Sat.Jan 07, 2012 - Fri.Jan 13, 2012

Biznology

How the Long Tail AdWords Approach Works for Blogger Outreach

Biznology

Image via CrunchBase. Last week, I explained how to succeed with B-list bloggers, but maybe some of you aren’t convinced. So, this week, I want to draw an analogy to successful Google AdWords approaches so that you can see how to apply that same technique to blogger outreach. When it comes to reaching out to bloggers online, there’s a lot you can learn from Google AdWords. Long-tail blogger outreach is like long-tail Google AdWords advertising.

Business or Pleasure: How do you use social media?

Biznology

Image by Cristiano Betta via Flickr. Social media makes me feel old sometimes. Well, part of the reason is that I am old, but let’s leave that aside. What makes me feel old is the way that I use social media, compared to how everyone else uses it–everyone younger than me, I mean.

Trending Sources

5 Steps to Online Marketing Success in 2012

Biznology

Image via Wikipedia. Rumor has it that 2012 is the year the world ends (and yes, I am going to use that joke all year long). But on the off-chance we might make it to 2013, you probably want to ensure you’re ready for success this year. Wouldn’t it be great if there was a simple list of things you could do to ensure you’re ready for your best year ever? Oh, wait. I happen to have one right here. What are the 5 steps to online marketing success in 2012? Get your team in order.

Global Social Media Marketing

Biznology

Image via Wikipedia. My monthly Biznology® Webinar yesterday was called “Global Social Media Marketing.”

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

Best Twitter Tips, Tools and Tactics of 2011

Webbiquity

Peering deeply into the soul of creativity

grow - Practical Marketing Solutions

Can you guess the subject of this photo? This is a predawn picture of Australia’s Lake Eyre salt flat taken by the extraordinary photographer Murray Fredericks.

What Really Creates Marketing Automation Success: Data from Gleanster

Customer Experience Matrix

Research firm Gleanster released its free “Gleansight” report on marketing automation late last month. I was principal author for much of the document and drafted the survey questions, although I didn’t write the individual vendor profiles or administer the survey. (I’ll

Why Google Social Search Means You’ll Probably Want a Google+ Page

Modern Marketing

by Jesse Noyes | Tweet this Gargantuan search king, Google, announced changes yesterday intended to provide people with highly personalized search results and drive folks to the company’s nascent social network Google+. Google is billing its new social search initiative “Search plus Your World.”

Google 108

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

Look out. Twitter is way cool again.

grow - Practical Marketing Solutions

Happy to welcome my daughter Lauren Schaefer back as a guest blogger on {grow} … . Hello readers! It has been too long and I’ve missed you!

Tips for Building a Quality Twitter Following

Paul Gillin

I breached the 10,000-follower mark on Twitter yesterday. I marked this milestone quietly because I’m not big on numbers games and have been outspoken against counting success solely in terms of fans and followers. Nevertheless, I have to admit to taking some pride in this number because of the way I reached it. I have never played games to run up my follower count and I only tweet about stuff that interests me.

The Greatest Danger in Marketing: Metrics

Digital B2B Marketing

Without marketing metrics, marketers cannot manage investments or show the value of marketing. However, without careful selection of metrics, diligent analysis and a clear overarching vision, those same metrics can become the biggest barrier to successful long-term marketing programs.

Focus Roundtable Recap: Optimizing Landing Page Conversion Rates

NuSpark

I recently hosted a fantastic roundtable discussion on Focus.com on the topic of Increasing Landing Page Conversion Rates.

5 Best Practices You Can Borrow From This Email Campaign

The Point

There’s a lot to like about the email campaign I received (image below) recently from Infusionsoft , a maker of sales and marketing automation software for small businesses.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

Case studies: Using the social web for new product development

grow - Practical Marketing Solutions

I’m delighted to present today eight exciting new mini-case studies which demonstrate the power of social collaboration to create business value through new product development.

The seven R’s of thought leadership

The B2B Research Blog

Thought leadership. Everyone’s claiming it but, by very definition, only a handful ever delivers. So how do you ensure that your content marketing strategy positions you as one of the few? . Follow the seven R’s – Resonant, Rare, Road Mapped, Robust, Rounded, Rooted and Re-used. Five reasons to develop a thought leadership strategy. B2B marketing has always been better suited to engagement over broadcast.

The Ultimate List of Email SPAM Trigger Words

Hubspot

Writing the subject lines for your emails can be one of the most stressful steps of email marketing. Is it engaging? Too short? Too long? Too boring? Will people click 'delete' because of it? Or will they open it? Will it even get to them, or will it trigger SPAM filters?

The social web. Where dreams really do come true.

grow - Practical Marketing Solutions

This story starts with a song. A sweet, funny song. To understand this post, you should really hear it. By the time it was over, I had a lump in my throat. Here it is: (If you cannot view this video, you can see it HERE.

Viral 58

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

Buying B2B Email Marketing Lists: Challenges and Recommendations

Digital B2B Marketing

Buying email marketing lists. It makes many think of the spam emails selling a database of millions of top executives.

List 58

One Thing That Can Get You From Here to There in 2012 and Beyond

Tony Zambito

In the world of B2B management, there are numerous head scratching efforts going on as we peer ahead into 2012 and beyond. Primarily, it has to do with how to get from here to there.

A Marketer's Guide to Getting Past Email Spam Filters

Hubspot

Marketers spend a lot of time drafting poignant email copy, designing wonderfully branded email templates, and crafting succinct and enticing email subject lines that get open and click-through rates skyrocketing.

Spam 53

Internal Links – the Secret Sauce for DiY SEO

Industrial Marketing Today

It is no secret that link building is critical to SEO success. However, some people often ignore internal links because they are just not aware of their SEO benefits. To most to do-it-yourselfers (DiY), link building for SEO means external or inbound or backlinks.

Link 76

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

Get Found: 7 Steps to Fire Up Your Inbound Marketing

B2B Marketing Insider

I’ve said many times before that the overwhelming majority of marketing activities are dreadfully unsuccessful.

The missing topic on b2b digital lead generation: advertising

NuSpark

Remember advertising? Remember media plans? If you believe all those social media experts and SAAS platforms, you’d think advertising has gone away. Don’t believe it.

Case study: A marketing strategy when you have nothing to sell

grow - Practical Marketing Solutions

The dismal outlook at Lake Tahoe. A guest post by {grow} community member Tiffany Brown. The Reno/Tahoe area is currently experiencing one of the driest winters on record — a mere 1.5 inches of snow thus far in the 2011-2012 skiing season.

2012 Outlook: Marketing Will Lead Businesses To Growth

B2B Marketing Insider

I have always believed that those who can’t lead, are forced to resort to the tactic of fear in order to get people to listen and follow them. I mean, let’s face it: fear is a powerful force in the human mind.

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

71% More Likely to Purchase Based on Social Media Referrals [Infographic]

Hubspot

Ecommerce companies that invest in inbound marketing will greatly increase their opportunity to grow online sales, lower COCA (cost of customer acquisition), and increase new customer retention.

What Is Thought Leadership and Why Do B2B Companies Need It?

Marketri

Creating and sharing content that contributes to thought leadership is an invaluable tool for building your business and drawing in potential buyers.

8 Ways to Increase Sales

Sales Intelligence View

How a few shifts in your sales process can have a huge impact on sales revenue. I read a great article on Inc. yesterday on 12 ways to increase sales. The author Geoffrey James pointed out some of the most important things a salesperson or sales manager should do to increase sales in 2012.

Sales 52

Ready for Continued Frugalnomics? Cutting Costs Remains Top Buyer Priority for 2012

The ROI Guy

For those who thought 2012 might offer some much needed relief, a new survey uncovers Executives’ pessimistic sentiment going into 2012, indicating significant economic concerns and a strong focus on cutting costs and improving efficiency versus driving growth.

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth.

Genoo Adds SEO To Web Site Management and Marketing Automation

Customer Experience Matrix

I had an earful last week from Genoo president Kim Albee, who told me that I’ve misclassified her target customers as “micro businesses” (under $5 million revenue) for the past two years. She tells me nearly all of her clients are larger than that. I’ve revised my big list of demand generation vendors to reflect this. The main cause of my misunderstanding was Genoo’s starting price of $199 per month, which is below any small or mid-size business system.

Sites 32

11 Ways to Use Content to Build Online Authority

Hubspot

When someone talks about achieving online authority, what do they mean? And why are so many marketers and business owners fighting to be the online authority in their industry?

Google's Biggest Social Search Update Yet Features Google+ Content

Hubspot

Google+ is changing the web, even if you don't want it to. That's right. Now, more than ever, it's critical for your business to create and build its presence on the new social network. But hey, if you don't want to take it from us, another search update from Google today might help to convince you.

What Do Rick Santorum and Lady Gaga Have to Do with Headlines?

B2B Marketing Traction

When it comes to your B2B online marketing, make no mistake. Headlines make a big difference. Here’s what CEOs and CMOs need to know. On every website page or blog entry you have an opportunity to include headlines. Search engines like headlines, and the more keyword rich the better.

Media 25

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.