Sat.Aug 16, 2008 - Fri.Aug 22, 2008


5th Annual MarketingSherpa Demand Generation Summit 2008

B2B Lead Generation Blog

You're invited to join me at MarketingSherpa's Demand Generation Summit at your choice of Boston (Oct 5-7) or San Francisco (Oct 26-28.) I'll be speaking on "Playbook for Effective Lead Management." " This year's the summit will have 19 new case studies, which will show how to increase lead volume, optimize webinar attendance and effectiveness as well as show you the effectiveness of multi-touch campaigns, closed loop measurement and more. I hope you can make it!

Technical Writer or Technical Copywriter? What's the Difference?


Technical writer" is an easy-to-remember term that many people apply to anyone who writes about technology topics. Among writers however, "technical writer" has a specific definition, with experience and skills that typically

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The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.