July, 2017

Biznology

Read this article before you start a social media program

Biznology

Are you a B2B business exec whose instincts are saying you should be doing something with social media, but you’re not sure what? You’re not alone.

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Tone: it’s not what you say, it’s what people hear

Biznology

While we’ve been trained to believe that snark rules online and that all of social media is populated by 4channers and redditors — and Presidents ! Well, today is the 4th of July , America’s Independence Day ! Even the most rubeboi and rudegrrl are more than one thing.

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Trending Sources

Patchwork quilt stitch your marketing website tightly together using internal links and navigation (every page is sacred, every page is great, if a page is wasted, Google gets quite irate)

Biznology

Google handles every internet page separately. Every page has its own unique PageRank and you can’t tell the success of a website based only the PR of it’s Default Index Landing Page.

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what Tony Orlando & Dawn taught me about online marketing (or knock three times on the ceiling if you want me)

Biznology

I’m feeling nostalgic today so I decided to name today’s blog post Knock Three Times on the Ceiling if You Want Me , after Tony Orlando & Dawn ‘s super single that sold six million copies.

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The Content Marketing Pyramid

The Ultimate Framework To Develop & Execute Your Content Marketing Strategy

How to improve sales with online chat software

Biznology

Online retail as an industry vertical is transforming quickly to keep pace with the rising demands of the consumers looking for convenience.

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How to integrate offline campaigns with your digital marketing strategy

Biznology

A recent survey of 200 retailers in the United States showed that online campaigns delivered better ROI than offline marketing initiatives for over 76% of the participants. Despite this, offline marketing continues to garner a significant chunk of a business’ annual marketing budget.

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Applying usability concepts to your content marketing

Biznology

In usability circles, the concept of red routes is used to help prioritize the most important features of a website’s interface, navigation, and organizational structure. Red routes are the actions taken most frequently by the biggest segments of your audience.

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Millennials are finally taking action in brand support

Biznology

Marketers and political leaders have been frustrated for years with the reluctance of millennials to actually follow up on their complaints and take real action on brand issues. As the first digital generation, their values and perceptions are quite different from previous generations.

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Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.

7 ways to stay happy all day long

Biznology

Before you think that this is a sappy motivational post, don’t worry: it’s not. This is about 7 simple things that you can do everyday to help you get through even the toughest of times, keep your spirits up, and stay happy all day. Give it a try; you’ll like it!

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SEO for site acquisitions

Biznology

Considering an acquisition? What’s your strategy with the acquired domain? How are you going to handle the SEO problem? No idea? Read on for some tips! The biggest thing to remember is that you don’t want to lose any search equity that has been built over the years.

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Plato, the Allegory of the Cave, and the digital enterprise, part 1

Biznology

When I was entering the workforce during the early 1990s in Brazil, it felt like a transition from an analog world to a digital paradise.

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How to build your social selling system with LinkedIn and Twitter

Biznology

It’s no longer enough to do social media marketing and hope that your company’s inbound marketing strategy generates leads, which turn into qualified prospects and eventual buyers.

4

Customer Lifecycle Optimization: Why It Matters And How To Improve It

Act-On

Customer lifecycle optimization is thinking of your sales funnel as a whole, not just disparate parts. Target the weakest parts to deliver outsized results. Advocacy & Loyalty Customer Marketing customer lifecycle customer lifecycle optimization customer marketing

136

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

Shifts in B2B Buyer Behavior Support New Priorities for Demand Gen Content

The Point

Demand Gen Report has published the results of this year’s “B2B Buyer’s Survey,” and the trends identified merit close attention for those marketers involved in B2B demand generation and content development.

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This is What Customer-Centric Marketing Really Looks Like

Act-On

Customer experience is a top priority for many companies. See how to create marketing that puts the customer first. That’s true customer-centric marketing. Advocacy & Loyalty Customer Marketing customer centric marketing customer marketing expand marketing

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The three biggest social media problems are NOT social media problems

grow - Practical Marketing Solutions

By Mark Schaefer. I love coaching people through their marketing strategy problems. This is where I thrive. In fact, there’s nothing I like better than a good business problem to tackle.

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How to Brief a Marketing Agency [SlideShare]

Tomorrow People

Getting the most from your marketing agency comes down to one thing: a strong campaign brief. Find out what you need to write an awesome agency brief in this SlideShare. Digital Marketing Agency Content Marketing

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Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

Stop blogging until you do these five things

grow - Practical Marketing Solutions

By Mark Schaefer. I just found this awesome blog on social media measurement. I went down the rabbit hole and read six posts in a row. It was so good that I wanted to subscribe to it but I could not figure out how to do it. There was no subscribe button anywhere on his site! So … I left.

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5 Ways to Increase Efficiency in Content Production

B2B Marketing Insider

As we advance further into the into the age of constant connectedness, producing branded content is no longer a just nice touch. It is an absolute requirement for businesses to spread their messaging. A recent study by PQ Media noted that content marketing is forecasted to be a $300 billion industry by 2019. In order … Continue reading "5 Ways to Increase Efficiency in Content Production".

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4 Big Reasons Your Email Campaigns Are Being Ignored

B2B Marketing Insider

If you put email messages, Facebook posts, Tweets, and blog posts in a room and told them to duke it out, last man standing style, I guarantee you, email would win. Your email messages are far more powerful than your other digital channels when it comes to making a marketing impact. Blogs may generate leads […]. The post 4 Big Reasons Your Email Campaigns Are Being Ignored appeared first on Marketing Insider Group. Content Marketing

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How the Internet of Things Will Disrupt Digital Marketing

Type A Communications

July 6, 2017 by Beth Kotz The Internet of Things (IoT) is omnipresent and always-on communication, carrying out functions that both impact and reflect our physical world. For marketers, the. read more.

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Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

These Are The 12 Best Event Marketing Tools

B2B Marketing Insider

Though digital marketing dominates headlines, event marketing remains the indispensable mainstay of brand promotion and lead generation across industries and company sizes. According to recent research, live events remain the top lead generation source for B2B marketers. Writing in Forbes, John Hall contends ” the power of face-to-face interactions in strengthening connections is lost in […].

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50 Ways to Use Video Messaging to Make Business Personal Again

Vidyard

The rise of video as the king of content has been quite the sight to behold. Now accounting for 73% of all Internet traffic and more than 25 billion daily views on Facebook, SnapChat and YouTube alone, the pace at which we’re devouring video is staggering.

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Must-See Content Marketing Infographics From the First Half of 2017

B2B Marketing Insider

By Ayana Lage, The Daily Infographic Ever feel overloaded when you try to find informative articles about content marketing? That’s where visual content comes in––you’re able to digest a lot of information quickly, which makes it easier to sift through the massive number of content marketing resources on the Internet. Our team at The Daily […]. The post Must-See Content Marketing Infographics From the First Half of 2017 appeared first on Marketing Insider Group. Content Marketing

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How to do lead management that improves conversion

B2B Lead Generation Blog

In this post, I’m going to focus on how to do lead management that increases sales conversion. Here’s why: First, B2B lead conversion to actual revenue conversion is low. You may be wondering: how low? According to Forrester, top performers convert 1.54% of leads to revenue. And average performers turn less than 0.75% of leads into closed deals. Source: Forrester US and Europe B2B Marketing Tactics and Benchmarks Online Survey.

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Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

7 Tips for Strategic B2B Marketing Planning

B2B Marketing Insider

Every marketer needs to align their marketing plans to the strategic goals of their business – it’s a critical component of Marketing Performance Management. In fact, our research at Allocadia found that companies with strong growth are 2X more likely to align marketing KPIs directly to their contribution to the business, underscoring the need for all marketing […]. The post 7 Tips for Strategic B2B Marketing Planning appeared first on Marketing Insider Group.

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Best Practices for Prospecting with Video

Vidyard

Personal video messages are a great way to stand out and to boost response rates when prospecting new customers. But to do it right, it takes more than just pressing record and reading the same old script.

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7 Reasons Why No One is Watching Your Video Content

Hubspot

You did it. You finally produced and posted your first series of marketing videos. You wrote the scripts, filmed them, edited them, and uploaded them to an online platform. All that’s left to do is sit back, relax, and watch the views roll in. Ha ha. Funny story, right?

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Marketers: This Is Why We Can’t Have Nice Things

Hubspot

The next evolution of marketing is upon us.

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5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

Control the Conversation with Disruptive Video Storytelling

Vidyard

How does market disruption occur? Contrary to popular belief, it doesn’t begin with technology. For every super successful company, there was nearly always someone who did the same thing before. For YouTube, there was Shareyourworld. Before Dropbox, there was Microsoft SharePoint.

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CMOs - A High Level View

Modern Marketing

The role of Chief Marketing Officer, CMO to me and you — has undergone a massive amount of change over the past few years. To be successful today's CMOs need to be more than just marketers. A lot more.

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Forrester: The Accelerating Death of the B2B Sales Rep

The ROI Guy

Two years ago, I was sitting amongst a shocked audience, listening to analyst Andy Hoar pronounce the “Death of the B2B Sales Rep”.

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How to use Video in your Email Marketing Campaigns

Vidyard

Email campaigns are a great way to share your video content, but people are still a bit unsure about how to include video effectively. In this post I’ll share some tips and tricks to help everybody add the special sauce and really amp up their nurturing campaigns.

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Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.