Biznology

JANUARY 17, 2012

Image via Wikipedia. I always tell clients that it is no longer enough to be beautiful when it comes to marketing online. The Internet has become more like an Oscar after-party than it is like the airport Ramada. Online, you’re never the lone beauty in the hotel lounge. Online, you’re surrounded by equal or greater beauties. What’s more, the most successful online social media barflies are aggressive in addition to gorgeous.

Social Media 170

Social Media Social Marketing Media Paid Search Agency 170

Biznology

JANUARY 18, 2012

Image via Wikipedia. If you care about how your site is found in organic search, you must spend some of your time thinking about search engine optimization (SEO). In the olden days (2005), certain kinds of content had no shot of showing up in the search index (and thus, could never be found). But in recent years, more and more dynamic content is showing up in Google’s search index, as Google makes its spider smarter and smarter.

SEO 128

SEO Wikipedia Content Google 128

Biznology

JANUARY 20, 2012

Image via CrunchBase. This week Yahoo’s founder Jerry Yang somewhat abruptly removed himself from all things Yahoo. The net/net is that he is no longer working in the company in any capacity. There is a new CEO, Scott Thompson, who was brought in recently from PayPal (if your eyebrows raised up upon reading that, you were not alone). There is still a business intact.

Marketing Analytics Tools 101

Marketing Analytics Tools Google Traffic Course 101

Biznology

JANUARY 19, 2012

Image via Wikipedia. Tablets may well change digital advertising and increase conversion by fitting the digital advertising to the consumer’s preferences. Studies show that people engage with their iPads and other tablets at a higher level and have a higher level of trust. Consumers feel safer about storing their preferences on their tablet than with a web site.

Advertisements 101

Advertisements Advertising Mobile Advertising Wikipedia 101

Biznology

JANUARY 16, 2012

Image by Octavio Rojas via Flickr. Back in 2006, when the hype around the then-called Web 2.0 “thing” was reaching its peak of inflated expectations , much was said about an article published by Nature the year before, which boldly stated: “Jimmy Wales’ Wikipedia comes close to Britannica in terms of the accuracy of its science entries, a Nature investigation finds. “ Many organizations then started placing high hopes that all their knowledge management woes would h

Wiki 93

Wiki Wikipedia Web 2.0 High Quality Lead 93