements, and I am as guilty of this obsessive Google watching as everyone else. But is reacting to Google's every move the path to success?

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

Conquer CyberOverload

Biznology

Image by cackhanded via Flickr. Because I am a household name (at least in my own household), sometimes I am sent books to review for this blog. Once in a while, I actually read them and review them, such as today, for the Joanne Cantor book Conquer CyberOverload.

SEO Grows Up

Biznology

Image by IvanClow via Flickr. If you've worked in Search Engine Optimization for a long time, as I have, you've watched it grow from a baby into its awkward teenage years, but you know that there is still a lot of growth to go.

Is digital marketing becoming location, location, location?

Biznology

Image by Joshua Kaufman via Flickr. by Frank Reed. Everywhere you turn these days, the news is about location-based services in the online space—and how to get deals as a result of this location craze.

Are you keeping up with Google?

Biznology

Image by stevegarfield via Flickr. Is your head spinning? Between Google Instant, Google Preview, and other changes, Google seems to change the organic marketing game on poor SEOs every month.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

Who's Boss Tweet? Twitter dominates election politics

Biznology

Image by National Library NZ on The Commons via Flickr. by Aaron Kim. Back in the summer, I wrote a pair of posts about Social Media and the FIFA World Cup in South Africa, and Mike Moran talked about reaching your audience during that big event.

Do you know how to listen in social media?

Biznology

Image via Wikipedia. I am a member of the Marketing Executives Networking Group (MENG) and I usually do a free speech there once a year--my way of giving back some of the value that organization has to me.

Google Place Pages: Beyond the Ranking

Biznology

Image via Wikipedia by Frank Reed. In the Internet marketing world, we tend to get hung up on rankings and pure numbers. Of course, that is one of the beauties of the Internet in that it can all be measured.

Can search marketing lower my conversion rate?

Biznology

Image via Wikipedia. I got just that question from someone the other day, and it made me realize what a lousy job we marketing "gurus" are doing in explaining what is important to people.

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

How do you give Google what it wants?

Biznology

Image by kirainet via Flickr. If you've been doing search marketing for a long enough time, eventually the day arrives where it doesn't seem fun anymore. In fact, it seems downright frustrating.

Ours Go to Eleven! Truth in Social Media Monitoring

Biznology

Image by Fräulein Schiller via Flickr. I'm not sure how many of you have been looking at social media monitoring, but the list of you is growing rapidly. What's growing even faster is the list of vendors entering this space and the claims they make as to how well their monitoring tools work.

Is the mobile activity you are counting really mobile?

Biznology

Image via Wikipedia. We're all spending a lot more time thinking about mobile marketing these days, but the statistics that we use to track it aren't keeping up. It was so easy not so long ago, when mobile phones were the only way to be online while on the go.

The Importance of Google Place Pages in the B2B Space

Biznology

Image by Steve Wilhelm via Flickr. by Frank Reed. In recent months, there's been no shortage of attention heaped upon the importance of local advertising online. Mobile marketing is starting to blossom, allowing people to look for services in ways they never could before.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

Does an In-House SEO Have a Fool for a Client?

Biznology

Image via Wikipedia. As a long-time in-house SEO, you'd probably expect that I did not consider myself a fool at the time I was doing that.

Can the Yellow Pages Beat Google?

Biznology

Image via Wikipedia. After reading that headline, you'll be forgiven if you think that I've finally gone off the deep end (and I am not a particularly strong swimmer).

How to Run a Webinar

Biznology

Image via Wikipedia. I do a lot of Webinars--some of them public and many private--and I've found a wide range in terms of how well they come off. I am always brilliant, thoroughly professional, and modest to a fault, but the way the Webinar is organized means a lot for the participants.

Will the visual design of your pages help your SEO?

Biznology

Image via Wikipedia. If you have worked on SEO over the years, you know that a lot of different factors lead to your organic search success, but the visual appearance of your pages hasn't been one of them.

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.