Tue.Apr 25, 2017

Biznology

Trending Sources

5 Key Website Tools to Improve Your Lead Generation

Tomorrow People

How to get those quality leads and prospects flowing in. Lead Generation

The Character Count Guide for Blog Posts, Videos, Tweets & More

Hubspot

When it comes to writing text for your blog and social media posts, many marketers wonder, "But what's the character limit?" It's never a simple question -- sometimes, it's answered by parameters established by certain channels. And on other occasions, it's more a question of what's ideal.

7 Steps to Documenting a Content Marketing Strategy That Works

Hubspot

I already know what you’re thinking. You saw the words content marketing and strategy together in the headline and thought, “Oh, cool, another article telling me how important it is to have and actually write down my strategy -- just what I need.”. Don’t worry, that’s not what this is.

6 Business Challenges Every Small Business Struggles With (And How to Fix Them)

Hubspot

In the first few years of business, small companies come up against a lot of different challenges. Some are harder than others to overcome -- and according to the U.S. Bureau of Labor Statistics , about 20% of small businesses fail by the end of their first year.

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

CEOs Rank Culture as #1 Priority for Success

Type A Communications

April 25, 2017 by Michelle Smith Culture is front and center for leaders who want to increase performance and strategic alignment in 2017. “Culture is the X-factor,” said Noah Rabinowitz, read more.

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The Benefits of Retargeting for B2B

Act-On

An Interview with Act-On Software Marketers. Imagine being top of mind and front and center with your customers on a regular basis. Sounds good, right? Luckily, new and exciting ways to capture attention online in the world of marketing today are making this “virtually” possible.

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From 2016 to 2017, 5X more marketing automation vendors were added than removed

chiefmartech

tl;dr — From 2016 to 2017, the marketing automation category of the marketing technology landscape grew yet again, by 36% , from 156 vendors to 212. If you predicted it was going to consolidate in the past six years, sorry, you were wrong. Marketing automation remains a bellwether of martech.